SRT Internship

Sequoia Riverlands Trust | Summer 2011By: Ellen S. Riley

My first week I learned a lot about the Sequoia River-lands Trust (SRT). I learned about how the blog, facebook page, e-newsletter, website, google analytics and several other programs work. I created templates for an upcom-ing events flyer and a newsletter. I also started a coloring book project which will hopefully go on the website lat-er on as a week-long event. Each day a new coloring page will be released, hopefully driving more traffic to our web-site. I discussed making something similar to a standards manual. This way we can start a cohesive branding for the organization and all the materials will now be more unified. Essentially, I am creating a guidebook for the person who comes along after me so that they understand how to design things so that they look similar.

WEEK ONE

Conserving the natural and agricultural legacy of the southern Sierra Nevada and San Joaquin Valley

VISTASFall 2010

427 South Garden StreetVisalia, California 93277RETURN SERVICE REQUESTED

Printed on recycled paper. You can help us! Share this publication with a friend and recycle it when you’re through. Thank you for your commitment to conservation.

(Continued on page 2)

Public Access (continued from page 3)

Left: Students from Redwood High School volunteer in the restoration effort at Dry Creek Preserve. Right: A student from Golden West High School’s Key Club removes invasive milk thistle from Kaweah Oaks Preserve. (Photos by SRT staff.)

Natural Leaders: Service Learning Empowers Future Conservationists

Director Soapy Mulholland. “Our job is to maintain the integrity and connectivity of the land while providing an excellent source of educa-tion and recreation for the community.”

Blue Oak Ranch’s visitor access plan and the educational programs anticipated at the preserve are funded by a Sierra Nevada Conservancy grant and through generous contributions by members like you.

SRT is also working to offer public access at Dry Creek Preserve, near Lemon Cove. Hundreds of volunteers have put in thousands of hours of labor to restore this former gravel mining quarry to its na-tive grandeur. Thanks to the hard work of these dedicated volunteers, the generous donations from members like you, and a Proposition 50 grant from the California Resources Agency, Dry Creek Preserve is now home again to a thriving population of native plants and animals. SRT plans to install visitor amenities and begin offering public access next year.

“Sometimes it only takes is a quiet walk along a creek to feel connected to nature and inspired about conservation,” said Mulholland. “SRT is working to provide that opportunity for the local community.”

Be a part of it! Donate today at www.sequoiariverlands.org.

Get Connected! Visit SRT Nature Preserves

For expanded information, updates, driving directions and more, please visit www.sequoiariverlands.org.

Hours of Operation: Second Saturday of the month, March through June, 9 a.m. - 4 p.m. Visitor Amenities: None Location: 5 miles north of SpringvilleEntrance Fee/Donation: $10 per adult, $5 per child age 6-17, or $25 per family. Children 5 and under free.

Blue Oak Ranch

Hours of Operation: Daily, one hour after sunrise to one hour before sunset. Visitor Amenities: Four loop trails, interpretive sig-nage, trail guide, picnic area, restrooms, parking area. Location: 7 miles east of VisaliaEntrance Fee/Donation: None, but your donations help SRT maintain the Preserve.

Kaweah Oaks Preserve

Stay posted for details on public access plans and visi-tor amenities in 2011.

Dry Creek Preserve

You may observe a group of unfamiliar creatures on your next visit to a Sequoia Riverlands Trust nature preserve. While at first cautious about their new habitat, these resilient mammals ac-climate quickly and soon begin busying themselves digging and depositing seeds in the soil. Sometimes their work takes them to the edges of creeks and ponds or to wetlands. Regardless of their activity, you will likely hear their chatter from yards away.

Who are these busy mammalian visitors? They’re local middle and high school students taking part in SRT’s service learn-ing program. Service learning projects are a recent addition to SRT’s environmental education program, which serves more than 1,800 youth and community members each year through classroom field trips, public guided hikes and nature programs, and other volunteer opportunities.

Last year, SRT saw an opportunity to offer local youth in middle and high school a deeper, more meaningful con-nection to the land. Since then, with support from Alcoa

Foundation, Sempra Energy Foundation, REI, and mem-bers like you, SRT has planned and implemented 11 ser-vice learning projects in which more than 150 youth prac-ticed teamwork and problem-solving skills and obtained first-hand experiences with restoration, scientific monitoring and natural resource stewardship. SRT is expanding its ser-vice learning program to offer more opportunities in 2010.

“Service learning projects are a great way to get kids excited about conservation. Kids work in small groups to accomplish important work that restores native habitat, monitors water quality, inventories natural resources or enhances visitor expe-rience to our nature preserves,” said Laura Childers, Environ-mental Education Director. “Students also learn firsthand how volunteering can positively affect ecosystems near their home,” continued Childers.

Tulare County is home to some of the most spectacular biodiversity and in-tact natural landscapes in the world, but is

UP-COMING EVENTS FLYER

CHALLENGE: Design a template for the “Up-coming events” flyers and create something simple that someone could easily update once I leave. Make the look similar to previous printed materials, so that a cohesive look can be cre-ated.

APPROACH: Use the style of the Fall 2010 newsletter, and stick with the same color scheme so that they can begin to build brand recognition.

SOLUTION: A simple flyer with lots of white space makes for an easy-to-read flyer and easy-to-update. The consistent color scheme, as well as new type treatment that will be used from now on helps achieve the desired goal of building brand recognition.


Upcoming Events

Vernal Pool Tour at James K Herbert Wetland PreserveAPRIL 3, 2010, 10:00 -12:00 pmJoin SRT and biologist Bobby Kamansky for a rare glimpse of spring vernal pools “in bloom.”

5K Earth Day Trail Run/Walk at KOPAPRIL 24, 2010, 8:00 amWhat better way to show your appreciation for your local landscape than to get outside and take a jog or a stroll along oak and sycamore-lined trails at Kaweah Oaks Preserve? If you’ve been wanting to try out trail running, but were afraid of the hills, then this is the race for you.

Go Native!MAY 30, 2010, 10:00am - 3:00pmCome learn about our Valley’s own native community and observe the age-old art of basketweaving, perfected over centuries by California Indians. Learn about the importance of baskets, the plants that are used to make them, the challenges traditional basketweavers face with regard to land access and pesticide use, and much, much more.

Kaweah Land & Arts FestivalNOVEMBER 5-7, 2010The 2nd annual Kaweah Land & Arts Festival will be a vast and diverse display of the artistic, cultural and natural inspirations that make our southern Sierra Nevada and San Joaquin Valley so unique. Come celebrate with us! All events are free!

Photography Contest: “How do you view your landscape?” ONGOING — deadline: October 4, 2010Prizes will be awarded to winners in 5 categories for 2 age brackets: “18 & under” and “Over 18.” All 22 winners will appear in an exhibit at the Arts Visalia gallery for the month of November, during the 2nd annual Kaweah Land & Arts Festival. Email: [email protected] for more details.

Unless specified, all events are $10 for members/$15 for non-members.

427 S. Garden Street, Visalia, CA 93277 559.738.0211

www.sequoiariverlands.org

Insert image above, and sub text here!


VISTASFall 2010

427 South Garden StreetVisalia, California 93277RETURN SERVICE REQUESTED

Printed on recycled paper. You can help us! Share this publication with a friend and recycle it when you’re through. Thank you for your commitment to conservation.

(Continued on page 2)

Public Access (continued from page 3)

Left: Students from Redwood High School volunteer in the restoration effort at Dry Creek Preserve. Right: A student from Golden West High School’s Key Club removes invasive milk thistle from Kaweah Oaks Preserve. (Photos by SRT staff.)

Natural Leaders: Service Learning Empowers Future Conservationists

Director Soapy Mulholland. “Our job is to maintain the integrity and connectivity of the land while providing an excellent source of educa-tion and recreation for the community.”

Blue Oak Ranch’s visitor access plan and the educational programs anticipated at the preserve are funded by a Sierra Nevada Conservancy grant and through generous contributions by members like you.

SRT is also working to offer public access at Dry Creek Preserve, near Lemon Cove. Hundreds of volunteers have put in thousands of hours of labor to restore this former gravel mining quarry to its na-tive grandeur. Thanks to the hard work of these dedicated volunteers, the generous donations from members like you, and a Proposition 50 grant from the California Resources Agency, Dry Creek Preserve is now home again to a thriving population of native plants and animals. SRT plans to install visitor amenities and begin offering public access next year.

“Sometimes it only takes is a quiet walk along a creek to feel connected to nature and inspired about conservation,” said Mulholland. “SRT is working to provide that opportunity for the local community.”

Be a part of it! Donate today at www.sequoiariverlands.org.



Hours of Operation: Second Saturday of the month, March through June, 9 a.m. - 4 p.m. Visitor Amenities: None Location: 5 miles north of SpringvilleEntrance Fee/Donation: $10 per adult, $5 per child age 6-17, or $25 per family. Children 5 and under free.

Blue Oak Ranch

Hours of Operation: Daily, one hour after sunrise to one hour before sunset. Visitor Amenities: Four loop trails, interpretive sig-nage, trail guide, picnic area, restrooms, parking area. Location: 7 miles east of VisaliaEntrance Fee/Donation: None, but your donations help SRT maintain the Preserve.


Stay posted for details on public access plans and visi-tor amenities in 2011.

Dry Creek Preserve

You may observe a group of unfamiliar creatures on your next visit to a Sequoia Riverlands Trust nature preserve. While at first cautious about their new habitat, these resilient mammals ac-climate quickly and soon begin busying themselves digging and depositing seeds in the soil. Sometimes their work takes them to the edges of creeks and ponds or to wetlands. Regardless of their activity, you will likely hear their chatter from yards away.

Who are these busy mammalian visitors? They’re local middle and high school students taking part in SRT’s service learn-ing program. Service learning projects are a recent addition to SRT’s environmental education program, which serves more than 1,800 youth and community members each year through classroom field trips, public guided hikes and nature programs, and other volunteer opportunities.

Last year, SRT saw an opportunity to offer local youth in middle and high school a deeper, more meaningful con-nection to the land. Since then, with support from Alcoa

Foundation, Sempra Energy Foundation, REI, and mem-bers like you, SRT has planned and implemented 11 ser-vice learning projects in which more than 150 youth prac-ticed teamwork and problem-solving skills and obtained first-hand experiences with restoration, scientific monitoring and natural resource stewardship. SRT is expanding its ser-vice learning program to offer more opportunities in 2010.

“Service learning projects are a great way to get kids excited about conservation. Kids work in small groups to accomplish important work that restores native habitat, monitors water quality, inventories natural resources or enhances visitor expe-rience to our nature preserves,” said Laura Childers, Environ-mental Education Director. “Students also learn firsthand how volunteering can positively affect ecosystems near their home,” continued Childers.

Tulare County is home to some of the most spectacular biodiversity and in-tact natural landscapes in the world, but is

NEWSLETTERCHALLENGE: Design a template for the Fall Newsletter, something that someone could easily update. Make the look similar to the “Up-Coming Events” flyer.

APPROACH: Use a similar layout to the Fall 2010 newslet-ter, and stick with the same design elements as the previous flyer I created to help build brand recognition.

SOLUTION: A Newsletter in the same layout as the previ-ous newsletter but designed with the same elements as the events flyer, thus attaining once again the goal to help build brand recognition.


VISTAS FALL 2010

427 S. Garden StreetVisalia, CA 93277RETURN SERVICE REQUESTED

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Kaweah Oaks PreserveHours of Operation: Daily, one hour after sunrise to one hour before sunset. Visitor Amenities: Four loop trails, interpretive signage, trail guide, picnic area, restrooms, parking area. Location: 7 miles east of VisaliaEntrance Fee/Donation: None, but your donations help SRT maintain the Preserve.

Blue Oak RanchHours of Operation: Second Saturday of the month, March through June, 9 a.m. - 4 p.m. Visitor Amenities: None Location: 5 miles north of SpringvilleEntrance Fee/Donation: $10 per adult, $5 per child age 6-17, or $25 per family. Children 5 and under free.

Dry Creek PreserveStay posted for details on public access plans and visitor amenities in 2011.


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VISTASVolume 11, Issue 1, Fall 2010

Sequoia Riverlands Trust427 South Garden StreetVisalia, CA 93277tel: 559.738.0211fax: 559.622.9477email: [email protected] id #77-0347417

Board of DirectorsR. Scott Spear, PresidentJulie Allen, SecretaryBarbara Kidd, TreasurerJill CherneffGreg CollinsJohn ColbertKarol Aure FlynnRob HansenDave HatchCindy MyersBrian NewtonKen Richardson

AdvisorsGordon BergtholdMike ChrismanCharley ClouseRussell F. HurleyJim C. JohnsonDennis R. KellerPhilip B. LairdJane T. OlsonAmy PackWilliam C. Tweed

StaffSopac McCarthy Mulholland Executive DirectorLaura Childers Education DirectorHilary Dustin Conservation DirectorAndrew GlazierStewardship TechnicianElizabeth Kraft Conservation Project ManagerFrances Tweed Executive AssistantNiki Woodard Communications Director

Insert Title Here(continued from front page)











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ILLUSTRATIONSCHALLENGE: Create illustrations of animals and plants that can be colored in for the Blue Oak Ranch trail guide.

APPROACH: Draw outlines of plants and animals in Illus-trator that are black and white so that they can be colored in.

SOLUTION: The first few illustrations were created in black and white in Illustrator for the Blue Oak Ranch trail guide. We also made a children’s coloring book with the same il-lustrations.

LupineLupins can be blue, purple, violet, red, pink, yellow or white.

Rattle SnakeThe rattle is actually modi�ed scales of the tail.

Golden PoppyThe Golden Poppy is the California State Flower.

WEEK TWO

I learned to use Google Analytics to find out when people are accessing the SRT website so that I could create a weekly schedule of when to update things. I updated the sponsorship program. I had to make a business card for a new staff mem-ber. I started notes for a guidebook with all the passwords and how to use programs, so that I can be familiar with them as well as prepare whoever comes in after me. I redesigned a pamphlet for one of the nature preserves as well as created some new signage. I wrote my first blog posting and updated facebook daily.

SPONSORSHIP BROCHURE

CHALLENGE: Redesign the current sponsorship brochure so that it has the same look as the previous materials.

APPROACH: Use the same design elements from previous pieces to help match the others.

SOLUTION: I made a new brochure with the same infor-mation but with a cleaner look, that also matches the other materials.


SPONSORSHIP OPPORTUNITIES

Sequoia Riverlands Trust (SRT) is a regional, Central California, non-profit land trust dedicated to conserving the natural and agricultural legacy of the southern Sierra Nevada and San Joaquin Valley.

Our mission to protect working landscapes, wildlife habitat, and scenic opened spaces, while ensuring that economic growth in our communities remains vibrant and sustainable.

We own and manage six nature preserves, including Kaweah Oaks Preserve, Dry Creek Preserve, and Homer Ranch Preserve. Sequoia Riverlands Trust contributes to life in the Valley through land conservation, an active farmland protection program, monthly walks, and a variety of annual events. Our outdoor education program connects over 1,000 kids per year to their communities through field trips, in class presentations, teacher trainings, and service learning projects.

At Sequoia Riverlands Trust, we realize that with your support, we can reach further. With our current network, we reach 600 followers on Facebook, over 300 SRT members, 400 website visits every month, and over 3,000 e-newsletter subscribers, and an average of 50 first hand touches every month from people that join us on our educational walks, in volunteer projects or just to stop in and say “hi.” And those numbers are growing.

With this extended reach, our goal is to recognize your support in a way that illustrates how important your contribution is to us. Your logo and website will appear on our sponsorship page, and we will acknowledge your contribution to the organization in press releases, newsletters, and other media pieces associated with the project you choose to support.

With your help, in the upcoming year we hope to promote a sense of pride and community in the Central Valley by offering more opportunity to access opened space, promoting our local agriculture, and educating the next generation.

SponsorshipYour support is essential in our mission to bring high quality services and programs to the Central Valley.

Unrestricted DonationsUnrestricted donations are our favorite type of gift. Sequoia Riverlands Trust has program goals, preserves to run, and organizational funding to raise every year. Our funding shifts throughout the year based on donations, grants, and other financial variables. Whether we are short on funding for Dry Creek’s caretaker’s quarters, or in need of binders for a fundraising presentation, by sponsoring Sequoia Riverlands Trust with unrestricted funds, you give us the gift of flexibility!

Name a Trail CampaignWith the opening of three new preserves for public use, we have a unique opportunity for sponsors and supporters to be involved in naming various trails, water systems, and landmarks on the preserves. Your organization’s logo will be displayed on the trail sign.

Buy a Bus CampaignYour tax deductible donation of $1,200 sends a classroom of up to 30 students and two instructors (one teacher and on support staff member) to Kaweah Oaks Preserve for a hands-on educational experience led by Sequoia Riverlands Trust’s Education Director. The field trip will be a curriculum based experience, highlighting various species found on the preserve, habitat, life cycles, and more.

Adopt an OakThis is your chance to adopt an oak to call your own. Oak adoption will include a trip to one of the preserves to choose your oak tree, and metal plaque on the designated tree to illustrate your sponsorship.

Volunteer Day SponsorshipBy sponsoring a volunteer day at the preserve, you help cover the costs of organizing the activity, recruiting the volunteers, equipment use or rental, expert assistance or advice, and other items that go into Sequoia Riverlands Trust’s volunteer days.

Monthly Walk SponsorshipWhen you sponsor a monthly walk through Sequoia Riverlands Trust, you are giving community members the opportunity to learn about the treasures in the landscape that surround them. There is something for everyone, as walks hosted on one of our preserves, range in topic from photography workshops, to educational presentations that end in identifying various species alongside trails. Your organization will receive recognition in our publicity material and at the monthly walk itself.

Event SponsorshipSRT events are a wonderful opportunity for community support. With your tax deductible event sponsorship, you or your organization will receive recognition in press releases and other promotional materials leading up to, during and following the event.

BLING SponsorshipIn an effort to boost membership, SRT will be having tote bags, seed packets, and other giveaways available for sponsorship. This is a great way to get your name directly in front of our members, and for us to add yet another incentive to SRT membership.

Starting at $1,000

Starting at $1,200

Starting at $500

Starting at $500

Starting at $300

Starting at $100

Starting at $100

www.sequoiariverlands.org • [email protected] • 559.555.5555

K.O.P. FLYER

CHALLENGE: Redesign the Kaweah Oaks Preserve flyer so that it is current with the new look.

APPROACH: Use the same information while incorporat-ing the new design elements.

SOLUTION: I created a flyer that now has the same design elements as previous materials. It also has a newly designed map that utilizes map symbols.

Kaweah Oaks PreserveThis 324-acre preserve protects one of the last remain-ing valley oak riparian forests in the San Joaquin Valley. When visiting this remnant landscape, one can imag-ine how this area looked before it was settled by Euro-peans over 150 years ago. More than 300 p1lant and animal species call the preserve home, including gray fox, great horned owl, Nuttall’s woodpecker, sycamores and valley oaks. In 1983, local concerned citizens who realized the bio-logical value of this beautiful land convinced The Na-ture Conservancy to help purchase it for protection. Fourteen years later, The Conservancy transferred the title for the preserve to the local conservation organiza-tion, now called Sequoia Riverlands Trust.

When to visitOpen to the public year round, from sunrise to sunset.

What is availableAmenities include parking, picnic tables, trails and restrooms. Educational signs will be installed during 2007. Guided tours are offered; check the calendar at www.sequoiariverlands.org for scheduled tours or call 559.738.0211 to arrange a private tour.

What to doThe preserve is used for research, livestock grazing, edu-cation and public enjoyment. There are four, easy trails, each less than one mile in length. Guild booklets pro-vide additional information about the preserve.









What you should knowSince the intent of preserves is to protect the area for the plants and animals that live there and for future genera-tions, Sequoia Riverlands Trust prohibits the following: horses, dogs, firearms, audible music equipment, bi-cycles, fireworks, fishing, hunting, fires and collecting plants, animals, or wood.

What to rememberWhen visiting, bring drinking water and sun protec-tion, wear comfortable shoes and watch for natural haz-ards, including ticks. Please tread lightly.

How to get thereLocated on Road 182, approximately seven miles east of downtown Visalia via Highway 198. Drive north on Road 182 one-half mile. The parking lot is on the west side of the road. Walk past the gate to enter.

www.sequoiariverlands.org559.738.0211

Bakersfield

Los Angeles

Rd

182

Sequoia National Park

Kaweah Oaks

Preserve

N

Visalia

Hwy 198

Map not to scale

99

5





Bakersfield

Los Angeles

Rd

182


Kaweah Oaks

Preserve

N

Visalia

Hwy 198

Map not to scale

99

5





Bakersfield

Los Angeles

Rd

182


Kaweah Oaks

Preserve

N

Visalia

Hwy 198

Map not to scale

99

5

BE ADVISED:DO NOT

leave valuable items in your car.

Sequoia Riverlands Trust is not responsible for any personal property that is damaged or stolen on the premises.

www.sequoiariverlands.org 559.738.0211

Thank you!

Preserve Closes at7:00 p.m.


Thank you!

NO DOGS


Thank you!

Preserve/Trail GuidesFor self-guided tours of our 4 nature trails

Suggested Donation $3Your donations help us maintain this preserve

as well as our 5 other nature preserves


Thank you!

K.O.P. SIGNAGE

CHALLENGE: Redesign the current signs posted out on the Kaweah Oaks Preserve.

APPROACH: Try to incorporate as many design elements from previous materials created and add more information so that they are helpful to visitors.

SOLUTION: The signs have the same type treatment as other printed materials to help maintain the goal of brand recognition. More information about the organization was added so that people know whom to contact.

K.O.P. SIGNAGE

CHALLENGE: Redesign the holiday card that gets sent out in December.

APPROACH: Use similar type treatment as other materials but include some type of holiday graphics.

SOLUTION: A holiday card that incorporates the colors of the organization, along with consistent type treatment. The graphic elements are simple enough to suggest the holidays with out overpowering the information given.

Please join the Sequoia Riverlands Trust staff and board of directors for holiday goodies

and wine at our annual

Holiday Open House

Tuesday, December 114:30 - 7:30 p.m.

427 South Garden Street, Visalia



Holiday Open House





Holiday Open House





Holiday Open House



WEEK THREE

I used Google Analytics and found out traffic to the website and blog had increased. I created security sig-nage for one of the preserves in hopes of reducing vandalism. I also interviewed each of the interns for a blog posting and an article for the e-newsletter. I put together an event announcement that I put on the webpage and the e-newsletter. I finalized the e-newsletter, writing all the articles and gathering images. I updated facebook daily. I also started an interactive website that will utilize QR codes. I went out to the preserve to observe the wildlife and plants that were along the trail so that I knew what to include.

K.O.P. SIGNAGE

CHALLENGE: Create security signs to put up at the Kaweah Oaks Preserve in hopes to help prevent the large amount of vandalism taking place.

APPROACH: Research the different security signs and make new ones that look identical.

SOLUTION: Three different security signs each with a sil-houette similar to the fake camera that will be set up at the preserve.

WARNING

PREMISES PROTECTED BY 24 HOUR

VIDEO SURVEILLANCE

WARNING

THIS AREA UNDER 24 HOUR LIVE/RECORDEDVIDEO SURVEILLANCE

SECURITY NOTICE

THESE PREMISES ARE PROTECTED BY

VIDEO SURVEILLANCE

Special thanks to

at Kaweah Oaks Preserve

Sequoia Riverlands Trust appreciates your generosity in supporting the continued growth of

the valley oak riparian woodland at Kaweah Oaks Preserve, in perpetuity. Thank you!

for adopting a great Valley Oak

Shelly Mccaw’S claSS of 2009/2010 firSt GraderS

ADOPT-AN-OAK CERTIFICATECHALLENGE: Redesign the old adopt-an-oak certificate so that it is up-to-date with the new design elements.

APPROACH: To try and keep most of the same elements, but incorporate the new type treatment.

SOLUTION: A new certificate with a more “zoomed-in” image of an oak tree. The layout is also more centered so that it is similar to the style of most certificates.

Special thanks to

Shelly Mccaw’S claSS of 2009/2010 firSt GraderS

for adopting a great Valley Oak at Kaweah Oaks Preserve

Sequoia Riverlands Trust appreciates your generosity in supporting the continued growth of the valley oak riparian woodland at Kaweah Oaks Preserve, in perpetuity.

Thank you!

SYCAMORE TRAIL INTERACTIVE QR CODE SITE

CHALLENGE: To create an interactive site in which visi-tors scan in QR codes with their smart phones as they walk along the Sycamore Trail at the Kaweah Oaks Preserve.

APPROACH: Create an educational site that will tell visi-tors about the environment and wildlife at each post along the Sycamore Trail.

SOLUTION: This is an on-going project but so far I have created a character “Oakley” who will act as a sort of tour guide on the site. I plan to create another portion of the site where they can log on at home and continue playing with the site. This way they will have a unique experience on the preserve but they can continue to utilize our activities from home, hopefully leading parents to want to know more about SRT and become involved and support us as well.

The Water Conservation Pledge

I pledge to conserve water and to Use water wisely. I pledge to take shorter showers, to use a broom to sweep sidewalks,

to use less water in the bathtub, to turn off the hose while washing a car, and to use water carefully in the garden. I pledge

to remind my parents to use water wisely if they are wasting it. When I become an adult, I pledge to continue my

water-saving habits because I know that water is life and California does not have enough water to waste.

Signed

OA KLEY APPRO

VE

S!

E-NEWSLETTER

CHALLENGE: Put together an E-newsletter which is sent out each month to subscribers. Come up with all the content, the layout and the design. APPROACH: See what has been going on and what is com-ing up so that I can find out what to highlight. Also, try to keep the same color scheme and work with the template pro-vided.

SOLUTION: An E-newsletter with articles highlighting important events and people at Sequoia Riverlands Trust. The same color scheme to help with brand recognition.

WEEK FOUR

I had to design a briefing for an important client so that we could receive a grant. I also had to prepare it for the board meeting later on in the week. Using Google Analyt-ics I found an increase in traffic to our website and blog. A lot of time was spent on making the educational brochure for our education programs that are offered. I sent out the e-newsletter, and had an interview with a staff mem-ber for an article for the newsletter. I updated facebook daily. I created an article for the blog. I also checked google analytics to find the blog had received more traffic than it has in the past 2 months. An increase of memberships came in from the following week as well, which could be due to my daily facebook updates.

BRIEFING FLYERCHALLENGE: Design a briefing a flyer that can be handed to a client that provides information about the SRT organiza-tion. Reduce the flyer go from 4 pages to 2. APPROACH: Reduce the amount of photographs on the flyer to help eliminate 2 pages and utilize the design elements from previous works.

SOLUTION: A 2-page flyer utilizing similar design ele-ments but changed so that full bleeds aren’t necessary and this way they can be quickly printed on any printer.


Established in 2001 via merger of three land trusts

Now operating in five counties — Tulare, Kern, Fresno, Kings, San Luis Obispo

Over 11,100 acres conserved to date — vernal pools, alkali scrub, alkali meadow, grassland, Valley oak woodland, sycamore alluvial woodland, blue oak woodland, riparian and seasonal wetland habitats, and associated special status species

• 4,069 acres in 6 fee-title preserves • 3,423 acres in 20 conservation easements • 3,610 acres conserved in partnership with BLM, USFWS, EPA to consolidate in-holdings (Carrizo Plain National Monument & Pixley National Wildlife Refuge) or to mitigate for habitat impacts

Intensive restoration and monitoring projects —

Above (left): Striped adobe lily (CA Threatened) at Lewis Hill Preserve. Above (middle): Carrizo Plain National Monument Above (right): Baseline map - Walker Conservation Easement.

James K. Herbert Preserve — 725-acre vernal pool - Valley grassland preserve; restored wetlands; studied vernal pool impacts of rotational grazing-prescribed fire resulting in master’s thesis; bird species doubled since start of restoration (now at 150)

Right: Monitoring map - James K. Herbert Wetland Prairie Preserve

Mitigation services provided for development impacts to vernal pool, Valley elderberry longhorn beetle, and riparian habitats as well as farmland. Services have included conservation easement acquisition (with endowments held by SRT), habitat restoration, site management and monitoring. Proven track record managing grants, mitigation funds and endowments —

$15,000,000 in grants (federal, state, private) and mitigation funds for successfully completed land conserva-tion and restoration projects, with several projects in the $1,000,000 to $3,400,000 range

$550,000 endowment held for long-term conservation easement stewardship (additions made with each new Conservation Easement)

Expertise and resources leveraged through regional collaborations —

Dry Creek Preserve — 152-acre gravel mine reclamation (1st in Tulare County); restored floodplain function; revegetated with natives; four years of intensive resource monitoring (birds, veg composition, flood plain morphology, groundwater)

Kaweah Oaks Preserve — prescribed fire, rotational grazing, native plantings, invasive weed control; baseline data gathered (veg, birds, mam-mals) and long-term monitoring protocols established in comprehensive management plan

Homer Ranch and Blue Oak Ranch — 2.5 miles of riparian fencing; native plantings, invasive weed control, upland water developments and division fencing to improve grazing management

Majority of native plant stock for restoration projects is locally collected and propagated in SRT’s native plant nursery.

Above: Dry Creek floodplain and sycamore alluvial woodland at SRT -reclaimed gravel mine site (Tulare County) Below: Valley elderberry longhorn beetle at Porterville mitigation site - April, 2011

Southern Sierra Partnership (SSP) – with TNC of California, Audubon California, Conservation Biology Institute, Sierra Business Council

California Council of Land Trusts – SRT President is on the Board

Stewardship Council – SRT Executive Director leads the Lands Committee

Tejon Ranch Conservancy – SRT Executive Director is on the Board

Southern Sierra Conservation Cooperative – with federal land management agencies, SSP members and Sierra Nevada Conservancy

Left: Regional Conservation Design from Southern Sierra Partnership “Framework for Cooperative Conservation”

Sequoia Riverlands Trust’s Education ProgramActivities for 1st – 12th Graders

Dry Creek Preserve Field Trips

Category: Field TripAge Group: Elementary, grades 1 – 6Size Limit: 60 studentsFocus: Water, Geology, Native Plants, Rivers Duration: 2.5 – 3 hours

Dry Creek is a sycamore woodland sandwiched by gi-gantic foothills just below the Terminus Dam. You will go on a nature hike and do water and geology activities. Dry Creek is about 20 – 30 minutes east of Visalia. There is a charge for field trips; inquire for latest pricing.

How to Sign UpEmail SRT’s Education Director, Laura Childers, at

[email protected] or call (559) 738-0211 x103.

Photo by John Greening


Age Group: Elementary, grades 1 – 6Size Limit: 60 studentsFocus: Wildlife, Habitat, Native American HistoryDuration: 2.5 – 3 hours

Kids explore an ancient valley oak woodland during this hands-on field trip. You will go on a mile-long nature hike and see some real California wildlife—ev-erything from cottontail bunnies to red tailed hawks. Other activities include the Insect Safari, Kaweah Critters, and Scavenger Hunt. There is a charge for field trips; inquire for latest pricing.

Dry Creek Preserve

Age Group: Elementary, grades 1 – 6Size Limit: 60 studentsFocus: Water, Geology, Native Plants, Rivers Duration: 2.5 – 3 hours

Dry Creek is a sycamore woodland sandwiched by gi-gantic foothills just below the Terminus Dam. You will go on a nature hike and do water and geology activities. Dry Creek is about 20 – 30 minutes east of Visalia. There is a charge for field trips; inquire for latest pricing.

Natural Leaders Service Learning Program

Category: Service LearningAge Group: 7th – 12th grade Size Limit: 1 classroom or clubFocus: Volunteering, Environmental Health, Caring for the LandDuration: 1 classroom visit, 4 hour project

Natural Leaders teaches students about stewarding our nature preserves and caring for the land. In the past, students have done: water quality testing, planted native plants, collected and processed wild plant seeds, made nature guides, and more.

Peaks & Valleys Service Learning Institute

Category: Service LearningAge Group: 7th – 12th gradeSize Limit: 1 classroom or clubFocus: Environmental Issues in Tulare County Duration: three 4 hour projects; one multi-day project

PVSLI takes students on a service learning tour from the bottom of the valley floor to the peaks of the Sierra. Students will work with a variety of professionals who work in the fields of natural resource management, community activism, and environmental stewardship.

Teacher Trainings in Environmental Education

Category: Classroom Education Focus: In-class activities that teach kids about nature in Tulare CountySize Limit: 5 - 20 people Duration: 1 – 2 hours

Our teacher trainings are chock full of in-class activities that focus on nature and conservation. SRT regularly leads trainings for Pro Youth/HEART, other after-school programs, and the California Science Teachers Association conference. Teachers are welcome to request trainings that focus on certain topics, such as water quality testing, wildlife, or craft activities.

Category: Field Education Focus: Kaweah Oaks Preserve’s habitat and field trip program Size Limit: 5 - 20 people Duration: 2 hours

Take a tour of Kaweah Oaks Preserve to learn about our region’s valley oak woodland habitat. This is a great way to prepare for taking a field trip to Kaweah Oaks Preserve.

Photo by John Greening

EDUCATIONAL BROCHURE

CHALLENGE: Design a tri-fold brochure to help promote the education programs offered at SRT.

APPROACH: Use the same design elements to stay consis-tent with the branding of the organization as well as incorpo-rate photographs to represent nature and education.

SOLUTION: A tri-fold brochure that breaks down the pro-grams into the three different categories. Also, more infor-mation on how to get involved was added. I made the how to sign up panel a different color in the background to help put an emphasis on this subject.

Sequoia Riverlands Trust’s Education ProgramActivities for 1st – 12th Graders

How to Get Involved

VolunteerHelp us plant trees, test water quality, monitor nature preserves, teach kids, and more! Sign up for our Volunteer E-Newsletter to learn more.

Sequoia Riverlands Trust E-NewsletterSign up for the SRT e-newsletter to learn more about upcoming events and conservation news.

Attend a Monthly Walk EventWe host public walks at our six nature preserves. Past walks have included: wildflower walks, star gazing, and arts events.

DonateKeep Kaweah Oaks Preserve open with your donations! Become a member for $35 or $50.

You can donate by visiting our website or mailing a check to:

Sequoia Riverlands Trust427 South Garden Street

Visalia, CA 93277

How to Sign Up

Email SRT’s Education Director, Laura Childers, at [email protected] or call (559) 738-0211 x103 to sign up for a field trip, service learning project, or teacher training.

Learn MoreSign up for the Kaweah Oaks Chronicle, SRT’s teacher e-newsletter, to learn more about upcoming educational opportunities.

Visit www.sequoiariverlands.org to sign up for e-news, read about our nature preserves, and view our events calendar.

www.sequoiariverlands.org • (559) 738-0211

Field Trips

Kaweah Oaks Preserve Age Group: Elementary, grades 1 – 6Size Limit: 60 studentsFocus: Wildlife, Habitat, Native American HistoryDuration: 2.5 – 3 hours

Kids explore an ancient valley oak woodland during this hands-on field trip. You will go on a mile-long nature hike and see some real California wildlife— everything from cottontail bunnies to red tailed hawks. Other activities include the Insect Safari, Kaweah Critters, and Scavenger Hunt. There is a charge for field trips; inquire for the latest pricing.

Dry Creek Preserve Age Group: Elementary, grades 1 – 6Size Limit: 60 studentsFocus: Water, Geology, Native Plants, Rivers Duration: 2.5 – 3 hours

Dry Creek is a sycamore woodland sandwiched by gigantic foothills just below the Terminus Dam. You will go on a nature hike and do water and geology activities. Dry Creek is about 20 – 30 minutes east of Visalia. There is a charge for field trips; inquire for the latest pricing.

Service Learning

Natural Leaders ProgramAge Group: 7th – 12th grade Size Limit: 1 classroom or clubFocus: Volunteering, Environmental Health, Caring for the LandDuration: 1 classroom visit, 4 hour project

Natural Leaders teaches students about stewarding our nature preserves and caring for the land. In the past, students have done: water quality testing, planted native plants, collected and processed wild plant seeds, made nature guides, and more.

Peaks & Valleys Service Learning InstituteAge Group: 7th – 12th gradeSize Limit: 1 classroom or clubFocus: Environmental Issues in Tulare County Duration: three 4 hour projects; one multi-day project

PVSLI takes students on a service learning tour from the bottom of the valley floor to the peaks of the Sierra. Students will work with a variety of professionals who work in the fields of natural resource management, community activism, and environmental stewardship.

Teacher Trainings in Environmental Education

Classroom TrainingFocus: In-class activities that teach kids about nature in Tulare CountySize Limit: 5 - 20 people Duration: 1 – 2 hours

Our teacher trainings are chock full of in-class activities that focus on nature and conservation. SRT regularly leads trainings for Pro Youth/HEART, other after-school programs, and the California Science Teachers Association conference. Teachers are welcome to request trainings that focus on certain topics, such as water quality testing, wildlife, or craft activities.

Field TrainingFocus: Kaweah Oaks Preserve’s habitat and field trip program Size Limit: 5 - 20 people Duration: 2 hours

Take a tour of Kaweah Oaks Preserve to learn about our region’s valley oak woodland habitat. This is a great way to prepare for taking a field trip to Kaweah Oaks Preserve.

This week I did the usual tasks of updating face-book and writing the weekly article for the blog. I also checked Google Analytics to find out that the e-newsletter drove a lot of traffic to our web-site, and noticed that people seemed particular-ly interested in the up-coming event I promoted. I up-dated the staff about the page on the website. I continued collecting information and working on the QR code trail site. I also helped organize a large binder with yearly informa-tion so that it would be easier for people to utilize, read, and understand. Because SRT is concerned with agriculture and conservation, I have also been asked to write two letters to Senator Laird, which I have written drafts for so far. A new page for the coloring pages I’m working on was created as well.

WEEK FIVE

ABOUT SRT STAFF PAGE

CHALLENGE: Up-date the “About Staff” page on the website so that it is current.

APPROACH: Add the new employee and offer to update the information and photographs of other staff members.

SOLUTION: An updated page with more “impressive” bios of the staff members. The staff members were also edited so the newest member was added and those who are no longer a part of the organization were removed.

Acorn Woodpecker


CHALLENGE: To create an interactive site in which visi-tors can use by scanning in QR codes with their smart phones as they walk along the Sycamore Trail at the Kaweah Oaks Preserve.

APPROACH: Gather more information about which sub-jects to include on the site as well as activities to add.

SOLUTION: Still an on-going project but I have started coloring pages to add to the site. New pages have been started for the trail as well.

WEEK SIX

I continued to update facebook and the blog this week. I cre-ated a poster to help promote our event happening on Satur-day. I also tried to publicize our event more so that we could hopefully get a larger turnout for the event. I continued to work on my QR Code project. I ended up changing the look of it so that it would appear more kid friendly as well as have a more earthly feel to it. I also finalized the letters that were to be sent to Senator Laird.

STARGAZING POSTER

CHALLENGE: Create a poster than can go online or be printed out that promotes the Summer Stargazing Party at the Dry Creek Preserve.

APPROACH: Make the design represent a starry night to help convey the essence of “stargazing” and the idea of being outside and exploring the sky.

SOLUTION: A poster with a starry sky that sits above the silhouette of tall grass, to convey the idea of the preserve. The large moon on the poster helps create a focal point and grab the viewers attention.

Join us as we gather under the blanket of stars at Dry Creek Preserve! We will learn everything about the skyscape - from stars, planets and constellations to the Milky Way, nebulas and super novas. The Tulare County Astronomical Association will be there with their telescopes, and available to answer your “out of this world” questions.

Saturday, July 238:45 pm

$10 Sequoia Riverlands Trust members; $15 non-members. (Join that day and attend the program for free)

For more information visit our website www.sequoiariverlands.org or contact Laura Childers at 559.738.0211 x103



APPROACH: Redesign the current theme so that it appears more kid friendly.

SOLUTION: The site now has an earthy color scheme and the new type treatment helps create an atmosphere that is more inviting to kids. There is still much more to add to the site, but the new look is a fresh new start.

WEEK SEVEN

This week I helped promote another event we have coming up on Saturday. I wrote my first press release and got in con-tact with a reporter from the local paper who agreed to come out to our event and cover it. To help get word out about our education programs I decided to put our brochure on-line, and added links on the education pages of the website. I also started on the next e-newsletter. As usual I updated the facebook daily, but as for the blog I was able to get a guest blogger to contribute to this week’s posting. I also went out to the trail where I’m working on my project to make sure the posts are visible and to take notes on what should be covered on the interactive site.

ONLINE BROCHURE

CHALLENGE: Find a way to help spread the word about the education programs SRT offers.

APPROACH: Take the educational brochure I designed and get it online so that people can look at it.

SOLUTION: Using the site ISSUU.com I created an inter-active brochure that was uploaded to the website. It allows users to flip through the brochure just as they would if it were printed and it is easy to access and send to others.

E-NEWSLETTER

CHALLENGE: Put together an E-newsletter which is sent out each month to subscribers. Come up with all the content, the layout and the design. APPROACH: See what has been going on and what is com-ing up so that I can find out what to highlight. Also, try to keep the same color scheme and work with the template pro-vided.

SOLUTION: An E-newsletter with articles highlighting important events and people at Sequoia Riverlands Trust. The same color scheme to help with brand recognition.



APPROACH: Take notes so I can make a finalized list of what to put on the website so that I can finish it up.

SOLUTION: Photos were taken of each of the posts along the trail and of their surroundings. I took notes about what I could talk about for each stop.

Updates to the blog and to facebook were done. I helped cre-ate a photo release form, so that another company could use our photos. The e-newsletter I finished up and sent out to all our subscribers. I continued to work on my interactive site. I also designed an invitation to an important event that SRT is hosting later this month.

WEEK EIGHT

PHOTO RELEASE FORM

CHALLENGE: Edit an existing photo release form so that we could release our photos to another organization.

APPROACH: Research other forms so that we can create something that will protect our photos when they are used.

SOLUTION: A photo release form on SRT stationary to recognize the organization. The form also covers in great detail everything about the use of the photos so that they are well protected.

427 South Garden StreetVisalia, California 93277tel: 559.738.0211fax: [email protected]

USEOFPHOTOGRAPHS

ThisagreementisenteredintobetweenJohnGreeningandScottSpear,hereafternamed

Photographers,andJudyHess,ChapterLeaderoftheCentralValley,SierraProgressives,hereafter

namedCustomer.

ThePhotographersgranttotheCustomertherighttodisplaythefollowingphotographs,assecured

fromtheSequoiaRiverlandswebsite(http://sequoiariverlands.org/),ontheCentralValleySierra

Progressiveswebsitebannerandplasticchapterbanner.

Photo:_SJVRowCropSky&Sierra.jpg–ScottSpear_

Photo:_treessierras.jpg_‐JohnGreening__________

Photo:_lowcropstreessierras.jpg–JohnGreening__

Photo:______________________________________

Photo:______________________________________

TheCustomeragreestousetheseimagesforthesinglepurposeofdisplayingthemontheCentralValley

SierraProgressiveswebsiteandchapterbannertopromotetherichagriculturalvaluesandheritageof

oursouthernSanJoaquinValleycommunity.Anyotheruseofthephotosrequirespermissionfromthe

Photographer.

TheCustomeragreesthatthePhotographersretainthecopyrighttoeachphoto.

TheCustomeragreestocreditthePhotographersonthewebsiteforeachpicturedisplayed.

Signature:__________________________________________Date:___________________________

Signature:__________________________________________Date:___________________________

Signature:__________________________________________Date:___________________________



APPROACH: Create the rest of the site and start filling in all the information.

SOLUTION: Templates for each page necessary to the web-site are now in existence. The rest of the information just has to be designed and plugged in.

INVITATION

CHALLENGE: Design an invitation for an important event thanking Congressman Costa. An image in the background with the text on top.

APPROACH: Create four different designs two with the photograph incorporated and two that are a completely dif-ferent style. This allows a chance to look at other ideas they didn’t originally envision.

SOLUTION: An image of one of the preserves, with a more agricultural appearance to appeal to those invited to the event. The photograph is ghosted in the background with the information overlaid on top.

Join Us for a delightful evening to thank Congressman Costa for supporting

conservation in the Southern Sierra and San Joaquin Valley.

The Clark Center for Japanese Art & Culture15770 Tenth Avenue Hanford, CA 93230

Monday, August 29th5-7 PM

RSVP [email protected]

Thanks to the Clarks for their generosity.

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WEEK NINE

This week I did several illustrations for a visitor guide that is being created for one of the preserves. I updated facebook and the blog. I also re-did the lesson plan portion of the website adding new material. I also helped print out and put together two large documents. I designed the dividing and cover pages for the document as well. I also continued to work on the interactive QR site which is nearly finished. I also sat in on a meeting to brainstorm how to help promote our event, and also agreed to be the photographer.

ILLUSTRATIONS

CHALLENGE: Create illustrations of animals and plants that can be colored in for the Blue Oak Ranch trail guide.

APPROACH: Draw outlines of plants and animals in illus-trator that are black and white so that they can be colored in.

SOLUTION: Three different categories of outlined plants, animals, and tracks were created. They’re all in black and white so that kids can color them in.

Rattlesnake Bobcat

Meadow Lark

Western Pond Turtle

Mule Deer

Ferile Pig

American Kestrel

California Poppy

Lupine Valley OakCalifornia Sycamore

Button Willow

EDUCATION PAGE

CHALLENGE: Update the lesson plan section on the web-site. Add the new links for lesson plans and activities.

APPROACH: Update the existing page with the new infor-mation.

SOLUTION: The education page now has an updated lesson plan section. There are several new links for activities and lesson plans.

DIVIDERS & COVER PAGE

CHALLENGE: Design a cover page and dividing pages for a document being sent off to fish and game.

APPROACH: Create a standard template which I can switch out the information for each page.

SOLUTION: One cover page and twenty dividing pages all formatted in the same format. The text is all done in the same typeface as other printed material to help make a cohesive brand.

Sequoia Riverlands TrustDepartment of Fish and Game Application

for Non-Profits Requesting to Hold Fish and Game Mitigation Lands

August 11th, 2011

Attachment ARecent IRS Tax Letter

Attachment G

Board of Director’s Adopted Signed Resolution to Accept LTA Standards and Practices

Attachment U

Sample Trustee Agreement



APPROACH: Create all the different version of Oakley and all the other graphics needed for the site.

SOLUTION: Eleven different versions of Oakley in differ-ent settings. There are also several new black and white line drawings of all the other animals and plants that are talked about on the site.

I finished my interactive QR codes project. I finished the website and generated all the QR codes. I just have to wait for it to be printed by a sign company and put out on the trail now. I am currently trying to find a way to fund the printing costs and hope to have the signs printed soon. I also updated small changes to their website as well as updated the face-book and blog.

WEEK TEN



APPROACH: Create illustrations and text for the site. Gen-erate QR Codes so that site may be used by smart phones. Also make site accessible from home where kids can find more activities.

SOLUTION: An interactive site that those with smart phones can access by scanning the QR codes at each post along the Sycamore Trail out at Kaweah Oaks Preserve. The site educates them about their surroundings and gives them a link to a site to log onto at home for more activities. If they log on at home they can find a recipe, and printable coloring pages and certificates relating to their walk.

The End.

Documents

SRT Internship