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Storyboard for Innovation: Web 2.0. By Crystal Mosley. Need. Collaboration and sharing information Global diversity Flexibility and convenience Common work and storage space. Research. Developers: Tim Berners-Lee and Robert Cailliau Findings: Web 2.0- - PowerPoint PPT Presentation
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Storyboard for Innovation:Web 2.0
By Crystal Mosley
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NeedCollaboration and sharing informationGlobal diversityFlexibility and convenienceCommon work and storage space
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ResearchDevelopers: Tim Berners-Lee and Robert
CailliauFindings: Web 2.0-
Services, not packaged software, with cost-effective scalability
Control over unique, hard-to-recreate data sources that get richer as more people use them
Trusting users as co-developers Leveraging the long tail through customer self-
service Harnessing collective intelligence
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Research ContinuedExamples: Wikis, blogs, Flickr, Google,
Tagging, Wikipedia, del.icious, Facebook, MySpace, You Tube, RSS Feeds, etc.
Lead Thinkers: Tim O’Reilly and John Battelle
Production: Built upon the World Wide Web (W3 or Web
1.0) platform to involve the users, allowing customers to build businesses, and users to publish valuable knowledge collectively.
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DevelopmentDevelopment Problems:
Clarifying and explaining the innovation. Considered a “piece of jargon” that no one truly understood what it meant.
Criticisms include hackers and spam easily exposed to files and data on computers.
Intended Audience: Anyone that is seeking information and/or
wants to publish on the web in collaboration with others (experts and non-experts).
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CommercializationProduction/Manufacturing:
Developed on the basis of Lotus mashup technologyPackaging:
Service/software available onlineMarketing:
O’ Reilly Media annual conferences Web 2.0 technologies
Distribution: Available to anyone with Internet access and
connects to the World Wide Web.
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Time Line of Diffusion for Web 2.0
2006-2007: Knowledge Stage2008-2009: Persuasion Stage2010: Decision Stage2011-2013: Implementation Stage2014-2015: Confirmation Stage
Supportive information for timeline decision. http://globalhumancapital.org/?p=675
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Communication ChannelsFace-to-face ConversationsOnline Conversations
Emails Blogs Wikis Social networks
Conferences Technology Business
http://globalhumancapital.org/?p=675
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Adoption and the S-Curve Early Late
Majority Majority *Innovation went thru another adoption curve.
Early Adopters
Innovators
Laggards
http://globalhumancapital.org/?p=6759
Perceived Attributes of Web 2.0Innovators :
media specialists, technology specialists, and technology support team
Early Adopters: technology savvy teachers and new
graduates (1st year teachers)Laggards-:
veteran teachersMost Useful Perceived Attributes:
observability and relative advantage will show product results and benefits
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Critical MassCentralized vs. Decentralized
Decentralization is the preferred diffusion system Horizontal networking amongst peers Shared diffusion decision Users experiments with the product Informal evaluations Problem-centered approach
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Change AgentsKey Change Agents: Teachers, administrators, and
parents that are willing and determined to address the needs of the students within the school and community.
Use of Seven Roles: Identify and discuss a needExchange information with others that can help
impact the process of changeAnalyzing the problemDevelop possible solutions and began actionDetermine level of stability and respond accordingly
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Critical MassWeb 2.0 has reached critical massMany students (higher education) use:
Social networkingWikisBlogsGoogle docsE-Portfoliosor other Web 2.0 supported tools
Web 3.0 is developing
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Champion’s RoleNeed for Innovation-
Collaborating and sharingGlobalizationCommon work area Convenience
Innovation Match to Need-Web 2.0 Capabilities
Users interact with other users Website content can be changed Applications: blogs, wikis, social networking, video sharing, mashups, etc.
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Explored Web Siteshttp://adaptivepath.com/images/publications/
essays/What_puts_the_2_in_Web_20.pdfhttp://www.informationweek.com/1113/IDweb
20_timeline.jhtml;jsessionid=QELI10FFQPAYZQE1GHRSKH4ATMY32JVN
http://web20ineducation.wikispaces.com/Intro
http://globalhumancapital.org/?p=267http://www.socialnetworkroadmap.com/index/
?p=7615
Explored Web Siteshttp://globalhumancapital.org/?p=675http://globalhumancapital.org/?p=34http://globalhumancapital.org/?p=1023http://knowledge.smu.edu.sg/article.cfm?artic
leid=1189http://swiki.cs.colorado.edu/CSCW2008-Web2
0/uploads/wilensky.pdf
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