Student & Employee Engagement

8/8/2019 Student & Employee Engagement

http://slidepdf.com/reader/full/student-employee-engagement 1/44

Dom Graveson & Richard Sedley

Key words:

education, customer engagement, memory, credibility, marketing,

persuasion, teaching, motivation, web2.0, cscape, educa

Employee and Student

Engagement Strategies





RichardSedley

Dom

Graveson





Customer Engagement

Repeated interactions that strengthen

the emotional, psychological

or physical investment a customer

has in a brand (product or service)

An engaged relationship is probably your only guarantee

for your organisations’

objectives





Stuff weknow



01

KairosTiming is everything









• when you are in a good mood

• when your world view no longer makes sense

• when you can take action immediately

• when you feel indebted because of a favour

• immediately after you have made a mistake

• immediately after you have denied a request

Persuasion windows open…

Persuasive Technology: Using Computers to Change What We Think and Do, BJ Fogg



02

Storytelling

The only persuasion strategy to which there is no defense



Copyright: Steve Double - www.double-whammy.com



The first,

the last,

the best

and the rarest?

Make them feel proud



• PASSION to make your customers care

• a HERO to drive the action

• an ANTAGONIST to challenge the hero

• a moment of AWARENESS where the hero realises how to

overcome his or her obstacles

• TRANSFORMATION wherein the hero accomplishes his or

her desired goals

Elements of a good story

The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business,Richard Maxwell & Robert Dickman



Chelsea LeBlanc

LSA computer science major

Plymouth College of Education

“…I’ve never had another

professor use storytelling in

class. I’ve also never had the core

lessons and material of a coursestick with me as strongly as they

did in that course..



03

Reciprocity

iving means getting



Form Whitepaper

Whitepaper Form

A B

Conversion rate = 84% Conversion rate = 72%

44%completion accuracy

91%completion accuracy

Embedded Persuasive Strategies to Obtain Visitors’ Data. Gamberini, Petrucci, Spoto, Spagnolli

Reciprocity







04 Attention

Our biggest challenge







05 Relativity

How we understand value



68%

32%



84%

16%

0%



William-Sonoma £275 1988



Stuff onour minds



06

Error /

correction

Can mistakes motivate?





07 Memory

Semantic or episodic?



S a t i s f a c t i o n

Peak-end rule

Time

PEAK

END

In a month see what ou remember from his talk



08 Play

Are Game Mechan

ics

useful?



Flow



S a t i s f a c t i o n

Flow

Skill level

Arousal

Flow

A psychologicalstate where a

person is fullyimmersed and

focused on anactivity or task.

MihályCsíkszentmihályi

low high

l o w

h i g h

Boredom

RelaxationApathy

Worry Control

Anxiety

T h e gu y’ s na m e

i s pronoun c e d

M e-hi gh

Chi ck - s en t-m e-h

i gh



Variable reinforcement



E n g a g e m e n t

Variable reinforcement

Time

Variable intervals

Variable rewards

Create outcomes,small or large,

without being ableto predict

what action isgoing to be able

lead to that

outcome.

short long

l o w

h i g h

Fixed interval

Regular rewardI f y o u k n e w t h e o u t c o m e w o u l d y o u p l a y ?



Learning and development is central to our business ambitions. Starting this month all staff are encouraged to undertake 10 hours extra learning in 2010.An hour a month – what have you got to learn?

eLearning spinner

Take a chance – what have you got to learn?

Learn something

new in 20 mins

Learn something

new in 40 minsLearn something

new in 60 mins

Don’t leave it to chance. Choose a learning module by subject

SubjectModule 1 (20 mins)Module 2 (40 mins)

Module 3 (20 mins)



James P Carse

Finite and Infinite Games: A Vision of Life as Play and Possibility

(Page 4, Chapter 2.)

This book is brill

“…

whoever plays,plays freely.

Whoever must play,cannot play. ”



A B



Fun ≠ motivation

So what does motivate?

ChallengeFear Obligation

Responsibility Duty

Commitment

Discovery

Desire…



Dom Graveson

@dombles

[email protected]

Richard Sedley

@richardsedley

Thanks for joining in



5th Annual Online

Customer Engagement

Report

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e a

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e

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Student & Employee Engagement