Steven Rosenbaum Follow  me:  @Magnify        

Curation:   Brands,  Media,  and Consumers.

How did we get here?

There  was  a  5me  when  content  was  simple.  

One-­‐Way.  Top-­‐Down.    Closed.  

But  now  the  web  is  awash  in  content.    Video  in  par5cular  overwhelms  –  but  it  can  be  harnessed.  

There  was  a  5me  when  content  was  simple.  

Cable  expanded  the  universe.  

There  was  a  5me  when  content  was  simple.  

Now  the  web  makes  content  ubiquitous…  

Today, do you feel Plugged in…  

Or Overloaded?  

It  will  take  8  years  to  watch  all  of  the  video    that  is  uploaded  to  YouTube  in  a  single  day.  

 

 • Over  800  million  unique  users  visit  YouTube  each  month  

• Over  4  billion  hours  of  video  are  watched  each  month  on  YouTube  

• 72  hours  of  video  are  uploaded  to  YouTube  every  minute  

• 70%  of  YouTube  traffic  comes  from  outside  the  US  

 

VIEWS  AND  TRAFFIC  

 

• YouTube  is  localized  in  43  countries  and  across  60  languages  

• In  2011,  YouTube  had  more  than  1  trillion  views  or  around  140  views  for  every  person  on  Earth  

• 500  years  of  YouTube  video  are  watched  every  day  on  Facebook  

VIEWS  AND  TRAFFIC  

A Digital Desert Island.

Customers searching for a…

CONTENT CREATION

No Longer

Creates

AUTHORITY.

 

Content used to be King

 

Content is King  

Curation  

Kevin  Allocca  /  YouTube  trends  manager  

ß  Seven  moths  -­‐à  

Kevin  Allocca  /  YouTube  trends  manager  

Say Hello to

Curation.

Are You A CURATOR?

Curators Have a Voice!

Curators separate signal from noise.

Curators are all about the mix

3 examples Of

Curation As

Content Marketing.

 Ka5a  Beauchamp  and  Hayley  Barna    

Jason  Goldberg  

Jim  Bankoff  

Is  Your  Brand  Inside  Your  Customers  Digital  Desert  Island?  

Can  you  get  on  your  customer’s  private  Island?        

Can  you  get  on  your  customer’s  private  Island?        

THE  EMERGENCE  OF  THE  CURATION  ECONOMY  

The  opportunity:  

Created,    Collected,    and  Contributed  content  will  be  the  new  mix.    Revenue  will  flow  to  those  who  aggregate  valuable  audiences  and  serve  them  at  scale.    

For  brands,  publishers,    and  media  makers  –  the  new  content  arms  race  is  about  crea5ng  a  curated  and  coherent  environment.    

hTp://contentmagnified.magnify.net/pages/contentmagnified  

hTp://contentmagnified.magnify.net/pages/contentmagnified  

The 3 opportunities

in the new Cloud Econmy

1 The  Magic  of  The  New  ‘Local’.

2 “Hosbng”  rather  than  Creabng  Content.

3 Commerce  As  Content

Vs

.

Reach  me:  Steve@Magnify.net  Follow  me:  TwiTer:  @magnify  

Steven Rosenbaum Follow  me:  @Magnify        

Curation:   Brands,  Media,  and Consumers.