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New Media Drivers License Final Project.
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A Social Media Strategy
Jordan Burroughs
ABOUT STRIDE
Chewing GumFounded in 192013 Flavors
CHALLENGES
How do we get consumers to buy Stride over other brands of chewing gum?
SOCIAL MEDIA PRESENCE
SUGGESTIONS
Buyer PersonasBlogOnline Contests
BUYER PERSONAS
Age rangesDifferent reasons for chewing gum
BLOG
Join “gum industry” conversationConnect with customersMore serious tone than other channels
Stride Gum
ONLINE CONTESTS
Customer created content
BUDGET AND TIMELINE
o Costso Employees to run siteso Prizes for online contests
o Timelineo Duration of a contest
SUCCESS
Contest entriesCustomer interaction with blog and
social media outletsGum sales
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