The New Startup Toolkit #StartupTools

What’s powering the growth of Germany’s startup economy?

T H E N E W G E R M A N S T A R T U P T O O L K I T

Funding and Efficiency matter to German startups*:

of German founders use their own savings to fund

their startup

of German startups consider their product globally unique.

84% 44%

*German Startup Monitor 2016, BVDS and KPMG.

J O I N T R E S E A R C H I N T O T H I R D P A R T Y T O O L S A N D H O W T H E Y H E L P G E R M A N S T A R T U P S G R O W A N D S C A L E :

TheFamily Builders Network

®

Launching a startup has become easier and cheaper than ever before.

stated that third party tools have made it easier to launch a startup in Germany in the last

5 years.

stated that third party tools have made it cheaper to launch a startup in Germany in the last

5 years.

90%80%

Tools are not only widespread, but can even be considered critical infrastructure.

stated that their startup could not exist in its current form today

without third-party tools.

use more than five third party tools for their startup.

65%74%

0

18

36

54

72

28%34%36%

60%69%

Availability of tools Increased access to funding

Availability of talent

Increased mentorship

Government support

The availability of tools is the #1 factor that has made it easier to launch a startup, according to the respondents - way before government support.

T H E G E R M A N S T A R T U P S T A C K

An ecosystem of cloud tools that are enabling German startups to scale on a pay-as-you-grow basis.

W H A T B U S I N E S S A R E A S A R E M O S T L Y A F F E C T E D ?

0

14.5

29

43.5

58

29%

42%43%48%58%

Collaboration & Communication

Hosting & Data Storage

Analytics CRM Payments

C R M

H O S T I N G A N D D A T A S T O R A G E

P A Y M E N T S

T E A M C O L L A B O R A T I O N & C O M M U N I C A T I O N

A N A L Y T I C S

M O S T C O M M O N L Y U S E D T O O L S :

M A I N B E N E F I T S

0

16

32

48

64

29%41%

53%63%64%

Increased productivity

Reducedoperating costs

Easier to work remotely

Faster timeto market

Quicker product development

C O N C L U S I O N

• A multitude of different tools and services have emerged that make it easier and cheaper for entrepreneurs to start and scale their business in Germany.

• The German startup community is running on an infrastructure of third-party tools that cater to two specifically German needs: cost-efficiency and product focus.

Stripe conducted the survey in February and March 2017, in partnership with Techstars, TheFamily, Paua Ventures, Factory Berlin, and Builders Network.

R E S E A R C H B A C K G R O U N D

227 responses from startups were collected, with more than half (54%) coming from founders and entrepreneurs.