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Spanish competitionThe briefing for your briefing
Step 1 – The Cause
Select a cause your company will support by establishing a corporate charity
The cause should relate to your brand and/or its values (e.g. a food manufacturer might select world hunger as their cause; your main consumers are women so you might select a cause relating to women’s rights, etc)
You will be expected to give a brief explanation of your choice and how it fits with your brand and its main values
The competitionThe competition
Step 2 – The Charity
Define the charity and its aims What are the main aims that the charity will hope to achieve?
Who is the target audience? How does this relate to your main consumer base?
The aims of the charity should align with your company’s key aims
Ideally, the cause should be related to your company’s activity in a general sense
The competitionThe competition
Step 3 – The Brief You must produce a brief with a maximum of 8 slides in
PowerPoint format, in English. The brief should include but is not limited to:• Details of the cause and how it fits with your company and its
values
• Overview of the charity, its aims and how they align with the company’s aims
• Target Audience and how it relates to your main consumers
• Name and logo guidelines for the charity
Continued...
The competitionThe competition
Step 3 – The Brief, continued...
• Tone of the communication
• Deliverables — what is to be used to give the audience the message? What is the best way or place to reach this audience?
• Timeline — how soon is this needed? When is it expected to be done?
• Budget — how much can be spent to get this developed? Is there any budget needed to execute the creative?
The competitionThe competition
A clear understanding of:
The brief and your main aims
The strategic fit with your existing corporate objectives
The alignment of your company’s brand image with the cause
What you are asking the ‘agency’ to create
What are the jury looking for?What are the jury looking for?
You must not use an existing charity
Using a PowerPoint presentation with a maximum of 8 slides is a mandatory requirement
You must provide your briefing in English.
Your final brief must be uploaded by 20:00 tomorrow (May 11th).
For any clarification you may need: [email protected]
FAQsFAQs
GOOD LUCK!