Thursday, April 13, 2023

Search Engine Optimization

(SEO)

Over view

BYS.SRINIVAS

• SEO is an act of to make a website rich for Search Engines and Visitors.

• SEO simply get the Website Ranking Higher.

www.netwidedesign.net Thursday, April 13, 2023

Your customers see your Advertisement or Listing when they Search

Credit card processing

Google technology places your Advertisement (Paid Result)Natural listings ( By SEO Work )

Introduction to Search Engine Optimization

On page optimization

Off page optimization

SEO PROCESS

OVERVIEW OF STEPS IN SEO

1. Select and assign keywords2. Develop and post quality content3. Get quality inbound links using a good link

strategy4. Use your on page elements correctly5. Make your site usable for visitors6. Design and implement a comprehensive PR

plan

Tools to check popularity of keyword searches

Overture’s Keyword Selector Tool (http://inventory.overture.com)WordTracker.comTrellian’s KeywordDiscovery.comGoogle’s Keyword ToolGoogle TrendsGoogle Suggest

Thursday, April 13, 2023

SEO Basics.

Keyword Research

Keyword Popularity –According to

Google AdWords

Keyword Tool

Keyword Popularity –According to

Google AdWords

Keyword Tool

Keyword Popularity –According to

Google Trends

Keyword Popularity –According to Google Suggest

Thursday, April 13, 2023

- Competition Analysis : (Page Rank, links, paged indexed)

SEO Basics. ( Contd. )

Page RankLinks

Paged indexed

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On Page SEO

Page Structure and layout Title Tag and Meta tags

Thursday, April 13, 2023

On Page SEO ( Contd. )

Hx tags

H1 tag<h1> </h1>

H2 tag<h2> </h2>

Good content with correct keyword density

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UrlImg Alt tags

On Page SEO ( Contd. )

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Simple Sitemap -Google Xml sitemap

On Page SEO ( Contd. )

Robots.txt file

Decides which robots to allow in and which to exclude Site wide Directory-by-directory Page-by-page

Robots meta-tag

Thursday, April 13, 2023

- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.

- Below is a summary for a Website:

On Page SEO ( Contd. )

Thursday, April 13, 2023

Page Structure and Layout

Table Vs CSS (two column / three column layouts)

menu Content

Layout without table trick

Empty Cell

Content

menu

Layout with table trick

Instead of this You would get this

Coding for Table Trick<table><tr><td><!-- an empty table cell --></td><td rowspan="2">The content of the page goes here. </td></tr><tr><td>The navigation menu goes here.</td></tr></table>

INTERNAL LINKING STRUCTURE

It’s not just about inbound links; internal links matter too

Your home page’s PageRank gets distributed to your deep pages by virtue of your hierarchical internal linking structure

Links are the currency of the Web as far as search engines are concerned; spend it wisely w/in your site Site hierarchy (tree structure) Site map

Good link text and body copy

Good link text and body copy

No link text or body copy

No link text or body copy

AVOID PAGERANK DILUTION Careful about having multiple URLs serving up the

same content Multiple homes for your content Multiple domains registered and resolving to your site abccompany.com vs. www.abccompany.com https:// version of your site Session IDs or User IDs in the URL 301 redirect them all to the definitive version of the page

Removed pages 301 redirect rather than 404

AVOID PAGERANK DILUTION

Example of multiple homes for the same content: Laura Ries’ blog

OPTIMIZE PAGERANK FLOW Link gain dissipates due to

Dynamic URLs Session IDs or User IDs in the URL Superfluous flags in the URL

Link gain is typically blocked by Links based in JavaScript, Java, or Flash Overly complex URLs (e.g. 7 parameters in the

query string) Forms (including pulldown lists) Temporary (302) redirects

OPTIMIZE PAGERANK FLOW

Manage the flow using “nofollow” on unimportant links <a href=“/privacy-policy.htm” rel=“nofollow”>

Does it flow? Tools to check Poodle Predictor

(www.gritechnologies.com/tools/spider.go) Server Header Checker SEOChat’s PageRank Lookup Do a “site:” search on SEOChat’s PageRank

Search

SERVER HEADER CHECKER

HTML IMPORTANCE Alt Tags Suggestions Logo:

http://www.omicsonline.org/images/omicslogo.png

Title: OMICS Publishing Group

Links Suggestions Change the name from “Journals” to “Open

Access Journals” then provide hyper link for the same to http://www.omicsonline.org/open-access-journals-list.php

target=”_blank” - Suggestions Some of the internal links are opening in

new tabs. Don’t use the target=”_blank” tag for internal links. All the internal links should be opened within the site only (same window).

Nofollow Suggestions Note: Apply rel=”nofollow” tag for all 3rd

party links (external links)

Canonicalization Issue http://omicsonline.org http://www.omicsonline.org http://omicsonline.org/index.php http://www.omicsonline.org/index.php

SEF Suggestion http://omicsonline.org/open-access-

journals.phphttp://omicsonline.org/browse.php

Localization (Google Places, Yahoo & Bing Local Listings):

BROKEN LINKS

http://omicsonline.org/gmp&gcp2012/

404 Error pages Duplication links Robot files Sitemaps Alt Tags Title Tags H1,H2 Tags 301 redirects And many more…

PDF FILES IMPORTANCE PDF files Optimization PDF files are not optimized in the current

website

HOW TO AVOID SEO “WORST PRACTICES” Target relevant keywords Don’t stuff keywords or replicate pages Create deep, useful content Don't conceal, manipulate, or over-optimize

content Links should be relevant (no scheming!) Observe copyright/trademark law & Google’s

guidelines

SPAMMING IN ITS MANY FORMS… Hidden or small text Keyword stuffing Targeted to obviously irrelevant keywords Automated submitting, resubmitting, deep

submitting Competitor names in meta tags Duplicate pages with minimal or no changes Spamglish Machine generated content

SPAMMING IN ITS MANY FORMS…

Pagejacking Doorway pages Cloaking Submitting to FFA (“Free For All”) sites & link

farms Buying up expired domains with high

PageRanks Scraping Splogging (spam blogging)

NOT SPAM, BUT BAD FOR RANKINGS Splash pages, content-less home page, Flash

intros Title tags the same across the site Error pages in the search results (eg “Session

expired”) "Click here" links Superfluous text like “Welcome to” at

beginning of titles Spreading site across multiple domains

(usually for load balancing) Content too many levels deep

Thursday, April 13, 2023

Off page Optimization

- Directory submission : A few important paid and free directories

Yellow Pages Submission

Local Directory submission

Thursday, April 13, 2023

Off page Optimization ( Contd. )

- Link popularity development

AWebsite

One Way Links : A site links to B site but there is no link from B to A

BWebsite

Two Way Links : A site links to B site and B site links back to A site

AWebsite

BWebsite

Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)

AWebsite

BWebsite

C

Main Website

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- Article submission

- Links from online Press Releases and Blogs, RSS Feeds

Off page Optimization ( Contd. )

Thursday, April 13, 2023

Social Search Optimization

- Useful Blogs

- Articles and whitepapers

- Viral Videos

- Customer reviews

- Free Tools

Thursday, April 13, 2023

Most common SEO mistakes

- Temporary redirect on home page

Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp

In such a case, it is quite difficult to promote www.remit2india.com.

Thursday, April 13, 2023

Most common SEO mistakes ( Contd. )

- Flash only website

- Click to enter website

- Ad hoc addition and deletion of pages

- Targetting one word or too generic keywords

- Unusual file extensions

.ift

Replace “?” with “/” and “=” with “-“ and “&” with “_” .

http://www.lampusa.com/index.asp/pageAction-VIEWPROD_ProdID-20785_HS-1

- Too many dynamic variables in website url