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1 SPRING | SUMMER 2015 MERCHANDISING GUIDE

Spring 2015 Merch Guide - Spreads

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SPRING | SUMMER 2015 MERCHANDISING GUIDE

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COASTAL LIVING Spr ing / Summer 2015 Collect ion The Spring 2015 collection explores the surf cultures of three richly diverse coasts on the Pacific Ocean:

Japan, Baja California, and Peru - capturing design details intrinsic to each region.

The first delivery of the collection debuts with strongly influenced motifs of traditional Japanese

culture including; The Great Wave, legendary Samurai surfers, koi fish, shibori pattern dyeing,

alphabet characters and indigenous floral prints.

The second delivery of the collection travels to the Baja California coast and embraces elements

of vibrantly colored Aztec skull art, Mexican mosaics, broad watercolor strokes, vivid surfboards

and vintage Woodie trucks.

The collection’s third delivery journeys to the coast of Peru and draws from historical Inca textile designs

with strong geometric patterns juxtaposed against bright tropical kaleidoscope prints.

Overall, the Spring 2015 Collection is characteristically rich with cultural identifiers of

distinct Pacific Ocean coastal destinations combining uncompromising prints and

patterns.

The color palette, balanced in neutral tones, ranges from hues of blues, reds, purples, greens,

oranges, and yellows. There are unexpected mixes of conversational embellishments paired with

fabrics, paisleys, checks, and stripes of high quality and varied degrees. The unusual balance of

technology and artisanal craftsmanship lends a particularly expressive and sophisticated tone.

The surf-rich coastline motifs are woven throughout the spring 2015 collection telling a

cohesive story about going to the unexpected places and building unmistakable memories.

Robert

SPRING | SUMMER 2015

Merchandising Guide

Primavera Verano 2015Guía merchandising

2015 年春夏マーチャンダイジングガイドブック

Printemps Eté 2015Guide de marchandisage

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contents• Delivery One• Delivery Two• Delivery Three• Denim l Basics l Swim • Dress Shirts • Accessories • Fit Guide• How-To Fold

contactsMichael G. Walker • Director of Wholesale Visual, Merchandising & Events [email protected]

Stephanie Hess • Southeast Visual Merchandising Manager [email protected]

Sara Brown • West Coast Visual Merchandiser [email protected]

Emily Epstein • Northeast Visual Merchandiser [email protected]

Ryann Spencer • Wholesale Events [email protected]

www.robertgraham.us

DELIVERY ONE

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1st Delivery debuts with strongly influenced motifs of Traditional Japanese culture including :

o The Great Wave

o Legendary Samurai

o Surfers

o Koi Fish

o Shibori Pattern Dying

o Alphabet Characters

o Indigenous Floral Prints

The color palette is comprised of bold blues and indigo, vibrant sea greens, and pops of coral

that reflect the natural beauty of the Japanese coastline. The cultural influences are reflected

in many details throughout this delivery. Silk jacquard applique inspired by Japanese Bamboo

shoot ink drawings, laser cut shell & glass buttons, silk brocade trims, and cherry blossom inspired

embroidery details are all reminiscent of the coastal lifestyle.

SHIRT: Sonoma XS151020

JACKET: San Benito RS155006

DENIM: Wains RS153110

SHIRT: Lake Wanaka RS151223

DENIM: Jeano 3 - Stone RR143201

SHIRT: Picnic RS151000

DENIM: Limestone RS153111

STYLING TIP: Create a layered look with a sport coat and woven to suggest options for the customer

STYLING TIP: Adding a backpack to this mannequin creates a weekend lifestyle effect for a more casual look.

STYLING TIP: Adding a hat to the look is a good way to display Robert Graham accessories

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The F9 rolling rack can also be used

to display a face-out look instead of

side hanging the product depending

on how much space and merchandise

is displayed.

Choose one style on the rack like a solid or

tonal woven with an interesting contrast

to highlight the inner details by folding the

cuff half way.

Some wovens can be folded to highlight the intricate design details and

quality construction that goes into every Robert Graham shirt, like this Limited

Edition, Admirality. This design depicts the japanese cultural theme with a

liberty conversational and floral print. Ikabana inspired embroidery on the

front sides and unique inset of mixed patterns, and a silk brocade inner detail

contrasting the neckband and cuffs

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The weldhouse car hood table is a fixture unique to the Robert Graham

shop concept. The lower nesting tables are great for displaying

accessories or back stock of denim.

Shibori is a Japanese dyeing techn ique using indigo that typically involves folding, twisting or bunching cloth,

binding it,then dyeing it in indigo.

Create dimension by adding in different categories when side

hanging merchandise on the F9 rolling rack. Start with a sport coat

or outerwear jacket, followed by a long sleeve woven, denim, short

sleeve wovens, knits and denim, Avoid hanging more than 3 wovens

or knits consecutively per style.

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The Japanese recogn ized koi fish not just for their beauty, but for their ability to transform the observer into other worldy states of perception. These altered states of perception ultimately lead to the attraction of high energy and this man ifests in the form of prosperity of all kinds in our lives

Citadel RS152004Multi color geometric embroidery panel front with sushi print body

Honolulu RS152006Engineered tropical ombred floral print with over embroidery

Ensenada RS152053 Polynesian themed abstract floral print

Ensure all folds are neat and the buttons

are lined up down the center of the stack

The trunks are a unique fixture integral to the Robert Graham shop concept. Merchandising

product in the trunks is a great way to keep a clean presentation. It allows a variety of product

categories to be displayed by way of different hanging or folding techniques.

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The Roatan knit is offered in multiple colorways and can be stacked to

highlight the contrast tipping on the collar and placket. Limit folded

stacks to no more than three or four units.

DELIVERY TWO

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2nd Delivery Travels to the Baja California Coast and embraces elements of :

o Vibrant colored Aztec Skull Art

o Mexican Mosaics

o Broad Watercolor Strokes

o Vivid Surfboards

o Vintage Woody Trucks

This delivery is anchored by the abstract geometric and camouflage inspired prints. The tonal

palette is infused with darker blues, navy and cognac. Digital printed linens inspired by ancient

cave paintings discovered throughout the peninsula, combined with burnt wooden and hand

painted shell buttons. Psychadelic techno digitals prints convey a vintage feel that reflects the

time and culture of Baja California. Coastal culture, fine art, and organic aesthetics merge.

SHIRT: Wave RunnerRS152036

JACKET: Nipimo RS155103

SHORTS: Hiker - Ash RS154202

SHIRT: Equador XS152014

PANTS: Monroe RF143115

SHIRT: LaJolla RS152037

SHORTS: Hiker - Navy RS154202

STYLING TIP: Leave jacket open to show details of the shirt underneath.

STYLING TIP: Arm cuffs on short sleeve wovens can be turned up to draw attention with the inner grossgrain contrast details.

This short sleeve woven, La Jolla is a digital

floral print that moves with a vintage car print

on outside cuff and surf ready micro bus

embroidery detail.

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New items or limited edition wovens are perfect

for a face-out, as they are immediately visible.

Side hang a coordinating color story or theme,

it creates an attractive display with a symetrical

balance.

Another element of the Robert Graham shop

concept are the F-4 tiered shelf (right) and

2-way (below) fixtures. They are a great way

to display multiple categories. Bright printed

wovens mixed with solid knits can be folded

and an array of color options offered in the

basic replenishment program. On the 2-way,

suggested look combinations can be hung,

acompanied by a denim or pant option just

as it would be worn. This can influence the

customer’s choice and promote additional

purchases.

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Surfboards were highly prized by the

ancients and the sport became reserved

for Hawai i 's kings

Wovens should be paper folded and stacked neatly

with the buttons lined up down the center. Limit the

number of shirts in a stack to three or four units.

Woven (above): Sea of Cortez RS152027

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Hula and surfing represent the quintessential Hawai ian experIence

The Hula and surfing traditions both are deply rooted in legend anD

myth. Hula dancing was actually outlawed for oveR SIXTY years.

Incorporate knits from the basic program to use as color multipliers and promote add on sales. Solid

basic replenishment styles are also a great way to break up some of the prints and patterns. Small

leather goods, socks or eyewear are ideal to showcase in the cubbies, while the drawer can be utilized

for extra stock or colors.

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Limited Edition Wovens:

World Travelor RS151609

Bentoo Paradise RS151619

Gold Field RS151603

Sea Journey RS151613

World Travelor is a limited edition woven inspired by Art

Nouveau collage print and Aztec skull art. Abstract multi

color bib front and digital printed skull applique with

beading and embroidery on the back

Indigenous Mexican art celebrates life, with the use of skulls

and skeletons as a common motif. It honors indigenous

Mexicans ancestors and pays tribute to the Aztec gods

DELIVERY THREE

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3rd Delivery journeys to the coast of Peru and draws from :

o Historical Inca Textile designs

o Strong Geometric patterns

o Bright Tropical Kaleidoscopic prints

The color palette for the third delivery is influenced by the Inca culture, known for their

brightly colored textiles using natural dyes, as well as the strong geometric figures which

are commonly used in their textiles. Delivery three depicts these influences using abstract

geometric block patterns juxtaposed against tropical kaleidoscope prints. The color palette

shifts to brighter shades of blue, cobalt, orange and pops of yellow, preparing the floor for the

following summer delivery.

Create a cluster of mannequins to show a variety

of looks that have a cohesive color story. Ensure

all mannequin looks compliment each other and

highlight key items, focusing on current trends and

color stories.

SHIRT: Claim the WaveRS152038

SHORTS: Journeyman -Med BlueRR144000

KNIT: Cayucos RS157015

SHORTS:Hiker -Bark RS154202

STYLING TIP: When styling mannequins roll up one or both sleeves to create a more casual look

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SHIRT: Alaska RS151034

DENIM: Kennedy RS153112S

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When merchandising the 2-way fixture, sport coats can

be layered over wovens and shown with bottoms to

suggest a complete look.

The car table is a great way to maximize exposure and display

an array of product categories. Fold down merchandise to show

suggested looks and a variety of options offered. Assorted items

can be arranged by theme. The bottom portion of the nesting

table can be used to display accessories or back stock of denim.

Accessories like eyewear, headwear, and shoes can be incorporated

on top of the table to add interest and dimension.

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When merchandising product atop the

F9, accessories are an easy way to create

clusters of color options and attract the

customer for an add on sale.

Short sleeve wovens can

be folded in half with

cuffs rolled up to show

the contrast grossgrain

ribbed detail and add a

pop of color.

The Legendary Samurai were the great warriors of Feudal Japan who were respected and feared for their gracefulness in peace

and brutality in war

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A Tiki is a wooden carving in humanoid form, from polynesian culture often served to mark the boundaries of a sacred or sign ificant site.

Display the denim to highlight the inner

detail. Fold back the front placket to show the

care and construction that goes into every

Robert Graham design.

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BASICS | DENIM | SWIM

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SWIM (from left):

Sunbathe

RS154126

Bail Out

RS154124

Body Surf

RS154123

Swimwear and graphic tees

are a great way to add a pop

of color and brighten up any

display or fixture.

Hawai in tiki gods were worshipped through human

sacrifice, chants (for wealth, death or love),

prayers, surfing and lava sledding.

T-SHIRTS:

(from top)

Tsunami Tee

RS157203

Anchor

RS157214

Paint your own picture

RS157209

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Robert Graham Jeans utilizes the finest premium denim fabrics,

complimenting the casual collection wovens for the perfect

weekend lifestyle. To create a statement, fold the denim in half

and fan multiple styles on the table from lightest to darkest.

The history of surfing began with the ancient Polynesians, and later popularized in southern californ ia. Aspects of the surf culture in the 1960's include the popularity of the icon ic woodie wagon surf truck.

Rolling the sleeves on these casual

basic wovens add dimension to the

rack and also highlight the inner roll

tab button detail.

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DRESS SHIRTS

Robert Graham Dress Shirts

Points of Quality:

• Jacquard interior collar detail

• Convertible cuff

• Jacquard inside cuff detail

• Embroidered icon interior cuff detail

• Jacquard gussets at side seem hems

• Logo snap closure

• Single needle tailoring

• Removable collar stays

• 100’s X 100 100% Cotton

• Laser engraved logo buttons

• Embroidered placket icon

• Knowledge, Wisdom, Truth embroidery at hem

X-Collection Dress Shirts

Points of Quality:

• Tailored Fit

• Removable pleat option

• “X” button detail

• Print accents on cuffs, yokes and gussets

• Logo snap closure

• Single needle tailoring

• Removable collar stays

• 100’s to 140’s 100% Cotton

• Knowledge, Wisdom, Truth embroidered at hem

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The 4-tiered shelf is an ideal fixture to

showcase Robert Graham Dress Shirts

as well as accessories. The top shelf is

great for brand recognition to display

Robert Graham signage.

The skull became known as a symbol of death and a promise for resurrection. The Aztecs carved skulls in monoliths of lava, and made masks of obsidian and jade.

Display shirts by color story alternating their

position in the stack to highlight the inner

collar contrast details.

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ACCESSORIES

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Robert Graham continues to supplement the product offering with the growing

Accessories categories, including dress shirts, neckwear, eyewear, belts, wallets, hats,

hosiery, jewelry and footwear. These products contribute to Robert Graham being a

holistic lifestyle brand, helping round out the assortment and provide the customer with

options to comple any look.

Incorporate accessories on

the nesting tables below

to add color and variety

options.

Using props like this wire basket can

add interest and make a creative and

diplay to lure the customer and grab

attention.

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MEASURING GUIDE

NECK Measure around the middle of the neck keeping a finger between the neck and the tape measure to ensure a comfortable fit.

SHOULDER Measure from shoulder point to shoulder point.

CHEST Measure under arms around the fullest part of the chest and shoulder blades.

WAIST Measure around the natural waistline, loosely holding the tape measure.

SLEEVE LENGTH Measure at the center back base of neck and follow along the top shoulder and arm to the wrist.

INSEAM Measure along the inside of the leg, from just below the crotch to 1” below the ankle.

FIT GUIDE

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68

1012

1416

180

24

68

1012

1416

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FIT GUIDE

CLASSIC FIT - Relaxed shoulder and chest- Slightly tapered waist

TAILORED FIT- Slightly trimmer shoulder and chest, compared to our classic fit- Tapered waist- Slightly shorter body length, compared to our classic fit

SLIM FIT - Our slimmest fit- Narrow in shoulders and chest- Tapered waist for a streamlined, proportional “European” fit

SPORT SHIRTS SLIM FIT

Size Neck Sleeve Chest WaistCenter Back Length

S 15.25” 34.5” 40” 37” 29.375”

M 16” 35.25” 42” 39” 29.625”

L 16.75” 36” 44” 41” 30.25”

XL 17.5” 36.75” 46” 43” 30.75”

2XL 18.25” 37.25” 48” 45” 31.25”

3XL 19” 38” 50” 47” 31.75”

4XL 19.75” 38.75” 52” 49” 32.25”

SPORT SHIRTS CLASSIC FIT

Size Neck Sleeve Chest WaistCenter Back Length

XS 15.25” 33.75” 41” 38” 30.5”

S 15.75” 34.5” 44” 41” 31”

M 16.25” 35.25” 47” 44” 31.5”

L 17” 36” 49” 46” 32”

XL 17.75” 36.75” 51” 48” 32.5”

2XL 18.25” 37.5” 54” 51” 33”

3XL 18.75” 37.5” 57” 54” 33”

4XL 19.25” 37.5” 60” 57” 33”

SPORT SHIRTS TAILORED FIT

Size Neck Sleeve Chest WaistCenter Back Length

XS 15” 33.25” 39” 36” 29.5”

S 15.5” 34” 42” 39” 30”

M 16.25” 34.75” 45” 42” 30.5”

L 17” 35.5” 47” 44” 31”

XL 17.75” 36.25” 49” 46” 31.5”

2XL 18.25” 37” 52” 49” 32”

3XL 18.75” 37.5” 55” 52” 32.5”

4XL 19.25” 37.5” 58” 55” 33”

X COLLECTION SPORT SHIRTS TAILORED FIT

Size Neck Sleeve Chest WaistCenter Back Length

XS 15” 33.25” 39” 36” 29.5”

S 15.5” 34” 42” 39” 30”

M 16.25” 34.75” 45” 42” 30.5”

L 17” 35.5” 47” 44” 31”

XL 17.75” 36.25” 49” 46” 31.5”

2XL 18.25” 37” 52” 49” 32”

3XL 18.75” 37.5” 55” 52” 32.5”

4XL 19.25” 37.5” 58” 55” 33”

* PLEASE NOTE, ALL SLEEVE LENGTHS MEASURED FROM CENTER OF BACK TO SHOULDER, SHOULDER TO WRIST.

* PLEASE NOTE, MEASUREMENTS CAN VARY WITH STYLE.

ROBERT GRAHAM JEANS SPORT SHIRTS

TAILORED FIT

Size Neck Sleeve Chest WaistCenter Back Length

XS 15” 33.25” 39” 36” 28.5”

S 15.5” 34” 42” 39” 29”

M 16.25” 34.75” 45” 42” 29.5”

L 17” 35.5” 47” 44” 30”

XL 17.75” 36.25” 49” 46” 30.5”

2XL 18.25” 37” 52” 49” 31”

3XL 18.75” 37.5” 55” 52” 31.5”

4XL 19.25” 37.5” 58” 55” 32”

SPORT COATS

Size ShoulderSleeve inseam

Sleeve Outseam

ChestCenter Back Length

38 18” 17.25” 25.25” 40.5” 30.25”

40 18.5” 17.25” 25.75” 42.5” 30.5”

42 19” 17.25” 26.25” 44.5” 30.75”

44 19.5” 17.25” 26.75” 46.5” 31”

46 20” 17.25” 27.25” 48.5” 31.25”

48 20.5” 17.25” 27.75” 50.5” 31.5”

50 21” 17.25” 28.25” 52.5” 31.75”

CLASSIC FIT - Relaxed fit in shoulder and chest- Slight tapering in waist- Rounded bottom

X-TAILORED FIT- Trimmer on the shoulder point to point- Higher armhole- Tapered chest & waist- Removable stitching in the back to increase waist.

ROBERT GRAHAM DRESS SHIRTS

CLASSIC FIT

Size Neck Sleeve Chest WaistAcross Back

S 15” 34.5” 44.5” 42.5” 17.5”

M 15.5” 35” 46” 44” 18”

M/L 16” 35” 47” 45.5” 18.5”

L 16.5” 35.5” 48” 46.5” 19”

L/XL 17” 36” 50” 47.5” 20”

XL 17.5” 36” 51” 50” 21”

XL/2XL 18” 36.5” 53.5” 52.5” 22”

2XL 18.5 36.5 56” 55” 23”

3XL 19” 36.5” 58” 57.5” 23.5”

X COLLECTION DRESS SHIRTS

TAILORED FIT

Size Neck Sleeve Chest WaistAcross Back

S 15” 34.75” 42.5” 38” 17.75”

M 15.5” 35” 43.75” 40” 18”

M/L 16” 35.5” 45” 41.5” 18.25”

L 16.5” 36” 46” 42.5” 18.75”

L/XL 17” 36.5” 47” 43.5” 19”

XL 17.5” 37” 59” 45” 19.25”

XL/2XL 18” 37.5” 50” 47” 19.5”

2XL 18.5” 37.5” 52” 49” 20”

CLASSIC FIT - Sits below waist- Relaxed through hip and thigh- Slightly tapered from knee to leg opening- 16 1/2” leg opening

SLIM FIT- Sits below waist- Straight through hip and slim through thigh- Narrowed from knee to leg opening- 15 1/2” leg opening

SHORTS/SWIM

Size Waist Front Rise ThighLeg Opening

30 32” 9.5” 24.75” 18.75”

32 34” 9.875” 25.75” 19.75”

34 36” 10.25” 26.75” 20.75”

36 38” 10.625” 27.75” 21.75”

38 40” 11” 28.75” 22.75”

40 42” 11.375” 29.75” 23.75”

42 44” 11.75” 30.75” 24.75”

PANTS

Size Waist Front Rise Thigh KneeLeg Opening

30 32” 8.5” 23.5” 16.5” 15”

32 34” 8.875” 24.75” 17.25” 15.5”

34 36” 9.25” 26” 18” 16”

36 38” 9.625” 27.25” 18.75” 16.5”

38 40” 10” 28.5” 18.5” 17”

40 42” 10.375” 29.75” 20.25” 17.5”

42 44” 10.75” 31” 21” 18”

ROBERT GRAHAM JEANS

Style Front Rise Knee Leg Opening

Slim 8.5” 16.75” 15.5”

Classic 9” 17.5” 16.5”

ROBERT GRAHAM TALL 6’4” AND OVER

Size Neck Sleeve Chest

XLT 18” 39.75” 52”

1XLT 18.5” 40” 56”

2XLT 19.5” 40.5” 60”

3XLT 20.5” 41” 64”

4XLT 21.5” 41.5” 68”

5XLT 23” 42” 72”

ROBERT GRAHAM BIG 6’3” AND UNDER

Size Neck Sleeve Chest

1XLB 18.5” 37” 56”

2XLB 19.5” 37.5” 60”

3XLB 20.5” 38” 64”

4XLB 21.5” 38.5” 68”

5XLB 23” 39” 72”

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HOW TO FOLD: DENIM

1. Lay denim flat. 2. Fold denim in half lengthwise, with the back pockets facing outward

3. Fold denim a third way up, making sure to show the bottom of leg. Rolling the cuff to show the hem & seam details.

4. Unzip fly and fold back ensuring to expose inside details and construction

HOW TO FOLD: KNITS

1. Lay knit flat face down. Place paper landscape across the top of center back between shoulders..

2. Fold one arm over along edge of paper

3. Fold other arm over along edge of paper

4. Fold bottom up a third of the way.

5. Fold shirt again in half

6. Turn shirt over and unbutton the placket to show inner detail.

HOW TO FOLD: WOVENS

1. Lay paper vertically in the center back of shirt, slightly below the yoke seam.

2. Fold in one arm keeping the fold close along the edge of the paper. second arm ensuring both arms are centered and flat.

4. Fold bottom of shirt a quarter way up and fold again in half.

5. Turn shirt over and unbutton collar to expose placket and interior details of collar

1. Lay paper vertically in the center back of shirt right below the back yoke seam.

2. Fold one arm in towards the center keeping the fold directly aligned with the edge of the paper.

4. Fold bottom of shirt a quarter way up and fold again in half

5. Turn shirt over and unbutton collar to expose placket and interior details of collar

3. Fold in second arm ensuring both arms are centered and flat, measuring the same width as the paper

3. Fold in second arm ensuring both sides are evenly aligned along the edge of the paper.

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SPRING | SUMMER 2015 MERCHANDISING GUIDE