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How to reconcile efficiency and
availability in a virtualized data center
Soeren Brogaard Jensen
27th of October 2011
Vilnius , Litauen
TM StruxureWare for data centers
2
Schneider Electric – the global specialist
in energy management
billion € sales in 2010
% of sales in new economies
people in 100+ countries
of sales devoted to R&D Residential 9%
Utilities & Infrastructure 20%
Industrial & machines 24%
Data centres 17%
Non-residential buildings 30%
Balanced geographies – FY 2010 sales
Year-end 2010 employees
Diversified end markets – FY 2010 sales1
North
America
24% Asia
Pacific 24% Rest of
World 18%
Western
Europe
34%
26,000
41,700
31,900
19,200
Listed on the Paris
Stock Market – CAC40
Schneider Electric 3 - Data Center Software Sales Academy
Energy production
& transmission
Energy
Usage
●Wind energy
●Solar energy
●Hydro
●Biofuels
●Hydrocarbons
●Nuclear
●Appliances
●Climate control
●Security
●Lighting
●Machines
●IT servers
Energy
Management
The Global Specialist in Energy Management
…with 30-70% savings everywhere
Making energy…
●Safe
●Reliable
●Efficient
●Productive
●Green
4
Our vision for the data center business is simple ...
Schneider Electric dramatically simplifies
the process of designing, deploying and operating
the world's most predictable, dense, and efficient data centers
The best way to achieve our vision is to provide integrated,
standardized, modular, scalable, data center solutions
Foundational BUSINESS OVERVIEW Rev 4a
Schneider Electric 5 - StruxureWare for Data Centers: Operations Suite
Landscape of Data Center is consistently
changing at a rapid pace
Schneider Electric 6 - StruxureWare for Data Centers: Operations Suite
High Availability and Resiliency
Schneider Electric 7 - StruxureWare for Data Centers: Operations Suite
Adoption of Green Solution
Schneider Electric 8 - StruxureWare for Data Centers: Operations Suite
Adoption of Cloud and Virtualization
Schneider Electric 9 - StruxureWare for Data Centers: Operations Suite
10 Schneider Electric ITB EMEA Sales Kick Off London 2011
IDC Presentation, "The Changing IT Landscape: Virtualization, Cloud
Computing and New Datacenter Requirements," Michelle Bailey, 2010
Data center space, power
and/or cooling remained the top
challenge
“ ”
Most Significant Data Center Challenge in Coming Year
Source: Gartner, “Top Concerns From the 2010 U.S. Data Center
Conference: Where Should Budgets Be Spent?” February 2011,.
Note: Results reflect electronic interactive poll of attendees of the
Gartner 2010 U.S. Data Center Conference Welcome Address.”
Data center space, power and/or cooling
because of equipment sprawl
Developing a private/public cloud strategy
Aligning activities with the business
Modernizing of our legacy applications
Managing the rate of technology change
Finding/retaining IT talent
Virtualization
Making do with smaller budgets
Determining how to source IT services
Percentage of Respondents
Foundational BUSINESS OVERVIEW Rev 2
The energy dilemma is here to stay
vs Energy demand By 2050 Electricity by 2030
CO2 emissions to
avoid dramatic climate
changes by 2050
The facts The need
Source: IEA 2007
Source: IPCC 2007, figure (vs. 1990 level)
Frequent
power outages
Rising
energy prices Climate change
Conflicts for
resource access
& control
Source : IDC, 2009
Spending doubled in 6 years
2004 2010
Source : IDC, 2009
Five-year forecast: Power and cooling growth 8x compared to server growth
Key points on energy usage in Data Centers
● IDC shows that energy expense associated with powering and cooling the worldwide server installed based has increased 31.2% over the past five years. (IDC, 2010)
● More than 50% of power going into a typical data center goes to the power and cooling systems – NOT to the IT loads!
● Energy savings from well-managed data centers can reduce operating expenses by as much as 20% (Gartner, 2010)
● The typical 1MW (IT load) data center is continuously wasting about 400kW or 2,000 tons of coal per year due to poor design (DCiE = 50%, instead of best-practice 70%)
● Every kW saved in a data center…
• saves about $1,000 per year
• reduces carbon dioxide emissions by 5 tons per year
• has a carbon reduction equivalent to eliminating about 1 car from the road
● A 1% improvement in data center infrastructure efficiency (DCiE)
corresponds to approximately 2% reduction in electrical bills
66
White paper
Common Questions asked by Data
Centre Executives
Does the existing power and cooling equipment have the capacity to accommodate new technologies?
How do I maximise availability in my data centre?
Where do I place my new server? Will I cause a downtime if I move this piece of equipment?
How can I address hotspots in my data centre?
What’s the overall health of my data centre?
When will my data centre run out of power and cooling capacity?
Have we met our regulatory requirements?
What’s the cost of running my data centre?
How can I lower my energy cost?
What is my PUE today. What is my PUE last year?
2011: Every business, government and
individual must decide their course
Age of
Anxiety Age of
Efficiency
From whalers to Big Blue…
“The majority of IT companies talk big about „going
green‟, rather than giving any real evidence of how
their software and hardware is actually reducing
emissions. It is high time they put their money where
their mouths are and deliver real evidence of their
solutions in action,” said Greenpeace International Climate Campaigner Melanie
Francis.
The future demands new solutions and
the largest companies must lead Information
Technology
Traditional
Energy & Automation
Solutions must take the best of both worlds….
The “I” and the “E”
20 Schneider Electric ITB EMEA Sales Kick Off London 2011
> Optimize energy consumption
> Lower TCO
> Reduce human errors
> Streamline workflow
> Enable virtualization
> Utilize capacity
> Bridge IT and Facility management
Benefits from managing IT and Facility
21 Schneider Electric ITB EMEA Sales Kick Off London 2011
DCIM maturity model
Level 5: Self optimizing, autonomic
Integrated software adjusts datacenter behavior and resource use according to rules and data and service requirements.
Level 4: Optimizing Multiple IT and infrastructure subsystems integrated; data models used for prediction, service management, multiple views, optimizing in near real time.
Level 3: Proactive Datacenter equipment characteristics, location and operational status tracked. Energy and environmental data used to reduce risks, waste.
Level 2: Reactive Software installed to monitor environment and equipment power use. Ability to adjust cooling to demand.
Level 1: Basic No integration; basic monitoring supplied with equipment. Health and safety.
0%
5%
30%
80%
95%
22
THE SCHNEIDER SOLUTION
23 Schneider Electric ITB EMEA Sales Kick Off London 2011
Integrated, management software systems that add a layer of Energy intelligence to EcoStruxure solution architectures.
Your engine of enterprise efficiency
StruxureWare for Buildings
StruxureWare for Data Centers
StruxureWare for Industry
StruxureWare for Grid
Schneider Electric – IT Business – Your Name – Date
What is StruxureWare for Data Centers??
An advanced, vendor-neutral management software that provides
a unified view and analysis of complex IT physical infrastructure
and communicates with building, enterprise and network
management systems to ensure quality, gain energy and cost
efficiencies and aid in short and long-term planning and
provisioning of data center equipment and resources
25 Schneider Electric ITB EMEA Sales Kick Off London 2011
And created a comprehensive Data
Center Management Software layer!
Facility Cooling Monitoring (Continuum/Vista)
Facility Power Monitoring
(ION Enterprise)
StruxureWare Central
(Infrastruxre Central)
StruxureWare Operations
(Infrastruxre Operations)
The StruxureWare for Data CentersTM Management Software suite
Remote Energy Monitoring Energy
Dashboard
26 Schneider Electric ITB EMEA Sales Kick Off London 2011
IT Service Management (ITSM)*
IT Servers, Storage, Applications
Assess
Plan
Virtualize
Control
Deploy
Data Center Infrastructure Management (DCIM)
Data Center Operations
Simulate
Analyze
Track Assets
Implement
Verify
That fits a need in the industry to improve
availability and efficiency simultaneously …
Data Center Facility Management (DCFM)
Data Center Power, Cooling &
Security
Alarm
Monitor
Automate
Visualize
Collect Data
Energy and Sustainability Management
Baseline Benchmark Target Verify
* ITSM generally leverages the IT Infrastructure Library (ITIL) as a process framework
27 Schneider Electric ITB EMEA Sales Kick Off London 2011
Leveraging Schneider Electric’s market
leading management software competencies.
Energy and Sustainability Management
Data Center Infrastructure Management (DCIM)
Data Center Operations
Data Center Facility Management (DCFM)
Data Center Power, Cooling &
Security
Baseline Benchmark Target Verify
Alarm
Monitor
Automate
Assess
Plan
Virtualize
Control
Deploy
Simulate
Analyze
Track Assets
Visualize
Collect Data
Implement
Verify
Schneider Electric
IT Service Management (ITSM)*
IT Servers, Storage, Applications
IT Vendors and
Schneider Partners
Schneider Electric
Schneider Electric
Schneider Electric – IT Business – Your Name – Date
in action
A modularized solution complete
with service
Schneider Electric – IT Business – Your Name – Date
:: Delivering Data Center onto your desk
:: Energy Dashboard :: Data Center Facility Management (DCFM) :: Data Center Infrastructure Management (DCIM)
Schneider Electric – IT Business – Your Name – Date
3 Years “The customer
identified stranded
capacities and
reverted those back
into available capacity”
Extended the life of the data center by 3 years
Did You Know ?
Schneider Electric – IT Business – Your Name – Date
$750,000
“Company saved
$750,000 by
decreasing amount of
time spent planning by
employees and
contractors”
Significant improvements on process efficiency
Did You Know ?
Schneider Electric – IT Business – Your Name – Date
60%
“CIO was able to
reallocate IT budget
from
70% operations/30%
for development
to
40% operations/60%
for development”
Spend more $ on data center development
Did You Know ?
Schneider Electric – IT Business – Your Name – Date
25% “Management team
virtualized server farm
and achieved 25%
cost saving by right
sizing the Data Center
Infrastructure
Reduced Energy Bill with 25% over 24 month
Did You Know ?
Schneider Electric – IT Business – Your Name – Date
Summary
● In maximizing capacity, controlling energy costs and utilizing IT
assets more effectively
● In gaining full visibility and transparency of your data center
inventory
● In identifying and resolving issues in your data center before they
occur
● In gaining complete overview of energy consumption and
stranded capacity
● In monitoring the health of your data center even on the go
Gain control of your Data Center infrastructure so it doesn’t
control your business
StrucxureWare for Data Center assists you…
