“With the help of WAF we work with some of the most creative andtalented architects, and interior designers on this planet which meansthat GROHE can be seen in some of the world’s most iconic buildings.This is something that we are very proud of.”

GROHE, Founder Partner Incorporated with:

Arena Berlin15 – 17 November 2017

Sponsorship brochure 2017

Arena Berlin15 – 17 November 2017

“With the help of WAF we work with some ofthe most creative and talented architects, andinterior designers on this planet which meansthat GROHE can be seen in some of the world’smost iconic buildings. This is something that weare very proud of.”

GROHE, Founder Partner

2017 sponsorship brochure

Incorporated with:

Since its launch in Barcelona in 2008, the World Architecture Festival has become theannual meeting place for more than 2,000 global architectural leaders.

2017 will mark our 10 year anniversary and our second year of WAF in Berlin, a city withmagnificent architectural heritage, and first-class contemporary buildings, which make it a truearchitectural destination. The extraordinary re-emergence of Berlin as a capital city hasprompted a wave of architectural projects which have global attention – a perfect backdrop forthe World Architecture Festival.

Our attendees come to learn, discuss latest trends, share ideas and celebrate excellence. TheWAF awards sit at the heart of the festival, the only global awards programme where projectsare presented live by the architects to an illustrious panel of international judges.

2017 will see the festival’s exhibition and networking area grow once again offering furtheropportunity for you to expand your presence at the festival. The theme for the 2017programme will be Performance, reviewing the role of architecture and buildings from avariety of perspectives. These will include the way buildings become part of the urbanspectacle to functional, economic and psychological impacts. Subsidiary themes will includethe technical performance of products and processes, providing a wide choice for delegatesto find both insight and inspiration.

WAF is your opportunity to meet the world’s architectural elite, showcase your products, makecontact with award winners and judges and increase your brand recognition at a global scale.

Paul Finch, Programme Director

WELCOME TO THE WORLD ARCHITECTUREFESTIVAL AND INSIDE WORLD FESTIVAL OF INTERIORS

The World Architecture Festival is the only annual live event thatcelebrates architecture and design from across the globe.

A FESTIVAL LIKE NO OTHER - WAF IN NUMBERS

“WAF is the one architectural event which just has to be experiencedevery year due to the sheer magnitude of the insight it offers into whatis being evolved in architectural thoughts worldwide.”

Sanjay Puri, Founder, Sanjay Puri Architects

2000+architects,

designers and alliedprofessionals attend

60countriesrepresented

39building typespresented

4nights of parties and

networking events

3key elements –

awards, conferencesand an exhibition

1former bus station,a unique industrialand urban venue

50inspirationalseminars

80internationally

acclaimed speakers

10Established for

years

INSIDE World Festival of Interiors is incorporatedwith WAF but has its own distinct identity, awardsprogramme and conference. INSIDE shines a spotlighton the people, projects and developments that arechanging the face of global interiors.

411shortlisted projects

950 -1650EUR

Each delegate pays 100international judges giving live critiqueto attend

Hundreds of live award critsEvery shortlisted architect will present their entry to an international judging panel. Hear the inside story on hundreds of projects plus find out what the WAF judges think about finalist schemes.

Seminar and Keynote ProgrammeArchitects are inspired by the world’s most influential architects and commentators. The 2017 programme theme is Performance.

Festival GalleryExperience the breadth of international architectural excellence in the WAF Festival Gallery: More than 400 projects will be exhibited for the duration of the festival.

Architectural tours WAF’s Berlin city tours conducted by local specialists open up new Berlin perspectives by presenting hard-to-find architecture gems and cutting-edge art spaces.

Festival HallArchitects engage with leading suppliers, see exclusive installations and experience the latest in product design. The Festival Hall Stage talks focus on working globally, cutting-edge technology and innovative materials.

Gala Dinner The Festival culminates with a celebratory Gala Dinner revealing the best of show winners at the fascinating Postbahnhof.

WHAT’S AT WAF

WHO ATTENDS?Just a few of the leadingpractices that attend include:

n 3XN Architectsn 5+Designn AECOMn Aedasn AGi architectsn A-labn Allen Jack+Cottier

Architectsn Allford Hall Monaghan

Morrisn Allies and Morrisonn Bates Smartn Boogertman + Partnersn CannonDesignn Cox Architecturen DSDHAn EAA Emre Arolat

Architecturen EFFEKTn FaulknerBrowns Architectsn Foster + Partnersn Gerber Architektenn HDR Rice Daubneyn Hülle & Füllen Kohn Pederson Foxn Nikken Sekkein ONG&ONGn Park + Associatesn Perkins + Willn PHL Architectsn RTA Studion Schulz und Schulz

Architektenn Sweco Architectsn Tengbomn White Arkitektern Woods Bagotn Wowhaus

WHAT ARE YOUR MAIN OBJECTIVES?GROHE’s objective when partnering with WAF is to increaseour brand awareness amongst the world’s leading architectsand to have a constructive dialogue about how GROHE canhelp support them and their businesses in the future.

WHAT DO YOU DO AT WAF IN ORDER TO ACHIEVE THIS?We have a great 'creative network'; we bring to WAF ourdeveloper and investor clients who want to meet the world’sbest architects and introduce all parties. This three-wayrelationship is mutually beneficial and helps us, as a business,understand what is needed to make the project come tofruition.

WHAT ARE THE RESULTS SO FAR?With the help of WAF we work with some of the mostcreative and talented architects, and interior designers on thisplanet which means that GROHE can be seen in some of theworld’s most iconic buildings. This is something that we arevery proud of.

Jan Shepherd, Global Brand Director

WAF FOUNDER PARTNER

WHAT ARE YOUR MAIN OBJECTIVES?Our objective in joining WAF in Singapore 2015 was to meetwith international architects. Honestly I do not know of anyother event where such a number of highly respectedinternational architects gathered last year to celebrate theirwork and their success.

WHAT DO YOU DO AT WAF IN ORDER TO ACHIEVE THIS?By presenting our product portfolio in the exhibition area ofWAF we can highlight that our beautifully designed productscan play an important role in the creation of sustainable, future-proofed buildings.

WHAT ARE THE RESULTS SO FAR?We are connected to numerous architects now who we wouldnot have met without WAF. I am very much looking forward tothis year s World Architecture Festival.

Katrin Förster, International Key Account Manager

WAF SPONSOR

SPONSOR CASE STUDIES

WAF’S GLOBAL MARKETING AND PR REACH

110,000international

architects in ourdatabase

82,000social mediafollowers

53,000monthly web

users

30,000interior architectsand interior

designers in ourdatabase

500+global newsarticles each

year

40international mediapartners includingThe ArchitecturalReview, Dezeenand ArchDaily

50WAF Podcastsshared globally

4direct mailpieces senteach year to20,000+architects

“At WAF you have seriousdiscussions about architecture andstart to see where we’re going tobe in the future. It's that face toface dialogue with people that aredoing amazing things that makesthis one of the most importantthings that happens in architectureeach year”

Michael Heenan, Principal and CEO, Allen Jack+Cottier Architects

“The excursions, parties and galadinner offer excellent opportunitiesto network. WAF is the mostinclusive cross-border event on thearchitectural horizon!”

Brigitte Van Bakel, Principal Architect, AMi

2017 SPONSORSHIP PACKAGES:

The Festival Hall is wherearchitects and designers goto be inspired for their nextproject. Contribute to theirjourney of inspiration bycreating a feature space todemonstrate your productinnovation.

£735 per sq. metre. **

FEATURE SPACE: SPONSOR ACATEGORY:

SPONSOR ANETWORKING EVENT:

The WAF and INSIDEAwards are at the heart ofthe festival. Position yourbrand at the forefront ofarchitectural excellence bysponsoring one of the 40categories or a dedicatedprize. e.g. Best use ofTimber Prize

Sponsor one of the 40categories: £15,000£10,000 if booked with afeature space

Sponsor a dedicatedprize: £15,000

The WAF social calendar isintegral to the festivalexperience. Host one ofthe WAF or INSIDE partiesfor an unparallelednetworking and brandingopportunity with WAF’selite audience.

WAF Welcome Party:£7,500

Welcome drinks: £10,000

Gala Dinner DrinksReception and After Party:£25,000

EXCLUSIVE

EXCLUSIVE

Find your respective account manager to learn more about WAF and INSIDE 2017 opportunities. Visit us on stand C10 or contact us below.

Caroline LondonoE: caroline.londono@emap.comM: +44(0)758 599 8544T: +44 (0)20 3033 2741

David D’souzaE: david.dsouza@emap.com M: +44 (0) 759 049 4099T: +44 (0)20 3033 2608

Book now asover 60% of floorspace has already

been sold

Arena Berlin15 – 17 November 2017