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LinkedIn -Gateway to your business network
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Gateway To Your Business Network
Presented Thursday April 28, 2011Southlake Focus Group
www.linkedin.com/in/paulhattimer
Linkedin Gateway To Your Business Network
An introduction to the fastest growing business tool on the internet
Welcome and Introduction
Goals
Build Your Profile
The Heart of LinkedIn – Connections
Growing Your Network
Profile Applications – Your Resume
Groups and Companies
LinkedIn Search Tool
Summary
Next Steps
Linkedin Gateway To Your Business Network
• Never heard of LinkedIn? This is where you should be!
• LinkedIn Pro? Some new features for you!
• Hattimer Search & Social Media – Using LinkedIn to find key employees and for employers to find you.
Linkedin Gateway To Your Business Network
Goals
What is LinkedIn?
Why LinkedIn is important?
Build your profile and your network
Understand how to use groups and search
Want to know more?
Use it at least once a week
In the next 60 minutes…“If you don’t know where you are going, then anywhere is fine”
60 minutes to learn, a lifetime to master
LinkedIn is a free business social networking site that allows users to create a professional profile visible to others
LinkedIn links customers, companies and suppliers
LinkedIn links you to your future career
Linkedin Gateway To Your Business Network LinkedIn links
employers and job seekers
How fast is LinkedIn growing? Every second another person gets LinkedIn. Over 100 million users.
Good ideas bring competition…
BranchOut –
Facebook’s answer to LinkedIn
LinkedIn does not replace networking. It is a tool to facilitate networking.
Linkedin Gateway To Your Business Network
Today’s Topics
Do not spam for connections! Intentionally or unintentionally
Obey the rules of the blue box. No email address and no contact information.
Build Your ProfileImportant rules of the road!
Skills• Up to 25• Level of expertise• Years• Searches seek skills
Certifications• Wide range of certs• Date obtained
Publications• Date• Subject• Source
Build Your ProfileNew Features
Search Engine Optimization• The fight for number 1• Lists network connections first
Keywords
• Test Keywords• Seek what you want to become• Remember the computer scans and people scan
Template
• Template is a guide• Use sections for your purposes•Specialties and Interests
Build Your ProfileKeywords
Events•Search for continuing education. Let people know what you have been studying and following.
Boxnet•Allows people visiting your profile to download files – brochures, resumes, articles, and newsletters.
Slideshare•Create a powerpoint to highlight your career or your business. Search for other presentations.
Linkedin Gateway To Your Business Network
Next Steps
RobustProfile
LinkedInAnswers
Polls
Mobile
Blogs
Apps
Reading Lists
Advanced Search
Linkedin Gateway To Your Business Network
Summary
Summary
• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you find a job• Provides you with research tools for your interviews• Your network continues to be an asset as you move forward in your career
Helpful Links
•www.leaderhelper.com•www.wordle.net•www.owlishcommunications.com•www.youtube.com•www.twitter.com •www.windmillnetworking.com
•www.linkedin.com/in/paulhattimer
Thank You!Hattimer Search & Social MediaPaul Hattimer, CCMwww.linkedin.com/in/paulhattimer
Linkedin Gateway To Your Business Network
