Southwest AirlinesSouthwest Airlines

The importance Of

Human Resource Strategy

The importance Of

Human Resource Strategy

HistoryHistory

Started as little Texas airline operator. Flights between San Antonio, Dallas and

Houston. Always been profitable, while other airlines

have come and gone.

Started as little Texas airline operator. Flights between San Antonio, Dallas and

Houston. Always been profitable, while other airlines

have come and gone.

What’s The Secret?What’s The Secret?

Herb Kelleher (CEO Southwest Airlines):

“ I’ve tried to create a culture of caring for people in the totality of their lives, not just at work. There is no magic formula… only a culture, a esprit de corps”

Herb Kelleher (CEO Southwest Airlines):

“ I’ve tried to create a culture of caring for people in the totality of their lives, not just at work. There is no magic formula… only a culture, a esprit de corps”

Important AspectsImportant Aspects

Maintain Southwest Culture Treating people like customers Higher wages, receive stock options BUT MOST IMPORTANT:

Maintain Southwest Culture Treating people like customers Higher wages, receive stock options BUT MOST IMPORTANT:

Teach employers to CARE!