Success Factors of iPhone Game - What is Angry Birds How successful • “In the history of the Apple

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  • Success Factors of iPhone Game:

    derek Ngai, 2012.01.18

  • What is Angry Birds

  • What is Angry Birds

    A successful combination of

    • addictive gameplay • comical style • low price

  • What is Angry Birds

    How successful

    • Combined 500 million downloads across all platforms.

  • What is Angry Birds

    How successful

    • “In the history of the Apple App Store, Angry Birds holds the record for most days at the top of the Paid Apps chart, having spent a total of 275 days at the No.1 position.”

  • What is Angry Birds

    Development

    • In early 2009, Rovio staff began reviewing proposals for potential games.

    • One such proposal came from senior game designer Jaakko Iisalo in the form of a simulated screenshot featuring some angry-looking birds with no visible legs or wings.

  • What is Angry Birds

    Development

    • Like “Crush the Castle”

    http://en.m.wikipedia.org/wiki/Crush_the_Castle http://en.m.wikipedia.org/wiki/Crush_the_Castle

  • What is Angry Birds Platforms

    • iOS (iPhone, iPad, iPod touch) • Nokia N900 • Palm Pre • Symbian • Android • Windows Phone 7

  • What is Angry Birds

    Platforms

    • PSP • Windows • OS X (Mac App Store) • Chrome web browser

  • What is Angry Birds

    Platforms (coming soon?)

    • XBOX 360 • Wii • NDS • N3DS • Nook (colour e-book reader)

  • What is Angry Birds

    Variations

    • Angry Birds • Angry Birds HD (for iPad) • Angry Birds Seasons • Angry Birds Rio • Angry Birds Magic (for Nokia (NFC))

  • The Mighty Eagle ($0.99)

    • Get through "difficult" levels • At most one time per hour • New "achievement" beyond

    "3 stars"

  • The company

  • Rovio Entertainment Ltd.

    • Bounce Evolution (2009)

    • Bounce Tales (2009) • Bounce Touch • Bounce Boing Voyage

    (2008)

    • Burger Rush

    • Burnout (2007) • Collapse Chaos • Cyber Blood • Darkest Fear • Darkest Fear 2 • Darkest Fear 3

  • Rovio Entertainment Ltd.

    • Desert Sniper (2006) • Dragon & Jade • Formula GP Racing • Gem Drop (2008) • Marine Sniper • Mole War

    • Need for Speed: Carbon (2006)

    • Paid to Kill • Paper Planes (2008) • Patron Angel • Playman Winter

    Games

  • Rovio Entertainment Ltd.

    • Shopping Madness (2008)

    • Space Impact: Meteor Shield

    • Star Marine (2007) • Sumea Ski Jump • Swat Elite Troops

    • US Marine Corps Scout Sniper (2006)

    • Totomi • War Diary Burma • War Diary Torpedo • Wolfmoon • X-Factor 2008

  • Thank You derek@mac3mac4.com

    mailto:derek@mac3mac4.com mailto:derek@mac3mac4.com