Embed Size (px)
Citation preview
SPNSSanoma Push Notification System
Meaningful app can’t exist without messaging and notification
2
/10
SPNS* is a unique tool developed to activate the
audience Sanoma is connecting to
*Sanoma Push Notification System
The problemPublishing a new piece of content doesn’t mean it is delivered!
● How to be the fastest in digital content delivery?● How to have inmediate engadgement with, and response from the
audience?● How to activate those readers, users?● How to leverage usage frequency of the apps? ● How to select the best moment, and the right screen to grab the user/reader
to present the news or relevant content?● How to lead readers between different media types ?
SPNS is a high velocity crossplatform and crossdevice direct messaging system utilising advanced user tracking and Push Notification, which reconnects audience and publishers
in the most efficient way.
5
messaging platform to engage audience
sending push is relatively one sided communication..
1.) There is no publishing industry grade tool available – tailored for publishers
2.) Solution to have the closest possible relationship with its readers on all markets and all devices
● Arrives to device screen, in any circumstances (locked, powered off, etc...)
● First information user receive when get mobile/device in hand (or when it has a glimps on a wearable)
● Immediate interaction without even opening the app
● Lowest energy consumption to transfer message
● Efficiency can be tracked
● User behaviour can be analyzed
● Best Call-To-Action ratio
● Fastest way to deliver and notify audiences(highest velocity cross platform messaging system)
Why SPNS?
Research shows that user opt-in rates can be influenced with comprehensive onboarding strategies.
What makes a Push Message efficient ?
Can you reach better conversion with Push Messages?
Global reports shows a wide range of opening and conversion rate between 5% to 80%, but all reports comes to the conclusion that Push Messages performs at least 3 times better than traditional tools.
BEST PRACTICES:
• A/B Testing• Personalization• Data Analysis (eg. trigger timing)• Geotargeting • Narrowed target groups• Bundling more messages (info) together
The Push Effect – Immediate Activation of Readers
More than 20% of registered users are activated by SPNS in the first 10 minutes (+40% of opted-in users who received push)
Immediate feedback to the given editorial office on the reception of the content after the 1st minute, web content can be altered accordingly.SPNS activated mobile apps show if the ‘chemistry works’ or different content packaging is needed
*Effect of a “Breaking News” push on Ukrainian peace talks in Sanoma’s Dutch NU.nl news app
Better Retention with Push Messages
Push Notification can help reestablish the retention cycle. Sending the right message at the right moment keep your users in the cycle and extends the application lifecycle.
Cross-Country(4 Countries)
Cross-Company Cross-Application
(Serves 59 Apps already)
Cross-device Cross-platform
Transferability - One solution for One Sanoma
Flexibility – Innovation built for all screens
SPNS grants a true CrossDevice & Crossplatform solution controlled from ONE user interface
Mobile Not Supported
Tablet Not Supported
Watch Not Supported Not Supported Not Supported
Browser* Not Supported Not Supported Not Supported Not Supported
Automotive platform is supported by an API
*Firefox, Safari, Chrome browsers can accept push on desktop.
Reliability
● Cloud based
infrastructure
● Scalable
● Robust
● Efficient
● 24/7 solution
SPNS sets industry standards
Q1 2015 SPNS is opened to all publishers
Behavior Analytical capabilities
Audience Segmentation
Audience Profiling
Tag management
Dynamic Segmentation
Push notification + BigData = Audience
KPI’s
Monthly average metrics 2014 January test launch
2015current operation
Push Messages Sent 4 mln 415-450 mln
Messages generated 13k 62-70k
• 59 Native Apps are using SPNS already• Over 6.5 million apps can be reached in
any minute• Over 6 billion messages sent out in 2014• 4 countries are connected to SPNS• Over 20% activation rate within 10
minutes• Over 50k messages can be sent in a
second• Innovative solution with patentable
components (SPNS tests runs between Q1-Q2 2014, SPNS internaly launched in july of 2014)
ROADMAP 2015
Future Features (2016):Chrome pushRich PushLocation HistoryiBeacon triggers
ANNEX I - Digital Evolution
● Publishers have to embrace new technologies to follow and reach their continuously changing, moving digital audience
● News are the same, the way of delivery creates the difference
● Different TEMPO requires different way of delivery
Traditional Media tools “Mobile First” Media tools
Direct communication toolset :
● DM● eDM● Subscription DB● Promotions● SMS
SPNS:● Push Notification● Any screen/any device● Tracking based behavioural
targeting● Advanced admin functions
• Second Based• Immediate Response• Analytical Benefits• Best Call-To-Action rate
Traditional Push
Appears on Lock Screen, opens the parent application.
– Activates the Reader
– Directs Reader to specific apps (raise usage frequency)
– Statistics Sent Push / Push Delivered
– Audience segmentation - Only For selected Audience
– Push Open Rate
– Time to Action
– Session Time after activation
– Engagement Metrics
ANNEX II - Push Types
Interactive Push Reader can react with a single gesture.
– Better user experience
– Best Call to Action
– Decision without even opening the App
– Power of Social sharing and viral marketing
– Dynamic segmentation through selection
Background Push (DataPush)
Sends technical data, new information, updates directly to Reader device.
– Invisible refresh of content
– Better Reader experience
– Faster loading time
– Badges and tiles - refreshing content (Always relevant)
A Push services can be configured to automate user activation based on device level information.
Geotargeted Push - A push message will be sent in case user approaches a certain area (GPS enabled)
Tag Management - Push message will be sent automatically if Reader subscripts to leading topic.
Location Enabled Push - Low level bluetooth technology triggers push notification service.
ANNEX III - Push Automation
ANNEX IV - Devices per Platform
ANNEX V - Opt-in Rates
