Start a Career Practice 2018 - CareerPro Course · Career Professionals of Canada, Career Professionals Survey, 2014 CAREER PROFESSIONALS OF CANADA 64% of self-employed invest $500

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Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768

CAREER PROFESSIONALS OF CANADA

Exploring Self-EmploymentINFORMATION SESSION

Career Professionals of Canada

Start a Career Practice


(866) 896-8768

[email protected]

WEBSITE: CareerProCanada.caCOURSES: CareerProCourse.ca

MEMBERS: CareerProCanada.org

Sharon [email protected]

www.SharonGraham.ca





Course Outline

1. What do I need to know about private practice? 2. Can I make money offering career services? 3. What services/products should I sell? 4. How should I structure my business? 5. How do I find prospective clients? 6. How much should I charge clients? 7. How do I sell the value of my services?8. How do I deal with the competition?



Stop and reflect…

• Why are you considering self employment?• Do you feel you have an entrepreneurial spirit? • What career service might you provide?




Career Professionals Survey

97% of self-employed practitioners say their work is meaningful.

Career Professionals of Canada, Career Professionals Survey, 2014

http://careerprocanada.ca/2014-career-professionals-survey-report/


Exploring Self-Employment



MODULE 1


“What do I need to know about private practice?”





16

17

18

19

20

21

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Mill

ions


The private sector is 19% of the career development workforce of 5000.

CERIC Survey of Career Service Professionals, 2011




The Canadian Landscape

• Every Canadian in the labour market needs a résumé.• Potential clients vs. practitioners is staggering.• Our field is working to raise the visibility of career services.• The Canadian career business is continuously growing.


• Government Service Providers• Not-for-profit Service Providers• Academic Career Guidance Counsellors• Recruitment Consultants

Who are the Players?


Graham Management Group’s Affiliate Referral Program

…exclusively for Recruiters and Career Professionals

Give your executive clientstop-notch support!

Sharon GrahamCanada’s Career Strategist




Stop and reflect…

• What career service are you aware of?• How will you distinguish your services from theirs?• Who will be your support network? • How will you connect with your network?





MODULE 2


“Can I make money offering career services?”




Most self-employed Career Professionalsearn less than $50k, but there is the

potential of earning more than $100k.



Average annual revenue for North American coaches averages $50,400.

International Coach Federation Global Coaching Study, 2012

On average, full-time coaches earn $82,671 per year and part-time coaches earn $26,150.

International Coach Federation Study, 2009


Almost 6 in 10 coaches experienced an increase in clients over the previous year.


65% of résumé writers have an increase in volume/profits over the previous year.

Résumé Writers Digest Profile of Professional Résumé Writers, 2012





Your Income is Based on your Input

• There is a gap between the top and bottom earners.• The average salary of employed is steady, while

income of self-employed is less predictable. • 66% receive income from multiple sources. • 70% feel they are paid well for the work they do.



Starting a Business

• You don’t need a large amount of money to start a firm.• You can start small and test the waters while earning money.• You can set your own hours and work around your lifestyle.• There is no limit to the amount of income you can bring in!




Stop and reflect…

• Are you self-motivated? • How will you manage with an irregular paycheque?• What are your other sources of income? • Will you stick with it until you’re established?





MODULE 3


“What services/products should I sell?”




“You can only make money doing what you know very well.”

Hatching a Business Idea


Niche Marketing

Experts

Specialists

Generalists

$$$

$$$





94%Word94%

Word89%

Outlook89%

Outlook

82%PowerPoint

82%PowerPoint

60%Excel60%Excel

Microsoft Application Expertise

Career Professionals of Canada, 2014 Career Professionals SurveySelf-employed practitioners’ proficiency (intermediate or stronger)


Stop and reflect…

• What niche market will you be targeting?• How will your services distinguish you?• Can you work independently with Microsoft Office applications? • If you need technical help, will you have support?


• 96% have the training to do the job well.• 93% have the technology to get the job done.• 90% have the resources to get the job done.

Invest in your business…





90% of self-employed have earned a degree.



64% of self-employed invest $500 or more annually for

their own professional development.



Embrace Continuous Learning

• Validate your Expertise• Stay Current• Boost your Credibility




• Career Development Ethics and Standards (CDP-01)• Career Development Theory, Models and Practices (CDP-02)• Employment Interview Coaching and Consulting (CDP-03)• Career Transition Counselling and Consulting (CDP-04)• Advanced Résumé Development (CDP-05)



48% of self-employed have attended a conference in the last year.

43% of self-employed have attended an on-site workshop in the last year.





50% of self-employed career professionalshave at least one certification.


http://www.careerprocanada.ca/Certifications


Read up

http://careerprocanada.ca/certifications/cpccertifications/bookstore/


http://www.careerprocanada.ca/CareerConnections

Keep up with Industry News




Participate in Virtual Events

53% of self-employed have participated in a career-related webinar or teleclass in the last three months.



Share | Learn | GrowDevelop Meaningful Relationships

http://careerprocanada.ca/mentorshipprogram

Join a Mastermind Mentoring Group


Do you deserve anAWARD OF EXCELLENCE?

http://careerprocanada.ca/awardsofexcellence/




Stop and reflect…

• What training, technology, and resources do you have?• Do you need to add to your credentials? • How will you stay up-to-date with technology?• How will you ensure your clients are getting current information?





MODULE 4


“How should I structure my business?”




• Career Coach • Résumé Writer• Career Consultant• Career Counsellor

• Principal• President• Owner• Consultant

Typical Job Titles


Business Model

Business Name

Business Name

Office-BasedOffice-Based

Face-to-FaceFace-to-Face

Personal Name

Personal Name

Home-BasedHome-Based

VirtualVirtual


Business Considerations

1.Business Planning2.Provincial Taxes3.Business Number & Incorporation4.Liability Insurance















Stop and reflect…

• Have you determined your business model?• Do you have a formal business plan?• Have you investigated taxes• Do you want to incorporate or not?• Is liability a concern for you? Why or why not?


Agreement & Compensation

PaymentPayment

Cash Cheque Card

Contract Contract


Agreement & Compensation

PaymentPayment

Cash Cheque Card

Contract Contract




A typical résumé writer writes 2-4 résumés per week.

Résumé Writers Digest Profile of Professional Résumé Writers, 2012

The majority of coaches maintain 10 active clients at any given time.



22% of self-employed work more than 8 hours per day.

58% of self-employed work fewer than 7 hours per day.

22%

0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%

Less than 4hours

4-6 hours 7-8 hours 9-10 hours More than10 hours



27% of self-employed work more than 5 days per week.

60% of self-employed work fewer than 5 days per week

13%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

1 day 2 days 3 days 4 days 5 days 6 days 7 days





How self-employed practitioners feel...

• 75% are likely to work evenings.• 66% are likely to work weekends.• 83% believe that the amount of work they are

required to do is reasonable.

2014 Career Professionals Survey



“73% of self-employed professionals say they have good work/life balance.”



Stop and reflect…

• Do you need help in creating a client contract? • What will your process be for taking payment? • What is your work schedule? How will you manage it?







MODULE 5


“How do I find prospective clients?”


“Canadians look first and foremost to on-line sources

when seeking a new position or job.”CERIC Survey of Canadians, 2010

Get Found On-line!




• 76% have a personal website.• 70% have recently posted or commented online.• 45% have a personal blog.

Online Presence



78% LinkedIn

78% LinkedIn

60% Facebook

60% Facebook

38% Google+

38% Google+

34% Twitter

34% Twitter

Online Expertise

Career Professionals of Canada, 2014 Career Professionals SurveySelf-employed practitioners’ proficiency (intermediate or stronger)


Start Social Networking

• Join CPC’s LinkedIn Group• Over 3000 practitioners from across Canada• Reach out and share with your colleagues• Expand your leadership position and visibility

https://www.linkedin.com/groups/Career-Professionals-Canada-1942226




Join a Supportive Facebook Group

https://www.facebook.com/groups/careerprocanada/


Want Real Clients?

• Prospects can find you in the CPC directory• Accessible to Canadians• Searchable by various specialties• Member listings include a full-page feature

http://careerprocanada.ca/findaprofessional/

Get into PROFESSIONAL MEMBER Directories


Associations Galore

100+ career-related associations in North America.

Career Professionals of Canada (CPC)Provincial Associations




CERIC Survey of Canadians, 2010

StudentsStudents Less than $30k

Less than $30k

Visible Minorities

Visible Minorities

More than $150k

More than $150k

Hidden Job Market


Networking Works


Stop and reflect…

• How are you going to build your online presence?• How are you going to get paying clients?• Who will you reach out to in order to build your referral network?




Get in the Media

• Globe and Mail• National Post• Business News Network• Morning Shows on TV• Regional / Local Newspapers• Magazines & Small Publications


Provide Free Assessments


Gaining by Giving Back

• Write or contribute to publications• Participate in career forums• Lead teleclasses and webinars• Share expertise through networking• Become an expert blogger• Deliver workshops and speaking engagements






Stop and reflect…

• How are you going to get the word out about your services?• Do you prefer being interviewed or writing pieces yourself?• In what ways can you gain clients by giving back?







MODULE 6


“How much should I charge clients?”


Sales vs. Salary Calculator




Real Life Example

$200Service Fee

$100Business Overhead

$100Actual Income


Making Money

Pricing is based upon many variables.

Provide clients with add-on services.





What am I

worth?

What will they

pay?

Do Not Underprice Yourself

Don’t be Cheap… Be the Best!


Stop and reflect…

• Are you a strong bookkeeper and money manager?• What are your primary services? • Do you have add-on services? What are they?• What will you be charging? Is that what you are worth?





MODULE 7




“How do I sell the value of my services?”


• 91% are proud of their company brand.• 97% are highly committed to their business.• 94% feel that they are driven to make their

business succeed.

Attitude is everything…



Selling to Clients…

VirtuallyPersonally




Value Proposition and “Sales Pitch”


The Personal Approach

• Listen to your customer needs• Do not sell what you are not qualified to offer• Be personable and model your client• Always maintain high standards of personal conduct• Honour commitments to clients


“67% of people who say 'no' today

will buy within a year.”Gartner Research, 2010




Stop and reflect…

• How will you be selling your services? In-person or e-commerce?• What is your value proposition?• What is your in-person sales pitch?





MODULE 8


“How do I deal with the competition?”




• Practitioners want to collaborate to increase recognition.• Potential clients vs. practitioners is staggering.• The career business is growing in leaps and bounds. • Consultants and writers specialize in niches.• The referral/subcontract business is booming.

Collaboration in Canada



REFERRAL MODEL




SUBCONTRACT MODEL


The Very Best Way to Succeed…

Become known as a

LEADER


9 out of 10self-employed career professionals say they are

satisfied with their career.





Stop and reflect…

• Who can you collaborate with in the field?• Are you ready to start building your leadership position?• When will you “take the plunge” and start your career service?


Career Professionals of Canadais a leading Canadian association for career practitioners. We are a member-run,

volunteer-driven social enterprise. We’re working together for career success!


As founder and executive director of Career Professionals of Canada,Sharon Graham is committed to setting the standard for excellence inthe industry.

Having built one of Canada’s most successful résumé writing andcareer transition firms for six-figure professionals, Sharon regularlyacts as a consultant for practitioners who are operating smallbusinesses.

Top-selling author and pioneer of innovations in the Canadian careerdevelopment sector, she provides career practitioners with tools andresources to enable them to offer exemplary services.

You can reach Sharon by e-mailing [email protected].

Sharon GrahamCanada’s Career Strategist

[email protected]

www.CareerProCanada.ca

Thank You!

www.CareerProCanada.ca | 866-896-8768 © 2018 Career Professionals of Canada

Documents

Start a Career Practice 2018 - CareerPro Course · Career Professionals of Canada, Career Professionals Survey, 2014 CAREER PROFESSIONALS OF CANADA 64% of self-employed invest $500