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Success Factors of iPhone Game:
derek Ngai, 2012.01.18
What is Angry Birds
What is Angry Birds
A successful combination of
• addictive gameplay
• comical style
• low price
What is Angry Birds
How successful
• Combined 500 million downloads across all platforms.
What is Angry Birds
How successful
• “In the history of the Apple App Store, Angry Birds holds the record for most days at the top of the Paid Apps chart, having spent a total of 275 days at the No.1 position.”
What is Angry Birds
Development
• In early 2009, Rovio staff began reviewing proposals for potential games.
• One such proposal came from senior game designer Jaakko Iisalo in the form of a simulated screenshot featuring some angry-looking birds with no visible legs or wings.
What is Angry Birds
Development
• Like “Crush the Castle”
What is Angry BirdsPlatforms
• iOS (iPhone, iPad, iPod touch)
• Nokia N900
• Palm Pre
• Symbian
• Android
• Windows Phone 7
What is Angry Birds
Platforms
• PSP
• Windows
• OS X (Mac App Store)
• Chrome web browser
What is Angry Birds
Platforms (coming soon?)
• XBOX 360
• Wii
• NDS
• N3DS
• Nook (colour e-book reader)
What is Angry Birds
Variations
• Angry Birds
• Angry Birds HD (for iPad)
• Angry Birds Seasons
• Angry Birds Rio
• Angry Birds Magic (for Nokia (NFC))
The Mighty Eagle ($0.99)
• Get through "difficult" levels
• At most one time per hour
• New "achievement" beyond"3 stars"
The company
Rovio Entertainment Ltd.
• Bounce Evolution (2009)
• Bounce Tales (2009)
• Bounce Touch
• Bounce Boing Voyage (2008)
• Burger Rush
• Burnout (2007)
• Collapse Chaos
• Cyber Blood
• Darkest Fear
• Darkest Fear 2
• Darkest Fear 3
Rovio Entertainment Ltd.
• Desert Sniper (2006)
• Dragon & Jade
• Formula GP Racing
• Gem Drop (2008)
• Marine Sniper
• Mole War
• Need for Speed: Carbon (2006)
• Paid to Kill
• Paper Planes (2008)
• Patron Angel
• Playman WinterGames
Rovio Entertainment Ltd.
• Shopping Madness (2008)
• Space Impact: Meteor Shield
• Star Marine (2007)
• Sumea Ski Jump
• Swat Elite Troops
• US Marine Corps Scout Sniper (2006)
• Totomi
• War Diary Burma
• War Diary Torpedo
• Wolfmoon
• X-Factor 2008
