Soundcloud

Brya Cameron, Marcus Daye, Makita Edwards, Brandon Osborne, and Jamaal WilsonSoundcloud

What is soundcloud?Soundcloud is an online audio distribution platform that allows users to:Upload Record Promote Share Listen tooriginally created sounds.

background InfoFounded 2007 in Stockholm, Sweden Launched in October 2008Headquarters are currently in Berlin, GermanyPrivately held company SoundClound was initially designed for musicians to share music recordings amongst each other Now the estimated worth is $3,130,000,000Active Users: 175 million monthly listenersSoundCloud is the second biggest streaming music service in the world behind YouTube

FeaturesUpload music with distinctive URLSCreate and join groups where music can be sharedAbility to make playlist (like, post, share, follow)Access music through online and mobile applicationA clean interface. In fact, SoundCloud is pretty as hell - Alexander Ljung and Forss (founders of SoundCloud)Timed Comment system No file size limits

Benefits: Free- 3 total upload hours- 100 downloads per track- Unlimited playlist creation- Uploaders are able to see statistics from their music (see the amount of plays, downloads, comments and favorites of tracks)

Benefits: PRO- 6 total upload hours - 1,000 downloads per track- Unlimited playlist creation- More stats (plays, downloads, comments and likes, plus get details on who's listening)- Spotlight feature (highlight up to 5 sounds or playlists at the top of your profile)- Quiet Mode feature (hide comments and stats on your tracks & make comments private)- Customizable 'Buy' button text- Replace/updatetrack files without losing any stats or comments

Benefits: Pro Unlimited- Unlimited upload hours*- Unlimited downloads per track- Unlimited playlist creation- Pro stats (see where your listeners are, and where your sounds are being embedded, linked to and posted around the web)- Spotlight feature (highlight up to 5 sounds or playlists at the top of your profile and have your Spotlighted tracks show up as suggestions after your track has finished playing in embedded players)- Quiet Mode feature (hide comments and stats on your tracks & make comments private- Customizable 'Buy' button text- Replace/updatetrack files without losing any stats or comments- Pro support (prioritized customer support help)

Major competitors YouTube- Able to upload music videos- High definition2. Pandora- Music feed to follow other users- Background information on artist3. Spotify- Search by full albums- Eliminates piracy4. Bandcamp- Sell physical goods- Great uploader/listener relationship

Target MarketGeographic: Services are available worldwide through two mediums (application and website)Demographic: Majority of Users: FemalesTop Users: 26-35 (30%) ageTop countries: United States, Germany, United Kingdom, India and EgyptPsychographic: Music oriented audience Website traffic: Globally: 169 United States: 115

Campaign 1: InnovativenessInnovation is a new idea, more effective device or process. Innovation can be viewed as the application of better solutions that meet new requirements, inarticulated needs, or existing market needs.SoundCloud is the first of its kind.

Party with Headphones

Music Rain

Innovativeness

InnovativenessRadio

Campaign 2: Musician/Listener relationshipBonding: To join or be joined securely to something else.Soundcloud has the ability to expand artists fan/follower base, especially through the features and benefits offered from using the network.

The many mobile apps allow for recording and uploading from a smart phone which is great for spontaneous recordings (not everything needs to be mastered)

Youve been invited to my exclusive listening party! Log in to soundcloud.com to hear more.

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