Embed Size (px)
Citation preview
SPT 1500 Accomplishments
• Over 120,000 units sold since July 1998
• Market Influences:– Introduced Palm OS to Vertical Market– Brought Symbol to the brink of the
consumer market with Home Shopping applications
– Established Symbol in the enterprise/light vertical markets with a low cost, easy to use product
The Symbol SPT 1550
Go further with the SPT 1550
• Emerges from the success of the SPT 1500
• Enhances and updates Palm OS technology– Faster processor– More memory – Better display with improved
backlight
• Invites the crossover to the consumer market through E-commerce, home shopping initiatives
• Offers greater versatility through newer technology in common markets such as Healthcare, Education, Retail, Market Research, etc.
Product Strategy• SPT 1500 form factor.
• Offer a faster processor and more RAM/ROM for same price.
• Maintain 100% compatibility with Palm III/ Palm VII/ SPT 1500 applications and development tool sets.
• Utilize existing accessories for SPT 1500, Palm III and Palm VII handhelds.
• Provide customers with latest technology in a cost efficient device.
SPT1550 Features
• Dragonball VZ ProcessorDragonball VZ Processor• Integrated 1D scanningIntegrated 1D scanning• Batch communicationBatch communication• 8MB RAM, 4MB or 8MB ROM8MB RAM, 4MB or 8MB ROM• 160X160 grayscale LCD160X160 grayscale LCD• Non-Inverting BacklightNon-Inverting Backlight• 100% Palm OS compatible100% Palm OS compatible• Easy access to applicationsEasy access to applications• Infrared communicationsInfrared communications• Graffiti text inputGraffiti text input• 2 AAA Alkaline cells or Symbol 2 AAA Alkaline cells or Symbol
Rechargeable NiMH Battery KitRechargeable NiMH Battery Kit.
SPT 1500 vs. SPT 1550
• DragonBall Processor– 16 MHz
• Base Configuration:– 2RAM/2ROM
• Maximum Config:– 4RAM/4ROM
• Improved Display (1999)
• DragonBall VZ Processor– 33MHz
• Base Configuration:– 8RAM/4ROM
• Maximum Config:– 8RAM/8ROM
• Enhanced Display
• Improved Backlight
Why Blue?
• The SPT 1550, like the markets it penetrates, is unique to Symbol
– Traditional gray represents Symbol’s traditional vertical and industrial markets
– Blue color represents the more consumer and enterprise type markets the SPT 1550 makes available to Symbol
– Blue color also makes differentiating the SPT 1550 from the SPT 1500 easy
Accessories
• Single slot serial, modem, serial/charging, modem/charging cradles
• Four slot serial and Ethernet cradles
• Various carry cases for belt or pocket that add durability
• Palm III/ Palm VII Snap-On accessories
Competitive Analysis
Palm IIIxe
• List: $229
• 8 RAM/2ROM
• Base Palm Product
• EZ Processor
• Non-scanning
Visor Platinum/CSM-150
• List: $458
• 8RAM/2ROM
• Expansion Slot
• VZ Processor
• 2 Piece Scan Solution
• No dedicated triggers
SPT 1550
•List: $535 or $685
•8 RAM/ 4 or 8 ROM
•Integrated Scanner
•VZ Processor
•100% Palm Compatible
Applications and Markets• Applications Requiring:
– Pocket size form factor– Low cost– Not Scan Intensive– Batch communications
• Markets Include:– Route Accounting– E-commerce– Retail– Asset Management– Healthcare– Sales Force Automation– Education
E-commerce
Current System:Current System: Web Input: Customers who subscribe to online retailers visit retailer’s website and manually select what products they want
Solution:Solution: Customers use the SPT 1550 to scan UPCs on products as they are consumed. SPT 1550 stores UPCs in RAM memory, at week’s end the consumer HotSync’s the SPT 1550, which dials the retailer’s website, placing order automatically.
Benefit:Benefit: Online retailers provide consumers with an easier, more efficient way to shop online.
HealthcareCurrent system:Current system: Doctor carries a clipboard while completing rounds caring for patients. Manually logs information about medication administered and patient status.
Solution:Solution: PC in clinic retrieves patient information from mainframe. Synchronize SPT 1550 to host PC to download schedules, patient history and medications given.Benefit:Benefit: More efficient, accurate and easy-to-use system for doctors to better care for their patients.
Current System:Current System: Educators manually take attendance using a paper system generated in the attendance office
Solution:Solution: Attendance office posts student database online or in a network database application. Teachers and other faculty members download absentee lists onto SPT 1550s, and utilize SPT 1550s to automate additional responsibilities such as grading and grade posting to school websites. Students and parents can obtain real time student progress, obtain homework and test grades and verify attendance online.
Benefits:Benefits: Allows teachers to automate job functions, freeing more time to enhance curriculum, provide students and parents with real time status reports on student progress.
Education
Go Further…• The SPT 1550 allows Symbol’s customers to:
– Collect and manage more data than before– Process information faster– Store more in ROM memory– Utilize existing accessories and software– Maintain low cost of ownership– Enter new markets and applications
Configurations:
• SPT1550-ZRG80400 List: $535– 8Mb RAM/ 4Mb ROM
• SPT 1550-ZRG80800 List: $685– 8Mb RAM/ 8Mb ROM
