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Spanish competition The briefing for your briefing

Spanish competition The briefing for your briefing

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Page 1: Spanish competition The briefing for your briefing

Spanish competitionThe briefing for your briefing

Page 2: Spanish competition The briefing for your briefing

Step 1 – The Cause

Select a cause your company will support by establishing a corporate charity

The cause should relate to your brand and/or its values (e.g. a food manufacturer might select world hunger as their cause; your main consumers are women so you might select a cause relating to women’s rights, etc)

You will be expected to give a brief explanation of your choice and how it fits with your brand and its main values

The competitionThe competition

Page 3: Spanish competition The briefing for your briefing

Step 2 – The Charity

Define the charity and its aims What are the main aims that the charity will hope to achieve?

Who is the target audience? How does this relate to your main consumer base?

The aims of the charity should align with your company’s key aims

Ideally, the cause should be related to your company’s activity in a general sense

The competitionThe competition

Page 4: Spanish competition The briefing for your briefing

Step 3 – The Brief You must produce a brief with a maximum of 8 slides in

PowerPoint format, in English. The brief should include but is not limited to:• Details of the cause and how it fits with your company and its

values

• Overview of the charity, its aims and how they align with the company’s aims

• Target Audience and how it relates to your main consumers

• Name and logo guidelines for the charity

Continued...

The competitionThe competition

Page 5: Spanish competition The briefing for your briefing

Step 3 – The Brief, continued...

• Tone of the communication

• Deliverables — what is to be used to give the audience the message? What is the best way or place to reach this audience?

• Timeline — how soon is this needed? When is it expected to be done?

• Budget — how much can be spent to get this developed? Is there any budget needed to execute the creative?

The competitionThe competition

Page 6: Spanish competition The briefing for your briefing

A clear understanding of:

The brief and your main aims

The strategic fit with your existing corporate objectives

The alignment of your company’s brand image with the cause

What you are asking the ‘agency’ to create

What are the jury looking for?What are the jury looking for?

Page 7: Spanish competition The briefing for your briefing

You must not use an existing charity

Using a PowerPoint presentation with a maximum of 8 slides is a mandatory requirement

You must provide your briefing in English.

Your final brief must be uploaded by 20:00 tomorrow (May 11th).

For any clarification you may need: [email protected]

FAQsFAQs

Page 8: Spanish competition The briefing for your briefing

GOOD LUCK!