SPS Webinar series: Driving business transformation ... SPS Webinar series: Driving business transformation
SPS Webinar series: Driving business transformation ... SPS Webinar series: Driving business transformation

SPS Webinar series: Driving business transformation ... SPS Webinar series: Driving business transformation

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  • SPS Webinar series: Driving business transformation through brand strategy

    14 February 2013, 16.00 to 17.00 GMT - by audio and video conference

    About the SPS Strategic Webinar series

    In 2013, SPS started a new service exclusively reserved to its members, providing

    insight and practical recommendations to help them be more effective in their role as

    strategic managers. The recording of the first SPS seminar, on Open Innovation, is

    available on the SPS website: http://www.sps.org.uk/sps-learning/. Future topics will be

    chosen for their broad application and appeal to the membership of SPS. Future

    sessions are planned to address strategy and organization design, strategic decision-

    making, and strategy implementation in emerging markets.

    Driving business transformation through brand strategy

    Many managers recognised the difficult issue of deploying strategic plans effectively.

    There is a brilliant transformation plan, but how to best embed strategic change in the

    organisation, bringing customers, employees and partners on the journey? Brand

    strategy is a key component of corporate strategy and one of the most powerful ways to

    articulate simply what the organisation stands for, today and tomorrow. Our speakers will

    share their experience of using brand strategy as a strategic deployment tool.

    We look forward to welcoming you to this webinar on 14 February 2013 at 16.00 GMT.

    Agenda

    1. Opening remarks, Vincent Rousselet, Interim CEO, SPS 5 mins

    2. Defining your brand, Kate Manasian, Director, Manasianandco - 20 mins

    3. Engaging your organisation to deliver the brand, Bev Burgess, Director, The

    Capsicum Group - 20 mins

    4. Q&A session with participants, moderated by Vincent Rousselet, 15 minutes

  • About our speakers:

    Kate Manasian, MA

    Kate Manasian is an American who has worked for over 25 years as a strategic brand

    consultant. She was a director and owner of Wolff Olins, one of the worlds leading

    branding agencies. She launched Wolff Olins US business in 1997. In 2009, Kate

    formed her own company, Manasianandco, where she continues to work with clients at

    board level advising on strategic brand issues.

    In her years of practice, Kate has

    worked across industries and has led

    numerous global branding

    programmes for clients such as BP,

    Shell, Mitsubishi, BT, Unicef, World

    Vision and PwC. She has worked in

    the US, Asia and Europe. Her work

    primarily involves helping boards and

    senior managers establish and

    communicate competitive positionings. Her approach is based on the belief that at the

    heart of complicated businesses are simple truths.

    Bev Burgess, MBA, BSc (Hons), FCIM

    Bev Burgess is a director of The Capsicum Group, which helps companies to accelerate

    their organic growth.

    She has spent the past twenty years running and

    marketing B2B service companies, from small start-ups

    through to leading international businesses, and

    including senior roles at British Gas, the Seiko Epson

    Corporation and Fujitsu. She built the European

    operations of the US-based IT Service Marketing

    Association, consulting with and training members such

    as Accenture, BT, Hewlett-Packard, IBM and Xerox.

    Bev has helped organisations such as BDO LLP, Bupa, Fujitsu and Grant Thornton to

    design and deliver programmes that deliver both their employer and customer brand

    propositions.