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Sony convergent introduction

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Page 1: Sony convergent introduction
Page 2: Sony convergent introduction

Convergent Media Systems

Digital Signage Overview

Page 3: Sony convergent introduction

Convergent Media Systems

Sony Electronics

Pioneers in digital signage industry First network: 1995

Responsible for media to over 45,000 displays that are seen by 5 million+ people every day

Innovative and flexible solutions built around your unique requirements

Ownership

Proven

Reliable

Approach

Page 4: Sony convergent introduction

Trusted Advisor to Blue Chip Clients

Page 5: Sony convergent introduction

Digital Signage Experience

Retail

Page 6: Sony convergent introduction

Digital Signage Experience

Banking

Page 7: Sony convergent introduction

Digital Signage Experience

Cinema

Page 8: Sony convergent introduction

Digital Signage Experience

Quick Service Restaurant

Page 9: Sony convergent introduction

Digital Signage Experience

C-Stores Stadiums and Arenas

Page 10: Sony convergent introduction

Digital Signage Experience

Medical Out of Home

Page 11: Sony convergent introduction

Convergent Approach

Solution Discovery and Design Process

Design solutions around your business objectives.

• Let your goals drive technology

• Develop a solution tailored to meet your needs

Page 12: Sony convergent introduction

• Fully Managed service• Sold direct• Target market

• Banking• Retail• Quick service restaurant

• Applications• Touchscreen• Video walls• Mobile• Menu boards

•Client managed •Sold direct and through channels•Target market

• Retail• Quick service restaurant

•Applications• Touchscreen• Dynamic digital signage• Menu boards

Convergent Digital Signage Solutions

Page 13: Sony convergent introduction

Hosted SolutionContent Distribution: ConvergentContent Management: Customer

Browser based content management for local control

Fully Managed SolutionContent Distribution: ConvergentContent Management: Convergent

Browser based content review and approval

Shared platform

components

Page 14: Sony convergent introduction

Solution FeaturesContent Management

Client

Content Distribution

Convergent

Applications

• Dynamic digital signage• Touchscreen• Menu boards• Dynamic data integration

Markets• Retail• Corporate• QSR• Education

• Healthcare• Corporate

Page 15: Sony convergent introduction

• Easy to use web-based interface for anytime, anywhere access

• Customized template design for unified look across all locations

• Customized POS integration

• Centralized content distribution distribution

• Real-time updates

• Local content management and control

• Role-based access

Solution Features

Page 16: Sony convergent introduction

Solution FeaturesContent Management

Convergent

Content Distribution

Convergent

Applications

• Dynamic digital signage• Video walls• Touchscreen• Menu boards• Live streaming video• Dynamic data integration

Markets• Retail• Corporate• QSR• Public Spaces

• Healthcare• Corporate

Page 17: Sony convergent introduction

• Managed services platform

• Highly configurable and customizable

• Many technology options for maximum flexibility and cost containment

• Supports a host of applications

• Various configurations across different store types—all managed and supported on a single platform

• Vast content options

• Advanced workflows to reduce time

Solution Features

Page 18: Sony convergent introduction

• Multiple display options

• Multiple player options

• Multiple configuration options available on the same platform

• Modular application design

• Cellular, internet or satellite based distribution

• “Store & Forward” and “Live Broadcast”

• Supports all major media file formats

• Supports a number of signage applications

Solution Flexibility

Page 19: Sony convergent introduction

Simple User Interface

• Web based content workflow application

• Role based access for content creators, reviewers and approvers.

• Grant secure access to third parties like your agency.

Page 20: Sony convergent introduction

Hardware

Software

Content Distribution

Content Creation

Network Monitoring

Field Services

System Desig and Integration

Convergent Value Proposition

End-to-End Solutions Designed Around Your Unique Business Objectives

• Vast digital signage experience

• Provide digital signage solutions to over 45,000 screens worldwide

• Depth and range of services

• Managed services so you can outsource your “non-core” capabilities

• Platform approach for maximum flexibility and scalability

• Extensive services offering for the highest quality and uptime

• Award winning content creation

Page 21: Sony convergent introduction

Case Studies

Page 22: Sony convergent introduction

Case Study

Objectives• Implement a highly complex digital

solution to improve signage efficiency and drive sales

Implementation• Over 200 stores with signage in

multiple areas throughout the store • Manage about 200 displays per store

Applications• Stretch screen end cap• TV wall• Signage to tablet devices• Large scale signage in media,

mobile, gaming and movie zones

Best Buy Canada

Page 23: Sony convergent introduction

Case Study

Objectives• New entrant into the mobile market• Enhance new store design with digital signage• Enhance the store experience

Implementation• Fully managed digital signage solution• 30 stores • Several zones within each store (mobile, Internet, cable,

home phone…)• Players and zones operate independently

Cox Communications

Page 24: Sony convergent introduction

Case Study

Objectives• Enhance the Sony brand• Enhance user experience: hands-on with Sony products

Implementation• Prodokol Snap• 25-50 players per store• Players and zones operate independently• All time synchronized

Applications• Change content via mobile phone• Digital signage integrated into in-store audio• Digital fact tag • Auto switching for PlayStation and 3D

Sony Stores

Page 25: Sony convergent introduction

Case Study

Objectives• Drive product sales and customer loyalty

across all Suncor brands• Offset loss of in-store cigarette ad revenue

Implementation• 1-10 players per store across over 500

locations• Players and zones operate independently• Screen synchronization and day parting

Applications• Targeted signage behind cashier• Outdoor signage at drive-thru car wash• Outdoor signage at the gas pump• Branded signage above beverage coolers

Suncor/Petro Canada

Page 26: Sony convergent introduction

Case Study

Objectives• Enhance the Chase brand• Educate customers in-branch

Implementation• Fully managed digital signage solution • Over 650 locations with 2-6 players per

branch• Online workflow for synergy between

Convergent, Chase and agency

Applications• Three synchronized screens behind teller

area• Integration of Bloomberg TV, eliminating

all commercials

Chase Bank

Page 27: Sony convergent introduction

Case Study

Objectives• Expand share of wallet with

existing customers• Reduce perceived

Implementation• 1-2 players per store across

1,500 locations• Unique messaging across

multiple bank brands

Applications• Targeted signage behind teller

Citizens Bank

Page 28: Sony convergent introduction

Case Study

Objectives• Drive revenue through concession• Enhance the user experience

Implementation• Digital menu board solution• Worldwide National Amusement branding• Local manager control

Applications• Integrated into POS system• Change products, pricing locally• Feature high margin items

National Amusements

Page 29: Sony convergent introduction

Digital Signage Case Study

Objectives• Sell more premium products• Customers walked in and looked down at

ice cream• Need them to look up at premium

offerings

Implementation• Digital promotion boards• 3 screens featuring six premium

products• Constant rotation of product

Häagen-Dazs