Stalker Report

7/30/2019 Stalker Report

1/13

Social Media

ActivitiesReportSocial media continues providing quick, up-to-date routes for small and large businesses,nonprot organizations, politicians, and even celebrities. In a society where the process

of sharing information is vital, social media allows for free publicity, advertisement, and

internet trafc. This report ventures into the worlds of Twitter and, in Animal Charities

Humane Societys case, Facebook, exploring why and how various entities use social media

to their advantage.

By Bridgette

Lewis


2/13

Abtract

The following report focuses on why and how social media is

used by various entities. Covering examples from small and large

businesses, nonprot organizations, celebrities, and politicians,

it determines what conclusions can be drawn when social media

sites are chosen as a means of communication, particularly, the

following companies:

Warner Brothers Entertainment

Paramount Pictures

The Youngstown Playhouse

Animal Charities Humane Society

Habitat for Humanity

World Wildlife Foundation

Seth Rogen

John Green

The Clinton Foundation

Barack Obama


3/13

WARNERBRO

THER

S

Warner Brothers Entertainment Companys tweets primarily tweets about their next

major feature lm release. Since January of 2013, the Warner Brothers Twitter account

constantly promoted the feature lms, Jack the Giant Slayer and The Great Gatsby.

Their timeline continues to release information about the cast, quotes, news highlights,

directors, pictures, the ofcial premiere date, and more.

Extremely active on Twitter, Warner Brothers Entertainments account posts numeroustimes throughout the day tweeting about movies, contests, and retweeting celebrity

mentions such as Hugh Jackman. Throughout promotion of upcoming movies and good

reviews, Warner Brothers keeps an informal, yet entertaining, tone.

Giveaways and contests are also a part of the WBs tweeting. Winners of great prizes

often are announced by means of Twitter. Links are provided to check out new trailer

releases, such as The Hangover 3, getting fans excited and tweeting about future ofcial

release dates and lms to see over the summer months.

Frequently interacting with their followers, Warner Brothers retweet followers mentioning

or giving positive reviews on WB movies. As another form of interaction with their

followers, Warner Brothers Entertainment asks, Whos planning on seeing the Great

Gatsby? and other similiar posts encouraging further interaction.

Following: 284

Followers: 507, 795


4/13

PAR

AMOU

NTPIC

TURES

Paramount Pictures takes a different approach to the way it uses social media

than Warner Brothers Entertainment. Promotions aside, Paramounts Twitter

account is a constant feed of up-to-date information. As soon as an actor,

director, or new script is picked up, Paramounts Twitter conrms it with a

small blurb followed by a link with more information. It acts as a reliable

source to good movies and gives off a you are the rst to know vibe.

Unlike Warner Brothers, Paramount Pictures uses its Twitter to promote another

social media network the company keeps up with, Instagram. Paramount tweets

Instagram pictures of their studio inside and out, adding a very real, personal

touch to their followers. The lm company stays active tweeting several times

per day releasing exclusive information and promoting movies and the new

television show, Burning Love.

Paramount tweets about award-winning Paramount lms, old and new, in an

excited and informal tone. On their Twitter, they have created FlashbackFridays to celebrate Paramount classics.

Following: 10, 318

Followers: 332, 837


5/13

YO

UNGS

TOWN

PLAYH

OUSE

Local theater, the Youngstown Playhouse, stays relatively active on Twitter. Unlike

larger companies, the Youngstown Playhouse does not tweet several times per day,

but typically once per day. Their main use of Twitter consists of gaining trafc to

their Facebook account. However, in addition to promoting their Facebook page,

the Youngstown Playhouse still manages to tweet about audition announcements,

upcoming shows, and how to make reservations.

Youngstown Playhouse also promotes other local theaters including Youngstown State

Universitys theater, the Oakland, and the Rustbelt. Similar to the larger companies,

the theater does tweet links to any news articles concerning their business.

Tweeting in a casual tone, the theater tweets about available seating, contact

information, and updated information on current shows.

Following: 273

Followers: 359


6/13

A

NIMAL

CHARITIES

Another local business, Animal Charities Human Society, uses social

media to their advantage. Nonexistent on Twitter, Animal Charities

relies solely on Facebook to communicate with their audience.

Facebook allows for an extended prole including a history of the

company as well as multiple forms of contact information.

Overall, Animal

Charities focuses on

getting their animals

into good, healthy

homes. Their use of

photo albums is fully

devoted to animals

still in need of homes

as well as lost pet

advertisements. The

majority of Facebook

posts are pictures

of pets available for

adoption.

Animal Charities

stays up-to-date

and active. The

posts are written in

a somewhat urgent

tone. Their need for

help is apparent.

They post about

need for donations

and volunteer

opportunities. The company is very interactive with their audience andresponds to inquiries an exceptionally timely manner.

Updating events frequently, Animal Charities Humane Society posts

rescue of the week, holiday animals, goals reached, and pictures of

pets who have been adopted now reside in happy homes.

Likes: 895


7/13

H

ABITA

TFOR

HUMANITY

Nonprot organization, Habitat for Humanity, stays up-to-date on Twitter by posting

links to stories involving their accomplishments upcoming projects. Habitat for

Humanity also frequently shows volunteer appreciation by tweeting followers who

helped at local events. For those who cannot lend a hand during events, Habitat forHumanity tweets ways to help the environment every day including a list of objects

people do not typically recycle.

Twitter serves as an outreach to people looking to improve the way the environment

is viewed and treated. Habitat posts current volunteer opportunities followed by

photos of all who helped the cause. Like large companies, Habitat for Humanity

posts several times per day.

Following: 10,472Followers: 49,566


8/13

ANIMALWILDL

IFEFO

UNDATON

World Wildlife Foundation, a nationwide nonprot organization, dominantly uses Twit

to post random facts about animals and links to news articles multiples times per da

Occasionally, World Wildlife posts pictures of animals and celebrities supporting th

cause.

Word Wildlife interacts with their followers answering questions and retweeting pictur

of followers with wild animals.

Following: 645

Followers: 232,196


9/13

SETHRO

GEN

Actor, screenwriter, comedian, director, and producer, Seth Rogen,

promotes his new movies and other comedians and humorous

television shows. His posts are interesting and usually funny. His tone

is very casual and tweets about what he is doing, guest appearances,magazine articles, and jokes.

Seth Rogen retweets funny tweets from his followers and encourages

them to follow upcoming artists and Hilarity for Charity. Rogen

remains interactive with his followers. He had a month-long joke going

on how it was him hosting the Oscars instead of Seth Macfarlane.

Following: 181

Followers: 603,002


10/13

JOHN

GREE

N New York Times bestselling author, John Green what he is doingwhether it is a book signing or what he is doing at home. He does not

promote his own books, but instead promotes other authors debut

novels and links to his personal reviews on his website. He tweets

about events going on in the general writing community.

John Green uses his Twitter account to bring trafc to his YouTube

weblog.

Following: 458

Followers: 1,411,176


11/13

CLINTONFOU

NDAT

ION

The Clinton Foundation is a Twitter account devoted to what all of the

Clintons are contributing to America through the foundation started by

former president, Bill Clinton. Tweeting roughly every other day, theClinton Foundation tweets include political views, support for current

President Obama, and links to news articles.

The Clinton Foundations tweets are professional and informative

including events, volunteer dates, and Clinton appearances. Thought

the account is professional, the Clinton Foundation occasionally tweets

faulty links.

Following: 7

Followers: 180,048


12/13

PR ESI DE

NTO B

AMA

President Barack Obama is extremely active on his Twitter account. He

tweets a generous amount throughout the day. He tweets political andinspirational quotes along with his political reviews. His account appears

to be primarily used to inform followers of current movements in politics

and political debates. Obama also posts pictures of his latest appearances

and his attempts to bring about change in America.

Following: 66,808

Followers: 28,202,463


13/13

Conclusion

In conclusion, anyone can use social media to their advantage whether it be for

promotions, personal outlets, or to help gain trafc to another site. Tweets or

Facebook posts depend on the audience targeted and what the user wishes toget out of social media. Small businesses might prefer to be more interactive

while large businesses prefer to be more informative. Nonprots may focus on

gathering donations and volunteers while celebrities and authors prefer to help

future artists.

Commonalities show that the more active the account, the more followers and

Facebook likes the account receives. The key rule is do not follow everyone who

follows you, but do let followers and Facebook friends know that the account is

open for interactions. It is also ideal to keep all information and posts up-to-dateand all links functional.

Documents

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