SoloHealth Advertising Specifications

August 18, 2011

Ad Targets Total Impressions Imp. DistributionSpecific Health Screening 1,400,000 35%-Blood Pressure, BMI, Vision, HRA Option to target impressions to specific health screenings

Demographic Targets 550,000 14%-M/F -65+-18-24 -Caucasian-25-34 -African American Option to choose gender, age segments or ethnicities to target impressions-35-54 -Hispanic-55-64 -Other

Lifestyle/Family History Questions 450,000 11%How healthy is your overall diet?How many days each week are you active? Choose 4-5 Lifestyle/Family History Questions – Have you been told you have a heart problem in the past (See slide 5 for all Health Screening questions)

Health Screening Results 500,000 13%-Results Screen, Detailed Results, Emailed Results

All Diagnostic Screenings Rotation 800,000 20%

Monthly Newsletter 300,000 8%

Targeted Campaign Impressions

Health Screening Questions

P2

P3

1. Are you currently taking medication to control high blood pressure?

2. Do you have a blood relative who was told they have diabetes?

3. Do you have a blood relative who was told they have high blood pressure?

4. How healthy is your overall diet?

5. How many servings of fruits and vegetables do you eat per day?

6. Do you eat packaged food on a regular basis?

7. In the past month, how often did you feel nervous and/or stressed?

8. In the past month, how many days did you use tobacco products?

9. In the past 7 days, how many days were you physically active for at least 30 minutes?

10. Do you eat breakfast most mornings?

11. Have you had a prostate exam within the past year?

12. Have you had a pap test within the past year?

13. Have you had a breast cancer exam from a health professional in the past year?

14. During the past 30 days, for about how many days have you felt sad or depressed?

15. How often do you feel like you can not control the important things in your life?

Kiosk Touch Screen

Position on Screen Ad Dimensions Supported MediaLeaderboard 468 x 60, left justified .jpg, .gif, .pngSkyscraper 120 x 600 .jpg, .gif, .png

Emailed Results

Position on Screen Ad Dimensions Supported MediaLeaderboard 468x60, left justified .jpg , .gif, .png

Position on Screen Ad Dimensions Supported MediaSkyscraper 120x600 .jpg, .gif, .png

Position on Screen Ad Dimensions Supported MediaCoupon 400 x 140 .jpg , .gif, .png

One Touch Microsite

Erase Click here to learn more on the banner and put a text line under it that says touch here to learn more

Replace wordClick with touch

Listerine Microsite

Microsite - Template & Specifications

Erase Click Here to Learn More from the banner ads

Microsite - Template & Specifications

Email Results Coupon Ad Concepts

Coupon Dimensions Supported Media400 x 140 jpg , .gif, .png

Site Specific URL Link embedded in email

Launch Requirements Approximate TimelinePharmavite Sponsorship commitment: 7/29/11

Pharamvite Signed Contract: 8/15/11

Program kick-off call: 8/18/11-Provide specs for banners & microsite-Discuss objectives of microsite

Pharmavite’s decision on target segments: 8/23/11-Diagnostic paths, demos, lifestyle questions

Pharmavite’s decision on microsite objectives: 8/29/11

Pharmavite assets requirements for microsite: 9/2/11

SoloHealth begins microsite development: 9/6/11

SoloHealth to provide first version of microsite for review: 9/9/11

Pharamvite Banner creatives due: 9/1/11

Pharmavite to provide microsite revision requirements: 9/12/11SoloHealth to provide revised microsite version: 9/14/11

Anticipated Campaign Launch: 9/15/11-10/15/11 timeframe