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1 Strategic Analysis of the Nigerian Orthopaedic Implants Market M235-54 Published: March, 2008

Strategic Analysis of the Nigerian Orthopaedic Implants Market

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Microsoft PowerPoint - M235 - Nigerian Orthopaedic Implants MarketsOrthopaedic Implants Market
Research Aims and Objectives Slide 4
Scope of Research and Respondent Scope Slide 5
Research Deliverables Slide 8
Methodology followed Slide 10
Frost & Sullivan Company Information and Contacts Slide 12
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Background:
The healthcare system in West Africa is still relatively underdeveloped, and the markets for specialised
medical services remain constrained. The underlying challenge has been a lack of funding. However
significant strides are being made, especially in the larger countries such as Nigeria, with governments
demonstrating greater commitment towards development of healthcare infrastructure. In recent years, the
Nigerian government has consistently increased its budget allocations towards the upgrading of orthopaedic
hospitals. The orthopaedic environment in Nigeria is transforming, and previously unavailable surgical
procedures have been introduced at major orthopaedic institutions. The threat posed by overseas
competition is diminishing as an increasing number of Nigerians is now undergoing operations locally rather
than abroad. These positive developments have encouraged Nigerian surgeons, many of whom have now
chosen to stay, bucking the traditional trend of emigrating to overseas destinations. In this study all these
developments are explored thoroughly, with careful analysis of the emerging opportunities.
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the orthopaedic implants markets in
key West African countries is carried
out. The following issues are
examined and discussed:
and spinal) in Nigeria.
shares, market size and growth rates, for each
segment.
market drivers and restraints.
segment.
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markets in Nigeria.
Nigeria
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Market Segmentation
The orthopaedic implants market has a wide variety of aspects; however, for purposes of this research
service the market has been segmented as follows:
• Hip Replacement Implants
• Knee Replacement Implants
Respondent Scope
This project was carried out using primary research (telephone or face-to-face interviews) and secondary
(published and online material) as the principle methods of data gathering. The focus of the interviews for
this project were primarily the respondent types outlined in the figure below.
Organisation Type Target Designations Type of Information
Public Hospitals Hospital Procurement Officers, Hospital
Administrators and Chief Executive
Private Hospitals
Mission hospitals
Hospital Procurement Officers, Hospital
Administrators and Chief Executive
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Through this Research Service Frost & Sullivan is delivering the following:
1) Research Summary
• Orthopaedic Patient Statistics
• Challenges, Drivers and Restraints
• Strengths, Weaknesses, Opportunities and Threats
• Key Observations and Strategic Recommendations
Example Deliverables
Through this Research Service Frost & Sullivan is delivering the following:
An analysis of each segment containing the following
sections
• Segment Life Cycle Analysis
Methodology Followed
Frost & Sullivan research projects are carried out using a defined methodology.
• A title is selected and a feasibility study carried out to determine the research service’s likely impact and commercial viability.
• After approval, the scope of the research service is determined and the market segmented based on primary research carried
out during the feasibility study.
• Secondary research is then carried out and, along with Frost and Sullivan internal resources and databases, subsequently
allows for the construction of a contact list for major industry players and end-users.
• Interviews are then scheduled and carried out with participants. In the current research project, participants were:
• Surgeons
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Strengths, Weaknesses,
Provides excellent analysis of the external factors effecting the healthcare industry in Nigeria
Analysis of key market