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OLED Lighting in Automotive Applications State of the Art and Future Demands OLEDs World Summit 2017, San Francisco, Dr. Werner Thomas, AUDI AG

State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

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Page 1: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

OLED Lighting in Automotive Applications State of the Art and Future Demands

OLEDs World Summit 2017, San Francisco, Dr. Werner Thomas, AUDI AG

Page 2: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

2

Agenda

1. Overview 1st automotive series applications

2. High-luminance OLED: future demands

3. Flexible OLED: technology evolution and modularization

4. Automotive OLED business: status and acceleration factors

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Page 3: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

3

History: 2016 – OLED in series production with AUDI TT RS

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Page 4: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

4

AUDI TT RS – features of series tail lamp

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Appearance and styling

› Unique styling with 2.5D arrangement of OLEDs

› Multi-segmented OLEDs

› “Mirror” in off state

Functions

› Individual segment control

› Animated tail function, e.g. “welcome scenario”

› Dynamic turn-indicator

Status 2017: Overwhelming market resonance since introduction

Page 5: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

5

2017: OLED technology in new AUDI A8

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Page 6: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

6

Series OLED-lighting applications in automotiveOverview

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Limited edition

Series project Series project

Limited editionSource: BMW AG

AnnouncedSource: Daimler AG

Page 7: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

7

› Lamp setup and functions

› Rear lighting applications

› Hybrid solutions: OLED- with LED-technology

› Tail functions using OLED-technology

› Animated tail function: welcome & good bye sequence

› Automotive OLED design

› Custom design

› Design configurations:

› Identical OLEDs per lamp

› Different OLEDs per Lamp

› Combinations

Features of 1st automotive series applications #1

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Typical OLED form factors

Source: Lumileds

Approach 1

OLED Panels withidentical design

OLED ModulesDifferent designsApproach 2

OLED panels withdifferent design

Page 8: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

8

› Package

› 2D glass-substrate

› Off state appearance: Mirror finish / no outcoupling film

› Thin-Film encapsulations, no cavity glass

› Optical characteristics (Organic stack)› Color: λdom >623 nm, Lambertian emission

› Solutions with 1.000-2.000cd/m² available

› Single or multi-stack architectures on the market

› Ageing and temperature behaviour› Highly different ageing behaviour when comparing different OLED suppliers

Features of 1st automotive series applications #2

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Typical off-state characteristic

No automotive “standard solution” available

Page 9: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

9

OLED tail lamp compositionState of the art solution

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Outer lens

Lamp Housing

Design and optical bezels

PCBs with electrical driver and LED-light sources

OLED ModulesOLED panel, flex PCB & connector

OLED supportInjection molded

OLED panel 4 segments, dark red

Page 10: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

10

Agenda

1. Overview 1st automotive series applications

2. High-luminance OLED: future demands

3. Flexible OLED: technology evolution and modularization

4. Automotive OLED business: status and acceleration factors

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Page 11: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

11

OLED: Future perspectives

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

2D designHigh-

brightness

3D designHigh

brightness

3D design- flexible -substrate

2016

>2016

Design & integration level

>>2016

2D designLow-brightness

Performance

Page 12: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

12

Enabling more lighting functions in OLED-technology

Required luminous intensity [cd] *) Required luminance [cd/m²] *)

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

10

60

100

125

Tail light Center High mountedbrake light

Brake light Direction indicator -rear-

Today

2.000

12.000

20.000

50.000

Tail light Center High mountedbrake light

Brake light Direction indicator -rear-

Today

Future demands

› Solutions needed for increased luminance

(e.g. materials, stack-architecture, multi-stack solutions)

› Advanced thermal management and control concepts

› Light extraction and beam shaping solutions

Need for high-brightness

OLED solutions

*) typical values

Page 13: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

13

Development goals

› Options

> How to overcome?

Application demand: increased luminance Light distribution: regulatory requirements

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Å φÆ

relative luminous intensity

Light distribution with application adapted beam shape needed

Current density ↑ Lifetime ↓No. of stacks ↑ Self heating ↑ Complexity ↑Luminous efficacy ↑ Limited

Page 14: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

14

Angular stability of OLED parametersEvaluation of different deep red OLED-stacks

Luminous intensity Color stability *)

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

*) Detailed discussion in: Rabenau et al: Investigation of Red, Flexible OLED devices for Automotive Rear Lighting, IFAL 2017

Differentiated requirements profile in automotive light functionsAutomotive function Example Angular stability Luminance

“Always on” Tail High, e.g. ≤ 0.01 in x,y ≤ 2.000 cd/m²

“High luminance “ Stop Reduced requirements , trade-off discussion needed ≥ 20.000 cd/m²

Page 15: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

15

Agenda

1. Overview 1st automotive series applications

2. High-luminance OLED: future demands

3. Flexible OLED: technology evolution and modularization

4. Automotive OLED business: status and acceleration factors

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Page 16: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

16

Design study - flexible OLED technology

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Page 17: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

17 AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Challenges in OLED and 3D-module design

Angular stability

Angular stability of

> Color coordinates

> Luminous intensity

Light emission

Regulatory values

> Angular distributionReflections

Reflections

> Ambient light

> Self reflections

Surface quality

Surface Quality

> Before Module Assembly

> Overstress in Module Assembly:

Designvs.

Assembly

Integration challenge

> Design rule violations, e.g. delamination

Page 18: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

18

OLED ModularizationRigid and flexible technology

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Rigid OLED (2D)

OLED supportInjection molded

OLED panel Rigid technology

Not shown:Flexible PCBAutomotive connectorTemperature sensorsInterconnection technology: e.g. adhesive

Custom costs – due to custom OLED styling and lamp package

OLED Panel Interconnect 1(Flex PCB)

Interconnect 2(Connector)

Submount /Carrier

Integrationprocess

IntegrationScrap

BE Total Total costs

Total OLED costs2D-OLED: application needs

› Light source is styling surface

› OLED Module is needed for integration into automotive applications

› OLED Module comprises more than OLED-panel: determines system costs

Page 19: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

19

OLED ModularizationRigid and flexible technology

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Rigid OLED (2D)

OLED supportInjection molded

OLED panel Rigid technology

Not shown:Flexible PCBAutomotive connectorTemperature sensorsInterconnection technology: e.g. adhesive

Custom costs – due to custom OLED styling and lamp package

OLED Panel Interconnect 1(Flex PCB)

Interconnect 2(Connector)

Submount /Carrier

Integrationprocess

IntegrationScrap

BE Total Total costs

Total OLED costs

Styling & Simulation

Layout

& Decomposition

Submountdevelopment

Integration

2D-OLED: application needs

› Light source is styling surface

› OLED Module is needed for integration into automotive applications

› OLED Module comprises more than OLED-panel: determines system costs

3D-OLED: Extra efforts

› Simulation demand rises: 3D appearance, regulatory values

› Handling stability and off state characteristics of flexible OLED

› Assembly: Modularization and integration of flat foil- OLED into 3D-OLED module

Page 20: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

20

OLED ModularizationRigid and flexible technology

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Rigid OLED (2D)

OLED supportInjection molded

OLED panel Rigid technology

Not shown:Flexible PCBAutomotive connectorTemperature sensorsInterconnection technology: e.g. adhesive

Custom costs – due to custom OLED styling and lamp package

OLED Panel Interconnect 1(Flex PCB)

Interconnect 2(Connector)

Submount /Carrier

Integrationprocess

IntegrationScrap

BE Total Total costs

Total OLED costs

Flexible OLED technology (2.5D): Extra efforts

Flex OLED module assembly will significantly influence total system costs

2D-OLED: application needs

› Light source is styling surface

› OLED Module is needed for integration into automotive applications

› OLED Module comprises more than OLED-panel: determines system costs

3D-OLED: Extra efforts

› Simulation demand rises: 3D appearance, regulatory values

› Handling stability and off state characteristics of flexible OLED

› Assembly: Modularization and integration of flat foil- OLED into 3D-OLED module

› Integration costs will grow

› Cost effective solutions needed

OLED Panel Interconnect 1(Flex PCB)

Interconnect 2(Connector)

Submount /Carrier

Integrationprocess

IntegrationScrap

BE Total Total costs

Flex OLED: cost challenge

› Panel costs have to decrease

Page 21: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

21

Agenda

1. Overview 1st automotive series applications

2. High-luminance OLED: future demands

3. Flexible OLED: technology evolution and modularization

4. Automotive OLED business: status and acceleration factors

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Page 22: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

22

Outlook and technology portfolio

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

Fle

xib

le3

D

RG

B

Source : IPMS Source : OSRAM

Source : ARC Source : Philips Source : LG-D

Source: Sony Tra

nsp

are

ncy

Page 23: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

23

› Projects

› Increasing number of OLED series projects

› OLED as styling feature combined with animation

› Technology

› Automotive-ready solutions available (low luminance)

› Standardized architecture not available & complex validation needed

› Costs

› High OLED costs: OLED panel > Tail lamp costs

› OLED module costs have to be considered, not only OLED-panel costs

Status of automotive OLED

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

OLED Panel Interconnect 1(Flex PCB)

Interconnect 2(Connector)

Submount /Carrier

Integrationprocess

IntegrationScrap

BE Total Total costs

Total OLED costs

Page 24: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

24

Acceleration factors for automotive OLED„What is needed that automotive OLED lighting grows faster?“

AUDI AG OLED Lighting in Automotive Applications, 2017 OLEDs World Summit, San Francisco, Dr. Werner Thomas

› OLED Projects

› Processes: direct communication OEM – OLED supplier is crucial for OLED projects: OLED = styling surface

› Costs: solutions to decrease OLED panel costs and integration costs are needed

› Technology

› Design: clear design rules, fast and accurate simulations

› Modules: more module competence at OLED supplier

› USPs: OLED USPs have to be strengthened – more than homogeneous light surface

Page 25: State of the Art and Future Demands - OLED AssociationHigh-luminance OLED: future demands 3. Flexible OLED: technology evolution and modularization 4. Automotive OLED business: status

Thank you