Strategy of development of MICE tourismin Lodz Metropolitan Area 2020+

Authors:Name of the tutor

Names of the students

Affiliation:Name of the university

Plan of the presentation

• Conditions assessment and strategic diagnosis (max 2 slides)

• Vision / mission statement and strategic goals (max 1 slide)

• Strategic actions and responsible institutions / main actors (max 1 slide)

• Risk assessment (max 1 slide)• Schedule of the strategy (max 1 slide)• Summary (max 1 slide)• Bonus (1 slide extra for free disposal by the team)

Conditions assessment and strategic diagnosis

Assessment criteria:• Are methods of strategic analysis used? (max 4 pts)• Are various data sources selected and used? (max 3 pts)• Are main groups of stakeholders of MICE tourism

development defined? (max 3 pts)

Vision / mission statement and strategic goals

Assessment criteria:• Is vision both ambitious and feasible, both general and

detailed, both brief and rich in content? (max 3 pts)• Is mission statement attractive for potential

stakeholders? (max 4 pts)• Are strategic goals coherent with vision and mission?

(max 3 pts)

Strategic actions and responsible institutions / main actors

Assessment criteria:• Are strategic actions coherent with strategic goals?

(max 5 pts)• Are powers, competencies and principles of responsible

institutions and main actors properly defined? (max 5 pts)

Risk assessment

Assessment criteria:• Is probability of strategy failure estimated? (max 5 pts)• Are alternative scenarios of development of MICE tourism

in Lodz Metropolitan Area prepared? (max 5 pts)

Schedule of the strategy

Assessment criteria:• Is the schedule of the strategy coherent with strategic

actions? (max 5 pts)• Is the schedule of the strategy feasible? (max 5 pts)

Summary

Assessment criteria:• Is the summary representative of the entire strategy?

(max 5 pts)• Is the summary logically consistent? (max 5 pts)

Completeness and overall impression

This is only an information message, not the obligatory slide!Assessment criteria:• Is the presentation complete? Are all requested parts of

the strategy prepared? (max 10 pts)• Is the presentation clear and understandable?

(max 10 pts)• Does the presentation fit within available time?

(max 10 pts)• Is the presentation outstanding and awesome?

(max 10 pts)