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SOUTH AFRICAN
PREMIUM SKINCARE INDUSTRY
LANDSCAPE REPORT
COMPILED: MAY 2018
Insight Survey is a South African B2B market research
company with more than 10 years experience, focusing
on business-to-business (B2B) and industry market
research to ensure smarter, more-profitable business
decisions are made with reduced investment risk.
We offer B2B and Industry market research
solutions to help you to successfully improve or
expand your business, enter new markets, launch new
products or better understand your internal or external
environment.
At Insight Survey, we believe in the advantage marketing research gives business
leaders to fully understand their industry, facilitate business development strategy,
highlight company performance, and nurture industry growth.
COMPANY OVERVIEW
Our bespoke Competitive Business Intelligence
Research can help give you the edge in a global
marketplace, empowering your business to
overcome industry challenges quickly and
effectively, and enabling you to realise your
potential and achieve your vision.
From strategic overviews of your business’s
competitive environment through to specific
competitor profiles, our customized Competitive
Intelligence Research is designed to meet your
unique needs.
OUR RESEARCH SOLUTIONS
Competitor
Pricing
Research
Store Visits
and Store
Checks
Competitor
Interviews
Customer
Interviews
Company
Website
Analysis
Governmental
Held Records
COMPETITIVE INTELLIGENCE
HEALTHCARE INDUSTRY REPORT CLIENTS
Our Healthcare Industry Landscape reports have been purchased by global and South African companies:
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REPORT OVERVIEW
5
The South African Premium Skincare Industry Landscape Report (136 pages) provides a dynamic synthesis of industry research,
examining the local and global Premium Skincare industry from a uniquely holistic perspective, with detailed insights into the entire
value chain – from manufacturing to retailing, market size trends, industry trends, industry drivers and challenges.
For the Global Premium Skincare Industry Section:
What are the current market dynamics of the Global Premium Skincare industry?
What are the Global Premium Skincare industry trends, drivers, and challenges?
For the South African Premium Skincare Industry Section:
What are the current market dynamics (market environment, size, value, volumes) of the SA Premium Skincare industry?
Who are the key manufacturing players in the SA Premium Skincare industry?
What are the South African industry trends, drivers and challenges?
For the South African Retail Analysis Section:
Who are the key retail players (pharmacies, retail stores, online stores, beauty salons and spa chains) in the SA Premium
Skincare industry?
SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
SCREENSHOTS FROM REPORT
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136 page report filled with detailed charts, graphs, tables and insights
2.2
3.3
3.7
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
France United Kingdom Germany
TOP 3 EUROPEAN SKINCARE MARKETS, BY REVENUE: 2017 (IN US$ BILLION)
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❑ The key countries for the region includes France, the United Kingdom and Germany as they accounted for 50% of the total European sales in 2017. The graph below illustrates the revenues generated in each of these regions in 2017.
Source: Klinegroup; Statista - Europe Image Source: Germany; Istockphoto; France; Klinegroup; ShareIcon
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The European Skincare market has witnessed dynamic
growth in recent years. Revenue in this market was
valued at US$21,7 billion in 2017. This market is forecast
to grow by 2.2% over the period 2017-2021.
❑ Beauty institutes and spa’s continue to be largest distribution
channels, currently holding the majority of the market share in
terms of sales. However, growth through these channels are
slowing due to the growth of the retail channel, especially the
internet, as more consumers are opting to make their
replenishment purchases via the internet.
❑ In 2017, consumer demand for anti-pollution and detox products
has grown, however, anti-ageing products with skin firming and
wrinkle-reducing benefits continue to be the main driver of the
professional Skincare market’s growth in Europe.
❑ Furthermore, although the Non-Premium Skincare segment
currently remains stronger than the Premium segment, key
regions in Western Europe have revealed a healthier outlook for
the Premium segment.
SAMPLE FROM REPORT:GLOBAL KEY MARKETS: EUROPE
Demand for Skincare Products which Minimise the
Signs of Ageing
❑ Consumers are increasingly aware of the harmful effects of the
environment such as UV rays, and the resultant effects that they
can have on the skin. Typical effects of over exposure to the
elements includes wrinkles, sagging, a loss of elasticity, and a
lack of radiance.
❑ Furthermore, many women are situated in urban areas and are
therefore exposed to allergens, irritant molecules and fine
particles emitted by vehicles which are responsible for premature
skin ageing, and certain pathologies such as atopic dermatitis and
psoriasis.
❑ In addition to this, SA consumers are looking for instant results to
treat signs of ageing. During 2010, a new technology called
polymer chemistry was launched in response to this need.
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Source: Pharmacos; Timeslive; Huffingtonpost Image Source: Keywordsuggest; CoriumSkincare
Advertising to a Proudly Diverse SA Consumer Market
❑ Most recently, Dove launched an advertisement which showed a
black woman pulling off a top to reveal a white woman. This
resulted in widespread controversy.
❑ In order to stay relevant in the SA Skincare market, consumers
are seeking products which align with the proudly South African
philosophy. There has been a distinct shift towards Skincare
products which celebrate the cultural and racial diversity of South
African women.
❑ There are a number of brands which offer proudly South African
products such as Corium Naturals founded by Vuyisile Zondi,
which offers natural and handmade skin products using traditional
African beauty ingredients such as shea butter and coconut oil,
which are 100% natural and certified by Ecocert.
SAMPLE FROM REPORT:SA INDUSTRY TRENDS
81.2
18.8
CHANNEL DISTRIBUTION FOR SKINCARE PRODUCTS: 2017
Store-Based Retailing
Non-Store Retailing
SAMPLE FROM REPORT:SA MARKET ENVIRONMENT: SKINCARE DISTRIBUTION CHANNELS
9
As illustrated in the graph below, 81.2% of all Skincare products are distributed through Store-Based Retailers while 18.8% are distributed through Non-Store Retailers. Non-Store Retailers mainly include direct selling, home shopping and internet retailing.
❑ As indicated in the table below, in 2017, 34.2% of all Skincare products
were distributed via Supermarkets (a decrease from 36.9% in 2012),
while 14.5% were distributed via Direct Selling (a decrease from 14.4%
in 2012).
Source: Euromonitor Image Source: Enhanced Care; Iconfinder; Thenounproject
Channel Distribution (2012 and 2017)
By Outlet Type
Revenue Share (%)
(2012 and 2017)
Revenue Share
(ZAR Million)
(2012 and 2017)
Store-Based Retailing (TOTAL) 83.3% 81.2% 4,466.9 6,743.3
Grocery Retailers 47.1% 43.8% 2,526.5 3,635.3
Modern Grocery Retailers 46.6% 43.5% 2,499.3 3,610.3
Convenience Stores 3.2% 1.8% 168.8 149.7
Discounters 1.3% 2.2% 70.6 183.2
Hypermarkets 5.3% 5.2% 282.5 434.7
Supermarkets 36.9% 34.2% 1,977.4 2,842.8
Traditional Grocery Retailers 0.5% 0.3% 27.2 25.0
Independent Small Grocers 0.5% 0.3% 27.2 25.0
Non-Grocery Specialists 25.8% 25.2% 1,381.4 2,095.4
Health and Beauty Specialist
Retailers25.3% 24.5% 1,354.3 2,033.7
Beauty Specialist Retailers 2.0% 2.0% 108.6 170.2
Chemists/Pharmacies 2.7% 2.2% 146.7 183.2
Drugstores/parapharmacies 20.5% 20.2% 1,099.0 1,680.4
Other Non-Grocery Specialists 0.5% 0.7% 27.2 61.6
Outdoor Markets 0.5% 0.7% 27.2 61.6
Mixed Retailers 10.4% 12.2% 559.0 1,012.6
Department Stores 10.4% 12.1% 555.7 1,007.8
Mass Merchandisers 0.1% 0.1% 3.3 4.9
Non-Store Retailing (TOTAL) 16.7% 18.8% 893.1 1,565.4
Direct Selling 14.4% 14.5% 771.4 1,204.1
Homeshopping 1.2% 0.8% 66.8 64.9
Internet Retailing 1.0% 3.6% 54.9 296.4
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Source: Clarins; Clarins Image Source: Clarins; Blush Beauty & Hair
CLARINS GROUP FACIAL SKINCARE BRANDS/PRODUCTS:
✓Bright Plus (Moisturiser)
✓Clarins (Anti-Ager, Cleanser, Moisturiser, Toner)
✓Daily Energiser (Cleanser, Moisturiser, Lip Care)
✓Extra Firming (Anti-Ager, Mask, Moisturiser)
✓Face Treatment Oils (Moisturiser)
✓Gentle Care (Moisturiser)
✓Hydra-Essentiel (Moisturiser)
✓Multi-Active Range (Anti-Ager, Moisturiser)
✓Super Restorative (Anti-Ager, Mask, Moisturiser)
✓Truly Matte (Moisturiser)
✓My Blend Boosters (Anti-Ager, Moisturiser)
✓My Blend Complementary Products (Anti-Ager, Cleanser,
Moisturiser)
✓My Blend Day and Night Essential Formulas (Moisturiser)
✓My Blend Skin Perfecters (Anti-Ager, Moisturiser)
Established in 1954, Clarins was created by Jacques
Courtin-Clarins in Paris.
❑ The group produces its skincare products and perfumes
exclusively in France, and exports 90% worldwide. Their Beauty
Division consists of the Clarins and My Blend brands, as well as
the Spa business.
❑ The group has 10 000 employees and their products are
distributed in 141 countries worldwide. Clarins’ consists of three
sectors, namely; Cosmetics & Make-up, Perfume and Fasion.
❑ The group has its own Research and Development laboratories
based in France.
❑ The group’s anti-ageing expertise has been confirmed by a top 5
ranking in most Western European countries, the United States
and China.
❑ Clarins’ skincare product range was ranked first for high-end facial
care products in Europe and the Middle East at the end of 2015.
SAMPLE FROM REPORT:SA PREMIUM SKINCARE MANUFACTURING: CLARINS: OVERVIEW
Facial Care
Product Range/Brand
Acne
TreatmentsAnti-Agers
Facial
Cleansers
Facial
Masks
Facial
MoisturisersLip Care
Skin Care
SetsToners
La Prairie Anti-Ageing - 11 - - 6* 2* - -
La Prairie Cleansers
and Toners- 1 4 - - - - 3
La Prairie Platinum
Rare- - - - 6 - - -
La Prairie Radiance - - - - 6 - - -
La Prairie Range - - 6 3 3 - - 2
La Prairie Skin Caviar - - - 1 11 - - -
La Prairie Swiss Ice
Crystal- 6 - - 3** - - -
La Prairie White
Caviar- - - - 6 - - -
Source: La Prairie Image Source: La Prairie
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* Six of the Anti-Agers and two of the Lip Care products are also categorised as Facial Moisturisers
** Three of the Anti-Agers are also categorised as Facial Moisturisers
SAMPLE FROM REPORT:BEIERSDORF (LA PRAIRIE): FACIAL CARE PRODUCTS
TABLE OF CONTENTS
2. Global Premium Skincare Industry Overview (22 pages):
2.1 Global Industry Overview: Background & Definition
2.2 Global Industry Overview: The Evolution of Skincare
2.3 Global Industry Overview: Skincare Market: GLOBAL SKINCARE MARKET: 2017, 2021* & 2024* (IN US$ BILLION) (Graph)
2.4 Global Industry Overview: Professional Skincare Market: GLOBAL PROFESSIONAL SKINCARE MARKET: 2016 AND 2021* (IN US$ BILLION) (Graph)
2.5 Global Market Environment
2.6 Global Key Markets: Regional Overview: GLOBAL SKINCARE MARKET, SHARE BY REGION: 2015 AND 2022*; GLOBAL SKINCARE MARKET, VALUE BY REGION: 2016 (IN
US$ BILLION) (Graphs)
2.7 Global Key Markets: Asia Pacific
2.8 Global Key Markets: Europe: TOP 3 EUROPEAN SKINCARE MARKETS, BY REVENUE: 2017 (IN US$ BILLION) (Graph)
2.9 Global Key Markets: North America: NORTH AMERICAN SKINCARE MARKET SHARE, BY REGION: 2017; US SKINCARE SALES BY SEGMENT: 2016 (IN US$ MILLION)
(Graphs)
2.10 Global Industry Trends
2.11 Global Industry Drivers
2.12 Global Industry Challenges12
1. Executive Summary (3 pages):
1.1 Global Industry Snapshot
1.2 SA Industry Snapshot
1.3 Industry Drivers and Restraints
TABLE OF CONTENTS
13
3. South African Premium Skincare Industry Analysis (81 pages):
3.1 South African Premium Skincare Industry Overview (22 pages)
3.1.1 South African Industry Overview
3.1.2 South African Market: SA Premium Facial Care Market Definitions
3.1.3 South African Industry Market Size: Facial Care Industry (2012-2017): VALUE OF SA MASS AND PREMIUM FACIAL CARE MARKET: 2012-2017 (IN ZAR MILLION); VALUE
OF THE MASS AND PREMIUM FACIAL CARE MARKET (2012-2022*) (Graph and Table)
3.1.4 South African Industry Market Size: Premium Facial Care Market (2012-2017: By Category): VALUE OF SA PREMIUM FACIAL CARE MARKET BY CATEGORY: 2012-
2017 (IN ZAR MILLION) (Graph)
3.1.5 South African Industry Market Size: Facial Care Industry (Forecast: 2018-2022*): VALUE OF SA MASS AND PREMIUM FACIAL CARE MARKET: 2017 & 2022* (IN ZAR
MILLION); PREMIUM FACIAL CARE MARKET BY CATEGORY (2018*-2021*) (Graph and Table)
3.1.6 South African Industry Market Size: Premium Facial Care Market Volumes (2012-2022*): PREMIUM FACIAL CARE MARKET VOLUMES (2012-2022*) (Table)
3.1.7 South African Market Environment: Top Premium Facial Care Companies: TOP 9 PREMIUM FACIAL CARE COMPANIES IN SOUTH AFRICA: 2017 (REVENUE SHARE IN
ZAR MILLION); TOP 9 PREMIUM FACIAL CARE COMPANIES: 2012 VS. 2017 (Graph and Table)
3.1.8 South African Market Environment: Top 1 Premium Facial Care Companies (Per Category): TOP 1 PREMIUM FACIAL CARE COMPANIES (BY CATEGORY) IN 2017
(Table)
3.1.9 South African Market Environment: Top Premium Facial Care Brands: TOP 10 PREMIUM FACIAL CARE BRANDS IN SOUTH AFRICA: 2017 (REVENUE SHARE IN ZAR
MILLION); TOP 10 FACIAL CARE BRANDS: 2012 VS. 2017 (Graph and Table)
3.1.10 South African Market Environment: Top Premium Facial Care Brands (Per Category): TOP 3 PREMIUM FACIAL CARE BRANDS (PER CATEGORY) IN 2017 (Table)
3.1.11 South African Market Environment: Skincare Distribution Channels: CHANNEL DISTRIBUTION FOR SKINCARE PRODUCTS: 2017; CHANNEL DISTRIBUTION (2012 AND
2017) BY OUTLET TYPE (Graph and Table)
3.1.12 South African Industry Trends
TABLE OF CONTENTS
3.1.13 South African Industry Drivers
3.1.14 South African Industry Challenges
3.2 South African Premium Skincare Manufacturing Overview (59 pages)
3.2.1 Ascendis Health: Overview: ASCENDIS HEALTH REVENUE FOR THE SIX MONTHS ENDED 31 DECEMBER 2017 (IN ZAR BILLION) (Graph)
3.2.2 Ascendis Health (Nimue): Overview
3.2.3 Ascendis Health (Nimue): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.4 Babor: Overview
3.2.5 Babor: Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.6 Beiersdorf: Overview: BEIERSDORF CONSUMER SALES FOR THE YEAR ENDED 31 DECEMBER 2017 (IN EURO BILLION) (Graph)
3.2.7 Beiersdorf (Eucerin): Overview
3.2.8 Beiersdorf (Eucerin): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.9 Beiersdorf (La Prairie): Overview
3.2.10 Beiersdorf (La Prairie): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.11 Chanel: Overview
3.2.12 Chanel: Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.13 Clarins Group: Overview
3.2.14 Clarins Group (Clarins): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.15 Clarins Group (My Blend): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
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TABLE OF CONTENTS
15
3.2 South African Premium Skincare Manufacturing Overview Continued (59 pages)
3.2.16 Dermalogica: Overview
3.2.17 Dermalogica: Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.18 Dior: Overview
3.2.19 Dior: Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.20 Elizabeth Arden: Overview
3.2.21 Elizabeth Arden: Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.22 Environ: Overview
3.2.23 Environ: Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.24 Estée Lauder Companies: Overview: ESTÉE LAUDER NET SALES: 2016 VS. 2017 (IN EURO BILLION) (Graph)
3.2.25 Estée Lauder Companies (Bobbi Brown): Overview
3.2.26 Estée Lauder Companies (Bobbi Brown): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.27 Estée Lauder Companies (Clinique): Overview
3.2.28 Estée Lauder Companies (Clinique): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.29 Estée Lauder Companies (Estée Lauder): Overview
3.2.30 Estée Lauder Companies (Estée Lauder): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.31 Estée Lauder Companies (GLAMGLOW): Overview
3.2.32 Estée Lauder Companies (GLAMGLOW): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
TABLE OF CONTENTS
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3.2 South African Premium Skincare Manufacturing Overview Continued (59 pages)
3.2.33 Estée Lauder Companies (Lab Series): Overview
3.2.34 Estée Lauder Companies (Lab Series): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.35 Estée Lauder Companies (La Mer): Overview
3.2.36 Estée Lauder Companies (La Mer): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.37 Guinot: Overview
3.2.38 Guinot: Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.39 Imbalie Beauty: Overview: IMBALIE BEAUTY REVENUE: 2016 VS. 2017 (IN ZAR BILLION) (Graph)
3.2.40 Imbalie Beauty: Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.41 L’Occitane: Overview: L’OCCITANE SALES: 2016 VS. 2017 (IN EURO BILLION) (Graph)
3.2.42 L’Occitane: Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.43 L’Oréal: Overview: L’ORÉAL NET PROFIT: FINANCIAL YEAR 2016 VS. 2017 (IN EURO BILLION) (Graph)
3.2.44 L’Oréal (Lancôme): Overview
3.2.45 L’Oréal (Lancôme): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.46 L’Oréal (Skinceuticals): Overview
3.2.47 L’Oréal (Skinceuticals): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.48 L’Oréal (Vichy Laboratories): Overview
3.2.49 L’Oréal (Vichy Laboratories): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
TABLE OF CONTENTS
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3.2 South African Premium Skincare Manufacturing Overview Continued (59 pages)
3.2.50 Orleans Cosmetics: Overview
3.2.51 Orleans Cosmetics (Gatineau): Overview
3.2.52 Orleans Cosmetics (Gatineau): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.53 Orleans Cosmetics (Nuxe): Overview
3.2.54 Orleans Cosmetics (Nuxe): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
3.2.55 Shiseido Group: Overview: SHISEIDO GROUP SALES: 2016 VS. 2017 (IN YEN BILLION) (Graph)
3.2.56 Shiseido Group (Shiseido): Overview
3.2.57 Shiseido Group (Shiseido): Facial Care Products: FACIAL CARE PRODUCT RANGE/BRAND (Table)
TABLE OF CONTENTS
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4. South African Premium Skincare Retail Analysis (15 pages):
4.1 SA Premium Skincare Retail Overview: Pharmacies (4 pages)
4.1.1 Clicks: Overview: PERCENTAGE CONTRIBUTION TO HEALTH AND BEAUTY SALES CATEGORY (YEAR ENDED 31 AUGUST 2017) (Graph)
4.1.2 Clicks: Skincare
4.1.3 Dis-Chem: Overview DIS-CHEM CATEGORY PERCENTAGE MARKET SHARE (HALF YEAR 2018) (Graph)
4.1.4 Dis-Chem: Skincare
4.2 SA Premium Skincare Retail Overview: Retail Stores and Online Stores (7 pages)
4.2.1 Edgars: Overview: EDGARS DIVISION RETAIL SALES: 2016 VS. 2017 (IN ZAR MILLION) (Graph)
4.2.2 Edgars: Skincare
4.2.3 Foschini: Overview: THE FOSCHINI GROUP RETAIL TURNOVER: 2016 VS. 2017 (IN ZAR BILLION) (Graph)
4.2.4 Foschini: Skincare
4.2.5 Woolworths: Overview
4.2.6 Woolworths: Skincare
4.2.7 South African Online Stores: SOUTH AFRICAN ONLINE SKINCARE STORES (Table)
TABLE OF CONTENTS
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4.3 SA Premium Skincare Retail Overview: Beauty Salons & Spa Chains (4 pages)
4.3.1 Life Day Spa: Overview
4.3.2 Mangwanani: Overview
4.3.3 Placecol Skincare Clinic: Overview
4.3.4 Sorbet: Overview
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