“ready to

RIDE”ACCESSORIZE

your ride

GEARfor the trail

to downtown

OUT!!!get

ROAD CYCLINGon trend

Visit us for all your cycling needs at: Bikes & Boards Store, 2454 Yonge Street; Sherway Gardens, 25 The West Mall; Markville Mall, 5000 Highway 7 East; Lansdowne Park, 125 Marché Way, Ottawa

13489-SportingLifeInc-BrandCycling-8x10.5.indd 1 2015-03-27 3:42 PMrise of theROAD“May the road rise up to meet you,

and the wind be at your back.” - Gaelic Expression

It’s all about geometry – the experts have taken care of the math. Endurance geometry is a techy term for a more comfortable setup that offers a mellower ride and is easier to manage over long distances, because road cycling is not just for competitive cyclists anymore. As social riding brings increasing numbers of new riders to the road, manufacturers are investing in new technology and expanding beyond

elite competition bikes that are easier on the rider’s body and more fun for a broader range of riders.

Add to that the surging popularity of long-distance charity rides and Gran Fondo events, which are bringing a whole new group of riders to the sport, and it’s no wonder that manufacturers are investing in new technologies to create a broad range of bikes to suit every rider’s needs.

“ a little custom tailoring can make your ride better, faster, and way more fun.”

Clockwise:Enve Smart System Wheel Set $3,349 Specialized Air Tool Compak Pump $160 Specialized S-Works Road Shoe $400 GoPro Hero 4 Silver Edition $500 Giro Synthe Helmet $330 Garmin Edge 510 Bike Computer $520

be one with your bikeBody Geometry Fit developed by Dr. Andy

Pruitt founder of the Boulder Center for

Sports Medicine, is the most comprehensive

system for connecting bike and rider in

perfect harmony. Body Geometry Fit is

ergonomically designed and scientifi cally

tested to maximize power, endurance and

comfort through a systematic customization

of your bike and equipment at all three

contact points. Available at all Sporting Life

bike locations.

take your fi t dynamicThe Retül Müve Dynamic Fit Bike is one of

the world’s most precise bike fi tting tools.

The Müve fi t bike allows a fi t technician to

make dynamic, on the fl y, micro adjustments

to saddle, stem, bar, pedals and crank length,

so you can experience fi t differences

immediately. Available at the Sporting Life

Bikes and Boards location in Toronto, and

at Sporting Life Lansdowne Park in Ottawa.

GEAR for the trail to downtown

“ fi nally! - the birds are singing, the cyclists are pedaling and the runners are pounding the pavement”

Oakley Radarlock Sunglasses $290Specialized Expert Jersey $147Specialized Pro Bib Short $228Assos Mille Sock $45Shimano R171 Shoe $260Specialized Roubaix SL4 Expert Bicycle $4030

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Spring - At Last! We think of the possibilities: tennis outside, morning yoga class, or perhaps training for the Sporting Life 10k for a new personal best time, or just to run with friends for a great cause.

Or maybe it is a time to just… Ride!

A bike is a child’s rite of passage. Who can forget that fi rst ride where suddenly you are doing it all by yourself, and you’re free to explore your neighbourhood and ride with your friends.

We still ride. We ride to get to work and to explore our cities. We ride bikes built to challenge ourselves on the trails and hills. We ride distances we never thought possible on roads

leading in and out of town, alone or in a ‘peloton of friends’.

There’s plenty to consider when buying a bike, whether it’s your fi rst bike or another to add to your collection. Here’s your primer on the latest developments and must-have technologyof the new 2015 models.

At Sporting Life, we believe that all great experiences start with two things: great product and expert advice. After 20 years selling the cycling lifestyle, we have the best brands and a great team of experts to help you with all of your cycling needs, in-store or online.

These pages are but a representation of brands and products, and all of our enthusiasm!

GEA

Rfor the tra

il to dow

ntown

any road

ANYWHERE

Riding a bike can be the most effi cient way to get around a congested urban centre, and as more cities create bike lane networks, commuting by bike is becoming a more appealing option for many.

“It seems – particularly in cities – more people are riding their bikes as opposed to just owning a bike,” says Tim Botha, the equipment buyer at Sporting Life. “When I’m commuting to work, I’m defi nitely seeing more people along the way.”

World Jerseys Biker Chick Jersey $85Louis Garneau Carbon2 Shorts $160

Sugoi Pro Glove $40American Apparel Knee Sock $10

Specialized Riata Shoe $130Specialized Vita Elite Bicycle $1090

Canada Goose Coastal Shell $675

Canada Goose Hybridge Lite Hoody $550

Nike Pure Striped Tank $52

Polar M400 GPS Heartrate Monitor $270

“ must have gear to inspire your next ride”

fi tness and commuter bikesCity bikes incorporate European styling

for a more stylish urban cycling experi-

ence – even in a skirt. Recreational

riders and commuters have an

ever-greater range of options. This

year’s fi tness bikes have upright

riding positions and shock absorbing

or damping features built into the

frame for more comfortable riding.

ACCESSORIZEyour ride

Clockwise:

Desigual Packable Jacket $144

Line Knitwear Sweater $175

Specialized Cycle Glove $30

John Rich & Bros Skirt $145Ted Baker Belt $100

Keds Champion Shoe $45Lazy Pants Sweats $80

Barbour Bicycle Tee $85

Arc’Teryx Epsilon Hoody $230

Nivo Visors $25

Ted Baker Make Up Bag $55

Bliss Chamois Cream $28

Nixon Kensington Watch $200

Under Armour Headband Multi Pack $23

Armani Jeans Cardigan $325John Rich & Bros Poplin Dress $180

Mackage Mini Novaki Cross Body Bag $250Lauren Ralph Lauren Cecilia Shoe $80

Linus Dutchi 3 Bicycle $750

AC

CESSO

RIZEyour rid

e

© M

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Sporting life.qxp 26/03/15 09:16 Pagina 1

The must-haves for your perfect trail ride

“ Ride all day, Ride all night”

Patagonia Ball Cap $35

Fjallraven Messenger Bag $160

Shimano Dura-Ace Crankset $665

Arc’Teryx A2B Gore-Tex Commuter Jacket $440

Ray Ban Sunglasses $145 Cyclelogical Tee $40

Under Armour Boxer $30Arcade Belt $33

Levi’s Commuter Jean $108

Kryptonite Evolution Series Chain Lock $80

Herschel Packable Daypack $30

BOSS Orange Cargo Short $115

Dring Dring Bells $22

Canada Goose Hybridge Lite Vest $325

Moncler Polo $210

“A cycling duffel bag featuring a main compartment, dual external hydration stretch pockets, tricot lined sunglass pocket, padded helmet compartment, ventilated footwear pocket, supplementary mesh organizers & stowaway backpack straps.” Timbuk2 Race Duffel Bag $165 Clockwise: Think Sport SPF 50 Sunscreen $17 Body Glide Anti-Blister Balm $13 Assos Aluminum Wallet $20 Garmin Edge 200 Cycle GPS $170 Crank Brothers Gem Pump $25 Spider Tech Kinesiology Tape $10 Dr Cool Case $10 Dr Cool Wrap $25 Northwave Scorpius SRS Shoe $140 Sporting Life Podium Bottle by Camelbak $16 Sugoi RS Jacket $90 Jack of All Trades Tee $58 Louis Garneau Team Canada Jersey $95 Sugoi RS Arm Warmer $50 Oakley Flak Jacket 2.0 XL Sunglass $210 POC Trabek Helmet $150 Specialized CO2 Trigger $30 Park Tool Folding Multi Tool $15 Specialized Grail Glove $50

GO BIGor go home

POC Trabek Helmet $150 Oakley Flak 2.0 XL Jackets Sunglass $210Troy Lee Designs Alpine Shirt $100Camelbak M.U.L.E. NV 3.0l $150Fox Race Glove $30Troy Lee Designs Ruckus Shorts $200Assos Mille Sock $45Specialized S-Works Mountain Bike Shoe $330Cannondale F29 Carbon 3 Bicycle $3,450

Today’s mountain bikes make the 26-inch wheels on previous models look downright puny. The standard for anything above entry level is now 29 inches, although there are an increasing number of 27.5” models. That extra diameter gives you more speed and enhanced “roll-over” on rough terrain.

“You can either go faster, or you can go the same speed with less effort,” Hagans says. “The larger contact patch gives you more traction and more control. If your mountain bike doesn’t have big wheels, you’re not having nearly as much fun as you could be.”

Patagonia Ball Cap $35

Fjallraven Messenger Bag $160

Shimano Dura-Ace Crankset $665

Arc’Teryx A2B Gore-Tex Commuter Jacket $440

Ray Ban Sunglasses $145 Cyclelogical Tee $40

Under Armour Boxer $30Arcade Belt $33

Levi’s Commuter Jean $108

Kryptonite Evolution Series Chain Lock $80

Herschel Packable Daypack $30

BOSS Orange Cargo Short $115

Dring Dring Bells $22

Canada Goose Hybridge Lite Vest $325

Moncler Polo $210

helmets: making safety sexyWhile the trend of super-swervy vented

helmets continues for athletic riders,

urban riders have no more excuses to

risk a ticket (or head injury) by leaving

the helmet at home.

“There are lots of great fi ts and

technologies availablefor more urban

silhouettes for people who are riding

downtown and need something that

looks a little more suitable with their

streetwear,” Hagans says.

For the best brain protection, look for a

helmet with MIPS (the Multi-directional

Impact Protection System), a slip layer

system that minimizes rotational forces

on the head and neck in case of a crash.

GO

BIGor g

o home