STRATEGIC TRANSFORMATION ... STRATEGIC TRANSFORMATION ff 2020 BRIGHTLINE INITIATIVE 8 What are the most

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  • STRATEGIC TRANSFORMATION Mastering Strategy Implementation in Transformative Times

    INTERNAL TALENT AND TEAMS

    VISIONARY LEADERSHIP

    POWER OF FRAMEWORKS

    TECHNOLOGY AS A CATALYST

    APPENDIX

  • 2STRATEGIC TRANSFORMATION | ©2020 BRIGHTLINE INITIATIVE

    Which of the following C-level titles do you hold?

    Which of the following best describes your position at your current organization?

    This appendix is a complementary resource to “Strategic Transformation: Mastering Strategy Implementation in Transformative Times,” an executive report created by the Brightline Initiative, a Project Management Institute (PMI) initiative. The global survey polled 1,009 business leaders and interviewed 15 executives, many from organizations with annual global revenues of $750 million or more (59%).

    Participants spanned North America, South America, Europe, the Middle East, Africa, Asia, Australia, and the Pacific Islands. Individuals in C-level positions constituted 28% of respondents, and organizations represented included for-profits (91%), government (8%), and non-profits (1%).

    Appendix

    Q2

    Q3

    28%

    24%

    48%

    C-level Executive

    Senior Management

    Directors and Senior Managers

    Chief Digital Officer

    5%

    Chief Security Officer

    3%

    Chief Human Resources Officer

    2%

    Chief Strategy Officer

    1%

    Chief Transformation Officer

    1%

    Other

    1%

    Chief Marketing Officer

    >1%

    6%

    Chief Financial Officer

    13%

    Chief Operating Officer

    20%

    Chief Information Officer

    48%

    Chief Executive Officer

  • 3STRATEGIC TRANSFORMATION | ©2020 BRIGHTLINE INITIATIVE

    What industry do you work in?My job responsibilities include:

    Q4 Q5

    Both designing and implementing strategy

    Implementing, but not designing strategy

    Designing, but not implementing strategy

    81%

    15%

    4%

    18% Technology

    9% Finance

    8% Government or public sector

    8% Retail

    7% Manufacturing

    6% Healthcare or medical services

    5% Engineering, construction, or architecture

    4% Automotive and transportation

    4% Education

    3% Business services

    3% Insurance

    3% Telecommunications

    3% Energy, mining, or utilities

    2% Other

    2% Consumer goods

    Industries represented below 2% included:

    • Food and beverage

    • Consulting or other professional services

    • Travel and hospitality

    • Advertising

    • Human resources

    • Logistics

    • Industrial

    • Fashion

    • Non-profit

    • Wholesale

    • Arts and entertainment

    • Life sciences, pharmaceuticals, or medical devices

    • Real estate or property management

    • Agriculture

    • Media

    • Luxury

    • Law

  • 4STRATEGIC TRANSFORMATION | ©2020 BRIGHTLINE INITIATIVE

    How many employees work at your current organization? What is the annual revenue of your organization?

    Q6 Q7

    >1% 8%

    500-999 employees $100M - $250M

    >1%

    100-499 employees

    5%

    Less than 100 million

    24% 15%

    5,000-9,999 employees $500M - $750M

    40% 13%

    1,000-4,999 employees $250M - $500M

    13% 20%

    10,000-19,999 employees $750M - $1B

    23% 39%

    20,000+ employees Greater than $1B

  • 5STRATEGIC TRANSFORMATION | ©2020 BRIGHTLINE INITIATIVE

    Where is your organization located?

    Q8

    9% 13%10%Europe

    Middle East and Africa

    Asia, Australia, and Pacific Islands

    58%

    10%

    North America

    South America

  • 6STRATEGIC TRANSFORMATION | ©2020 BRIGHTLINE INITIATIVE

    Approximately what percentage of your organization’s strategic initiatives are completed successfully?

    What are the most critical metrics used to measure the success of strategic initiatives at your organization?

    Q9 Q10

    58% Revenue growth

    43% Customer acquisition and retention

    33% Operational efficiency

    29% Brand recgonition

    28% Employee engagement and satisfaction

    24% Talent attraction and retention

    22% Cost reduction

    20% Meeting set deadlines

    18% Strength of competitive positioning

    15% Positive shareholder or board sentiment

    10% Critical non-financial targets (ex: compliance)

    28%

    40-59%

    11%

    20-39%

    1%

    0-19%

    39%

    60-79%

    21%

    80-100%

  • 7STRATEGIC TRANSFORMATION | ©2020 BRIGHTLINE INITIATIVE

    Q10 RANKING OF TOP CRITICAL METRICS, 1 = MOST IMPORTANT

    1

    2

    3

    16% 40% 33% 33% 30% 25% 24% 23% 22% 19% 56%

    40% 41% 25% 34% 31% 30% 39% 34% 32% 37% 29%

    44% 19% 42% 33% 39% 45% 37% 43% 46% 44% 15%

    100%100% 100%100%100% 100%100%100% 100%100%100%

    St re ng th o f co mp et it iv e po si ti on in g

    Cu st om er a cq ui si ti on a nd r et en ti on

    Po si ti ve s ha re ho ld er o r bo ar d se nt im en t

    Me et in g se t de ad li ne s

    Op er at io na l eff ic ie nc y

    Em pl oy ee e ng ag em en t an d sa ti sf ac ti on

    Co st r ed uc ti on

    Br an d re co gn it io n

    Ta le nt a tt ra ct io n an d re te nt io n

    Cr it ic al n on -fi na nc ia l ta rg et s

    Re ve nu e gr ow th

  • 8STRATEGIC TRANSFORMATION | ©2020 BRIGHTLINE INITIATIVE

    What are the most common challenges in implementing strategy at your organization? Please choose your top 5 challenges.

    Q11

    44% Skills gap within internal talent

    41% Lack of resources

    40% Insufficient technology

    37% Lack of efficient processes guiding strategy

    35% Inability to recruit the necessary external talent

    33% Competition from similar organizations

    31% Employee mindset and behavior

    30% Handoffs between different teams

    29%

    29% Government regulations

    Poor communication and collaboration across teams

    27% Resistance to change

    27% KPIs don’t measure the impact of strategy

    19% Internal company politics

    18% Executive teams have differing priorities

    17% Risk of failure prevents innovation

    17% Failure to sufficiently understand and manage complexity

    15% Unnecessarily siloed organizational structures

    10% Necessary stakeholders are not engaged

    1% Other

  • 9STRATEGIC TRANSFORMATION | ©2020 BRIGHTLINE INITIATIVE

    Q11 RANKING OF COMMON IMPLEMENTATION CHALLENGES, 1 = MOST DIFFICULT CHALLENGE Si lo ed o rg . st ru ct ur e

    Sk il ls g ap w it hi n in te rn al t al en t

    Ri sk o f fa il ur e pr ev en ts i nn ov at io n

    Re si st an ce t o ch an ge

    Po or c om mu ni ca ti on a nd c ol la bo ra ti on

    Ot he r

    St ak eh ol de rs n ot e ng ag ed

    In ac cu ra te m et ri cs , KP Is

    La ck o f re so ur ce s

    La ck o f pr oc es se s

    In te rn al c om pa ny p ol it ic s

    In su ffi ci en t te ch no lo gy

    In ab il it y to r ec ru it e xt er na l ta le nt

    Ha nd off s be tw ee n te am s

    Go ve rn me nt r eg ul at io ns

    Fa il ur e to m an ag e co mp le xi ty

    Ex ec ut iv e Te am s wi th d iff er en t pr io ri ti es

    Em pl oy ee m in ds et , be ha vi or

    1

    2

    3

    4

    5

    12% 17% 8% 16% 14% 14% 12% 16% 46% 16% 9% 26% 18% 30% 20% 11% 18% 17% 22%

    22% 26% 14% 18% 19% 14% 11% 15% 19% 22% 18% 29% 22% 26% 20% 11% 17% 17% 14%

    18% 24% 19% 16% 26% 0% 20% 21% 12% 24% 20% 20% 24% 20% 15% 18% 21% 16% 23%

    18% 20% 28% 18% 25% 15% 26% 27% 13% 21% 19% 15% 21% 14% 20% 15% 26% 26% 19%

    30% 13% 31% 32% 16% 57% 31% 21% 10% 17% 34% 10% 15% 10% 25% 45% 18% 24% 22%

    100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

  • 10STRATEGIC TRANSFORMATION | ©2020 BRIGHTLINE INITIATIVE

    47% Sufficient resources

    45% Existing talent with the right skillset

    44% Access to cutting edge technology

    42% Effective talent acquisition

    36% Efficient processes designed to guide strategy

    35% Effective communication and collaboration across teams

    30% Adapting to change

    30% Employee mindset and behavior

    30% Efficient handoffs between teams

    29% Metrics and KPIs that accurately measure the impact of strategy

    23% Executive teams are aligned on priorities

    21% Government support

    18% Encouraged experimentation spurs innovation

    18% Lack of competition from similar organizations

    16% Necessary stakeholders are engaged

    13% Internal company politics

    12% Complexity is sufficiently understood and managed

    11% Matrixed organizational structure

    What are the most common factors that result in successfully implementing strategy at your organization? Please choose your top 5.

    Q12

    Co mp et it io n

  • 11STRATEGIC TRANSFORMATION | ©2020 BRIGHTLINE INITIATIVE

    Q12 RANKING OF IMPLEMENTATION SUCCESS FACTORS, 1 = MOST SUCCESSFUL Su ffi ci en t re so ur ce s

    Ac ce ss t o cu tt in g ed ge t ec hn ol og y

    Eff ic