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949-878-7636 | [email protected] | 4065-H L.B. McLeod Rd. Orlando, FL 32811 | javatino.com/ECRM SPECIALTY GRADE GOURMET COFFEE

SPECIALTY GRADE€¦ · Specialty Grade Coffee, 100% Organically Grown and Fair Trade Certified. Espresso Blend Holiday Coffee Products Bulk Coffee Cold Brew Beverages Private Label

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Page 1: SPECIALTY GRADE€¦ · Specialty Grade Coffee, 100% Organically Grown and Fair Trade Certified. Espresso Blend Holiday Coffee Products Bulk Coffee Cold Brew Beverages Private Label

949-878-7636 | [email protected] | 4065-H L.B. McLeod Rd. Orlando, FL 32811 | javatino.com/ECRM

SPECIALTY GRADEGOURMET COFFEE

Page 2: SPECIALTY GRADE€¦ · Specialty Grade Coffee, 100% Organically Grown and Fair Trade Certified. Espresso Blend Holiday Coffee Products Bulk Coffee Cold Brew Beverages Private Label

The Estorino Coffee Company, LLC dba JAVATINO, is a Central Florida based manufacturing company established in 2011. Privately owned and certified as a Minority Business Enterprise (MBE), Javatino specializes in coffee roasting and coffee beverage production. All of our products are made using Specialty Grade, 100% Arabica coffees, the product line consists of organically grown beans and Fair Trade Certified™ coffees.

Javatino roasts coffee from every growing region in the world; allowing all types of flavor profiles and roast levels, and bringing out the best each coffee bean has to offer. We are members of the Specialty Coffee Association (SCA), the National Coffee Association (NCA), Fair Trade Certified™ coffee producers and distributors, and we test our products using SCA standards, including “cupping” procedures.

We have filed for Organic Certification and are in the process of completing the process. We hope to have our certification by the end of August 2019.

We pride ourselves on following the highest food safety standards, and we’ve been awarded the Good Manufacturing Practices Certification (GMP) by an independent state certified auditor. Our roasting and beverage processing equipment is state of the art; and our production staff is highly trained in all matters related to coffee, from sourcing green beans to creating the finest brew.

Javatino currently operates two coffee roasting machines and a brand new beverage production facility. Developed in 2018, this new cold brew coffee facility has given us the possibility of introducing a new line of products into the marketplace, including cold brew coffee in kegs, jugs, Ready-to-Drink Cold Brewed Iced Coffee bottles, and NITRO coffee. This company improvements have created additional revenue for our existing clients, and it’s allowed us to attract new business opportunities.

Javatino’s brand is associated with quality, shown not only in our coffees but also our packaging. We use quad sealed foil bags with gas valves. As soon as the coffee is roasted, our beans are packaged in high-quality foil bags. The bags are flushed with an inert food grade nitrogen gas to displace all oxygen, and then the bag is vacuumed sealed. The gas valve allows the freshly roasted coffee gases to leak out without allowing air to enter the bag.

Our manufacturing facility does every single step in the process of roasting the green beans to labeling the bags, and finally the case packaging. We accomplish this practice not only for our brand but also for other private label brands.

All products are labeled with a use-by date. Our vacuumed sealed coffee bags can last a very long time, however, we recommend usage within 6 months. Our cold brewed products are also tagged and they have a 60-day refrigerated shelf life.

About JavatinoJavatino

Established in 2011Coffee Product and Beverage ManufacturerManufacturing Practices Certification (GMP)Minority Business Enterprise Certified (MBE)

USDA Organic Certification in Process (ETA August 2019)

Product Range

Specialty Grade Coffee, 100% Organically Grown and Fair Trade Certified.

Espresso BlendHoliday Coffee Products

Bulk CoffeeCold Brew Beverages

Private Label

Target

Gourmet Coffee Market Healthier Products - Vegan and Organic

Socially Responsible - Fair Trade Certified Hispanic Gourmet Coffee Market

Cold Brew Ready-to-Drink Market

Page 3: SPECIALTY GRADE€¦ · Specialty Grade Coffee, 100% Organically Grown and Fair Trade Certified. Espresso Blend Holiday Coffee Products Bulk Coffee Cold Brew Beverages Private Label

To our knowledge, we’ve created the first cold brewed coffee processing facility with a Good Manufacturing Practices Certification in Central Florida, if not the entire state. The demand for cold brewed coffee continues to grow and we are uniquely prepared to meet those needs.

We have taken the necessary steps to ensure product quality and safety. Our food safety certification is extremely important and it requires an extensive step by step process during the cold brew production, and the equipment cleaning and sanitation.

Javatino’s manufacturing plant operates in compliance with the Food Safety Modernization Act. The fundamental food safety practices and the (8) prerequisite SSOP programs include: Safety of Process Water; Sanitation for Facilities, Equipment and Food Contact Surfaces; Proper Usage, Storage, and Handling of Toxic Chemicals; Prevention of Adulteration; Prevention of Cross-contamination; Maintenance of Hand Washing, Hand Sanitizing, and Toilet Facilities; Employee Health; and Pest Control.

Adherence to Good Manufacturing Practices as defined in 21 CFR Part 110 ensures that our premises,

buildings, and equipment are located, designed and constructed to facilitate the receipt, storage, manufacturing, and delivery of safe food. Our facilities are maintained structurally sound and operated in a hygienic manner, and our personnel adheres to established employee practices in compliance with Good Manufacturing Practices.

Bioterrorism/Food Defense

Javatino is in full compliance with the FDA regulations related to Public Health Security, Bioterrorism Preparedness and Response Act of 2002, to include facility registrations with the FDA.

Our Food Defense programs are established in accordance with the Guidance for Industry - Food Producers, Processors, and Transporters: Food Security Preventive Measures Guidance, published by the U.S. Food and Drug Administration. As such, we ensure that our workplaces are secure and preventative measures are in place to minimize the risk of intentional and malicious product tampering.

Our plants are inspected by the USDA and are in full compliance with the USDA Food Defense requirements.

Food Quality & Safety

Page 4: SPECIALTY GRADE€¦ · Specialty Grade Coffee, 100% Organically Grown and Fair Trade Certified. Espresso Blend Holiday Coffee Products Bulk Coffee Cold Brew Beverages Private Label

Beverage Javatino Cold Brewed Coffee Organically Grown 100% Arabica Beas & Fair Trade Certified.

1. Straight Black

2. Vegan w/Almond Milk

3. Creamy White w/Dairy Products

large selection of specialty coffee offeringsWe are presenting three sets of products during this years ECRM Summer Program for Coffee, Tea & Cocoa and one product line for the ECRM Beverage Program.

Coffees

1. Javatino Gourmet Coffees Organically Grown 100% Arabica Beas & Fair Trade Certified.

2. Cuba Joe’s Espresso – Cuban Style Coffee Organically Grown 100% Arabica Beas & Fair Trade Certified.

3. Café de Las Americas – Hispanic Market Gourmet Coffee Organically Grown 100% Arabica Beas & Fair Trade Certified.

ECRM Product PresentationJavatino is a specialty coffee roaster, meaning that we roast only the finest coffees. Specialty coffees meet certain strict standards and are defined by multiple steps in the designation process. Specialty coffee is the prime pick of the entire world coffee stock—it comprises 3% of the global yield because it goes through a rigorous classification process.

We source coffees from every coffee growing region in the world. We provide single origin coffees (from a single country) and blends of coffee, which brings together a combination of specialty grade coffees

to design a certain taste profile and/or roast level, depending on the brewing method that is used.

Javatino has chosen to offer Fair Trade Certified Coffee because we are committed to providing a fair deal to coffee farmers around the world. And we offer organically grown coffee because we deeply care about wellness and protecting the environment.

However, we do have access to coffees from every corner of the world, including non-organic and non-Fair Trade Certified coffees.

Page 5: SPECIALTY GRADE€¦ · Specialty Grade Coffee, 100% Organically Grown and Fair Trade Certified. Espresso Blend Holiday Coffee Products Bulk Coffee Cold Brew Beverages Private Label

Blends

1. Cuba Joe’s Espresso - Dark Roast

Fair Trade Certified and Organically Grown

2. French - Dark Roast

Fair Trade Certified and Organically Grown

3. Signature Blend - Medium/Dark Roast Fair Trade Certified and Organically Grown

4. House Blend - Medium Roast

Fair Trade Certified and Organically Grown

5. Breakfast Blend - Light/Medium Roast Fair Trade Certified and Organically Grown

Single Origin

1. Brazil - Medium/Dark Roast Fair Trade Certified and Organically Grown 2. Colombia - Medium Roast Fair Trade Certified and Organically Grown

3. Ethiopia - Light/Medium Roast Fair Trade Certified and Organically Grown 4. Guatemala - Medium Roast Fair Trade Certified and Organically Grown 5. Java - Medium/Dark Roast RainForest Alliance, Fair Trade Certified &

Organically Grown 6. Sumatra - Medium/Dark Roast

Fair Trade Certified and Organically Grown

Decaf

1. Peru Decaf - Medium/Dark Roast Fair Trade Certified and Organically Grown

12 oz bags Whole Bean

Relevant NCDT 2019 STUDY (Ethnicity Breakdown)

Overall Gourmet coffee beverage drinking has a 60/40 advantage over non-gourmet in past day consumption.

Gourmet coffee usage at home based on past week consumption

Gourmet Coffee Specialty Grade Gourmet Coffee

100% Organically Grown Arabica Beans | 100% Fair Trade CertifiedHispanic-

American

23%

Caucassian-

American

22%

Asian-

American

22%

Past week penetration of coffee type by ethnicity 2019 For Gourmet Coffee Beverages

African-

American

51%

Asian-

American

62%

Caucassian-

American

49%

Hispanic-

American

61%

Product

Unit: 12 OZ Coffee Bags

Unit Varieties: 12

Case: 8 Units Per Case

MSRP: $12.99

Unit Cost Range: $5.60 - $6.50

Margin Range: 50% -57% (depends on variety of unit)

Case Weight: 6.8 lbs

Case Size: 12x8x7 (LxWxH)

African-

American

20%

Page 6: SPECIALTY GRADE€¦ · Specialty Grade Coffee, 100% Organically Grown and Fair Trade Certified. Espresso Blend Holiday Coffee Products Bulk Coffee Cold Brew Beverages Private Label

Espresso BlendCentral America, South America and Africa

Taste/Texture Super Smooth, Creamy and Low Acidity

Perfect Crema• Straight Shot or Latte Drink

Premium Espresso BlendSpecialty Grade Gourmet Coffee

100% Organically Grown Arabica Beans | 100% Fair Trade Certified

Relevant NCDT 2019 STUDY (Ethnicity Breakdown)

• All market segment Espresso Based Beverages past day consumption hit an all time high of 24%, while reaching 40% in past week consumption. • Espresso Based Beverages for past-day consumption is HIGHEST among Hispanics at 31%, and at 53% for past-week consumption

Past week penetration of coffee type by ethnicity 2019 For Express-Based Beverages

Hispanic-

American

53%African-

American

40%

Caucassian-

American

36%

Asian-

American

49%

Product

Unit: 12 OZ Coffee Bags

Unit Varieties: 1

Case: 8 Units Per Case

MSRP: $11.99 - $12.99

Unit Cost Range: $5.80

Margin Range: 52% -55%

Case Weight: 6.8 lbs

Case Size: 12x8x7 (LxWxH)

Page 7: SPECIALTY GRADE€¦ · Specialty Grade Coffee, 100% Organically Grown and Fair Trade Certified. Espresso Blend Holiday Coffee Products Bulk Coffee Cold Brew Beverages Private Label

Hispanic Market Strategy

• Number one drinking segment of Expresso-

Based Beverages

• Responsive to overall hispanic market

segment growth

• Appeal to national origin affinity

• Focus on the best coffees from the “AMERICAS”

Past week penetration of coffee type by ethnicity 2019 For Gourmet Coffee

Espresso Blend Cuban Coffee Style

SWP Decaf Perú Guatemala

Single Origin Colombia PanamáMéxico NicaraguaHonduras Guatemala Brazil Costa RicaPerú

12 oz bags Ground Coffee (whole

bean also available)

Past week penetration of coffee type by ethnicity 2019 For Expresso-Based Beverages

African-

American

51%

Asian-

American

62%

Caucassian-

American

49%

Hispanic-

American

61%

Café de Las AmericasSpecialty Grade Gourmet Coffee

Hispanic Market Gourmet Coffee

100% Organically Grown Arabica Beans | 100% Fair Trade Certified

Hispanic-

American

53%

Asian-

American

49%

African-

American

40%

Caucassian-

American

36%

Of the top 7 countries associated with coffee

6 were from Central and South America,

Hawaii was number 4 after Colombia, Brazil

and Costa Rica and ahead of Guatemala

Mexico and Nicaragua.

Product

Unit: 12 OZ Coffee Bags

Unit Varieties: 12

Case: 8 Units Per Case

MSRP: $12.99

Unit Cost Range: $5.60 - $6.50

Margin Range: 50% -57% (depends on variety of unit)

Case Weight: 6.8 lbs

Case Size: 12x8x7 (LxWxH)

Page 8: SPECIALTY GRADE€¦ · Specialty Grade Coffee, 100% Organically Grown and Fair Trade Certified. Espresso Blend Holiday Coffee Products Bulk Coffee Cold Brew Beverages Private Label

Cold Brewed Coffee Specialty Grade Gourmet Beverage

100% Organically Grown Arabica Beans | 100% Fair Trade Certified

The healthier, freshest choice in ready to drink

No Preservatives | Low in Calories | No Refined Sugars | 12 oz bottle

Natural sweeteners: Agave & Monk Fruit | 60 days Refrigerated Shelf Life

Straight Black 5 Calories

Vegan w/Almond Milk

50 calories

Creamy White w/Dairy Products

160 calories

• Awareness and penetration of RTD coffee are higher than cold brew coffee: 89% are aware and 31% drinking regularly or occasionally.

• RTD skews younger: DRINK Regularly 24% Drink Occasionally 7%

• One-third of consumers have positive purchase intent towards RTD coffee.

Opinion • 64% Good to excellent perception

• Easy to buy enjoyable coffee anytime

Where they purchase

Grocery store 50%

Convenient store 30%

Mass Merchandiser 29%

Gas Station 29%

Coffee shops 24%

Drugstore/Pharmacy 14%

NCDT 2019 STUDY

Product

Unit: 12 Fluid Ounces Glass Bottle

Unit Varieties: 3

Case: 12 Units Per Case

MSRP: $5.00

Unit Cost Range: $2.50

Margin Range: 50%

Case Weight: 15.4 lbs

Case Size: 10x8x10 (LxWxH)

Page 9: SPECIALTY GRADE€¦ · Specialty Grade Coffee, 100% Organically Grown and Fair Trade Certified. Espresso Blend Holiday Coffee Products Bulk Coffee Cold Brew Beverages Private Label

949-878-7636 | [email protected] | 4065-H L.B. McLeod Rd. Orlando, FL 32811 | javatino.com/ECRM