Speaking UpWhen It CountsTed Oberg, ABC13 Investigative Reporter
After 9-1-1 Its Too LateCome up with a plan now not just for crisis
Who will be responsible for communicating your message?
Collect Contacts Today
Say Something !!!
Its OKif it hurts and it will
You Cant Control the Message@SpringISD#SpringHS
First StepsTell parents what happened
Doesnt have to be complete
It has to be HONEST!!!
Establish a person and place for media & parents
Second StepsMake sure staff on site know where PIO is & direct media there
Start answering questions
Be HONEST about what you know & dont know
Lets Say it TogetherI dont know the answer to that question, but I will do my best to get you an answer right away.
This wont end on Day 1Prepare for follow-upsMedia will want to be on campus you DONT have to let us in but should provide some photosReinforce the managed message that school is a safe place
This will be your storyTell your story
Let the police tell theirs
Make sure your students & parents know school was and will be a safe place
Thanks to...John WilsonSenior ConsultantCenter for Safe and Secure SchoolsHarris County Department of Education
Thanks to...National Association of Independent Schoolswww.nais.org
National Association of School Psychologistswww.nasponline.org
School is a safe placeSomething will happenYou control what happens next*One communicator to parents another to media if you can afford*******HOLDING STATEMENT
One place for media another place for parents
*Get plan or at least parts of plan to people who need to know especially those who will answer phones and direct traffic*Examples of how it was done well
Katy September 13 2013 man shot his wife before school startedJohn Wilson @ HCDE Center for Safe & Secure SchoolsHappened well before school repeated texts to school community
NEWTOWN december 2012 Media briefings every dayWell away from school with well prepared briefer