SOFT DRINKS - Carlsberg We Deliver More · 4 1CGA Licensed w/e 11.8.2018 vs LY. 2Drink Differently Britvic Soft Drinks Growth ... PEPSI Pepsi 62002 1 x 7L 4 Pepsi Max 62003 1 x 7L

SOFT DRINKS

2 3

CONTENTS

CORE ESSENTIALSPage 10

NO/LOW ALCOHOL & WATERPage 24

CRAFTED & PREMIUMPage 16

RANGING BY OUTLETPage 44

Insight from our partners at Britvic on how to create your own ranges to maximise sales, upselling and cross-selling.

BESPOKE DRINKS MENU SERVICEPage 46

Let us help you create the perfect menu for your pub or bar using our industry knowledge and insights.

CATEGORY INSIGHTSPage 4

Dive into some amazing insights into soft drinks from industry giants Britvic. Here we look at topics such as profitable growth, cash margins on mixers, sector growth and consumer opinion.

SPIRITS RANGINGPage 8

In collaboration with Distilled, our spirits division, we look at how soft drinks and mixers are inherently linked to the spirits category. Helping you to know how to leverage the relationship to improve your bottom line.

Terms & Conditions: All products are supplied subject to our standard terms and conditions of sale; copies are available at www.carlsberguk.co.uk/termsandconditions. By law, we cannot sell or supply alcohol to anyone who isn’t over 18. By placing an order you confirm that you are 18 or over and have accepted and agreed to be bound by all applicable terms and conditions. Whilst any recommendations or representations in this guide or otherwise made by Distilled/Crown Cellars are given in good faith, you should not rely on them in place of your own independent professional advice. All images are for illustration only, product packaging may differ. Details correct at time of going to print. We reserve the right to change details without notice. Errors and omissions excepted. These terms and conditions and any dispute or claim arising out of or in connection with them shall be governed by English Law and subject to the exclusive jurisdiction of the courts of England and Wales.

Distilled is a trading name of Carlsberg UK Limited. Customer Contact Centre: 0800 0854646 . Carlsberg UK Limited. Registered office: Jacobsen House, 140 Bridge Street, Northampton, NN1 1PZ. Company number: 00078439

For details of allergens and other information please go to www.carlsbergwedelivermore.co.uk/legal.

CARLSBERG UK IS A MEMBER OF THE PORTMAN GROUP – PROMOTING RESPONSIBLE DRINKING

KIDSPage 22

ENERGYPage 30

MIXING MUST HAVESPage 32

CONTENTS

4 51CGA Licensed w/e 11.8.2018 vs LY. 2Drink Differently Britvic Soft Drinks Growth Drivers 2017. 3Mintel Soft Drinks Review June 2017.

is worth1£4.35bn

Soft drinks licensed market

+1.6% value growth YOY

CATEGORY INSIGHTS

CATEGORYINSIGHTS

Dive into some thought-provoking insights for the soft drinks category. Here we look at topics such as market and consumer

trends, category value, growth and range information.

of outlet choice2

top 4 driver

half of guests

Range is a

However

feel the soft drinks range is too narrow when eating

and drinking out

Ensure

mainstream,premium and

super premium

your range caters for all ends of the price ladder, including

3

6 7

consumers moderate their

are eating out

93%

3%

alcohol intake

of UK adult consumers

Spend per visit is up

Therefore when people do go out they are

willing to spend more

1 in 3

CATEGORY INSIGHTS

3

1

ahead of full sugar alternatives

+39%2

drive growthPremium soft drinks

continue to see growth

Low Calorie

Full sugar sees a decline of

continues to

+15%

-4%

+33%

-3.4%

in value YoY

in value YoY

in value YoY (12 weeks)

in value YoY (12 weeks)

1MCA. 2CGA OPMS Data to 16/06/2018. 3Adult drinking habits of BG 2006 - 2016 ONS May 2017. 4Neilsen CGA Total on trade to 11.08.18.

4

CATEGORYINSIGHTS

8 9

SPIRITS RANGING

SPIRITSRANGING

Historically, there has always been a strong link between the soft drinks and spirits categories, with perfect serves and cocktails stretching back many decades.

As the average spirits range is becoming more eclectic and diverse, consumers are drinking less but willing to pay more; premium is growing ahead of mainstream, and – thanks to the emergence of a craft distilling movement – the bar community has witnessed a plethora of discerning sprits hitting the market.

Carlsberg UK strongly believe that this trend also applies to soft drinks and mixers. After decades of being dominated by a couple of big brands, the soft

drinks and mixer scene has become a source of innovation, with a variety of new entrants offering bartenders greater choice when it comes to sourcing suitable soulmates for their spirits.

With over 25 years’ experience, Distilled offers a carefully curated range of hundreds of spirits. With Distilled, you get the best of both worlds, an expert team that’s as passionate and knowledgeable about the spirits category as you are and the scale and convenience of a big organisation that can meet all of your drinks needs in a single drop.

Supported by dedicated Wines & Spirits Managers

Working in partnership with Tom Sandham & Ben McFarland, The Thinking Drinkers

Annual Distilled Guide and quarterly themed periodicals

Ranging advice, menu creation and spirit tasting events

WSET Training Level 1 & 2

DISTILLED OFFERS THE FOLLOWING POINTS OF DIFFERENCE WHEN CONSIDERING YOUR SPIRITS RANGE:

8

WANT TO KNOW MORE ABOUT OUR SPIRITS RANGE?GET IN TOUCH: DISTILLEDUK.COM

DISTILLEDUKTW/FB +44 (0)845 072 7092

1 0 1 1

CORE ESSENTIALS CALL OUR SALES TEAM ON 0800 0854646

The range anchors that your customers look for; your engine room for volume and rate of sale.

CORE ESSENTIALS

for every pub includes an offer of a

the sugar in their diets

strong growth

Don’t forget your

cola, lemonade, juice drink & cordial

92%low and no sugar range

evolve to healthier alternatives

Low sugar sales are in

so ensure you have the breadth of range to tap into this growth space as guests

of guests are trying to

Core essentials

reduce

1Kantar LinkQ Feb 2016, Attitudes to Nutrients GB Report.

1

1 2 1 3

7UP

7UP Free 62000 1 x 7L 2

BRITVIC

Tonic 61992 1 x 7L 3

PEPSI

Pepsi 62002 1 x 7L 4

Pepsi Max 62003 1 x 7L 2

Diet Pepsi 62009 1 x 7L 2

R WHITES

R Whites Lemonade 62004 1 x 7L 2

TANGO

Tango Orange No Added Sugar 19404 1 x 7L 2

COCA-COLA

Coca-Cola 57427 1 x 7L 4

Coca-Cola Zero 13336 1 x 7L 2

Diet Coke 57429 1 x 7L 2

SCHWEPPES

Schweppes Lemonade 57428 1 x 7L 2

APPLETISER

Appletiser 56990 24 x 275ml Glass NRB 2

BRITVIC 55

Britvic 55 Apple 56755 24 x 275ml Glass NRB 4

Britvic 55 Orange 56754 24 x 275ml Glass NRB 4

COCA-COLA

Coca-Cola 56895 24 x 200ml Glass NRB 4

Diet Coke 56894 24 x 200ml Glass NRB 2

Coca-Cola 56729 24 x 330ml Glass NRB 4

Diet Coke 56730 24 x 330ml Glass NRB 2

Coca-Cola Zero 57149 24 x 330ml Glass NRB 2

Coca-Cola 56539 24 x 330ml Can 4

Diet Coke 56557 24 x 330ml Can 2

Coca-Cola 56867 24 x 500ml PET 4

Diet Coke 56868 24 x 500ml PET 2

IRN-BRU

IRN-BRU 56617 24 x 330ml Can 2

IRN-BRU Sugar Free 56618 24 x 330ml Can 2

CORE ESSENTIALS

CORE ESSENTIALSThe range anchors that your customers look for; your engine room for volume and rate of sale.

BIB CARBONATES

Sugar key:

Exempt (milk or fruit based) Sugar content 5-8g/100ml

Sugar content <5g/100ml Sugar content >8g/100ml

1

2

3

4

REFRESHMENT COLA APPLE ORANGELEMONADE NO SUGAR SPARKLING SPARKLING

SPARKLING REFRESHMENT REFRESHMENT REFRESHMENT

No real secret, just great- tasting lemonade since 1845.

Maximum taste. No sugar.

Indulge in 100%, sparkling Appletiser. An expertly blended and luxurious apple juice that elevates every moment.

Britvic 55 Orange has a crisp easy-drinking style and is the no. 1 sparkling juice drink. It contains 55% juice.

R WHITESLEMONADE

PEPSI MAX APPLETISER

BRITVIC 55 ORANGE

SKU SKUCase Size & Quantity Case Size & QuantitySugar Sugar

CALL OUR SALES TEAM ON 0800 0854646

1 4 1 5

LEMONADE

7UP Free 13626 24 x 330ml Glass NRB 2

7UP Free 57978 24 x 600ml PET 2

7UP 57117 24 x 500ml PET 3

Halls Lemonade 56538 12 x 1L Glass RB 2

R Whites Lemonade 56541 12 x 1.5L PET 2

PEPSI

Pepsi 57261 24 x 200ml Glass NRB 4

Diet Pepsi 57259 24 x 200ml Glass NRB 2

Pepsi 13627 24 x 330ml Glass NRB 4

Diet Pepsi 13624 24 x 330ml Glass NRB 2

Pepsi Max 13625 24 x 330ml Glass NRB 2

Pepsi 56542 24 x 330ml Can 4

Diet Pepsi 56544 24 x 330ml Can 2

Pepsi 56983 24 x 500ml PET 4

Diet Pepsi 57979 24 x 600ml PET 2

Pepsi Max 57980 24 x 600ml PET 2

Pepsi 56543 12 x 1.5L PET 4

Diet Pepsi 57116 12 x 1.5L PET 2

Pepsi Max 16183 12 x 1.5L PET 2

TANGO

Tango Orange 56546 24 x 330ml Can 2

Tango Orange No Added Sugar 56548 24 x 330ml Can 2

Tango Orange 57976 24 x 600ml PET 2

Bottlegreen Elderflower Cordial 59667 6 x 500ml Glass NRB 2

Britvic Blackcurrant Cordial 56727 12 x 1L PET 2

Britvic Lime Cordial 56728 12 x 1L PET 2

Britvic Orange Squash 56726 12 x 1L PET 2

Robinsons Crushed Lime & Mint NEW 8 x 500ml Glass NRB 2

Robinsons Pressed Pear & Elderflower NEW 8 x 500ml Glass NRB 2

J20

J2O Apple & Mango 56724 24 x 275ml Glass NRB 2

J2O Apple & Raspberry 57013 24 x 275ml Glass NRB 2

J2O Orange & Passion Fruit 56725 24 x 275ml Glass NRB 2

J2O Spritz Apple & Watermelon 13630 24 x 275ml Glass NRB 2

J2O Spritz Peach & Apricot 13632 24 x 275ml Glass NRB 2

J2O Spritz Pear & Raspberry 13633 24 x 275ml Glass NRB 2

CORE ESSENTIALS

CORE ESSENTIALS

ORANGEREFRESHMENT REFRESHMENTSPARKLING

SUGAR FREE

LEMON JUICE

LIME ORANGE PASSION FRUIT

No sugar. No calories.

Tango is an iconic British brand, known and loved for its distinctive taste and lip-smacking, real fruit ‘tang’.

7UP is the original Lemon Lime soft drink, containing 100% natural lemon and lime flavours, with no colourings, preservatives or caffeine.

A delicious blend of fresh orange and sweet passion fruit.

DIET PEPSI

TANGO ORANGE

7UP FREE

J2O ORANGE & PASSION FRUIT

The range anchors that your customers look for; your engine room for volume and rate of sale.

CARBONATES CARBONATES

CORDIAL

LONG DRINKS

COLA NO SUGAR

REFRESHMENT REFRESHMENT

SKU SKU

SKU

SKU

Case Size & Quantity Case Size & Quantity

Case Size & Quantity


Sugar Sugar

Sugar

Sugar


1 6 1 7

aimed at adults soft drinks

A wider range of mature

would be welcomed by over 2/3 of guests in restaurants,

pubs and bars

Consumer demand

65%

for premium soft drinks remains high, with

stating that they would pay more for a

premium product

CRAFTED & PREMIUM

Premium soft drinks are driving high-value growth with consumers willing to pay more for authentic and crafted soft drinks.

CRAFTED & PREMIUM

craft-style non-alcoholic drinks

56% of consumerswould like to see more

when eating and drinking out

1CGA Peach track April 2017. 2MCA on trade bespoke research June 2016. 3Mintel Soft Drinks review June 2017.

1

2

3


1 8 1 9

CRAFTED & PREMIUM


CRAFTED & PREMIUM

Medium-sweet balanced with subtle bitter notes of natural orange, carried through to a caramelised orange finish, creating a truly unique taste that dances in the mouth.

SANPELLEGRINO ARANCIATA

A precise blend of white peach juice and distilled essence of jasmine for a fruity yet floral finish. It is exquisite when drunk alone, or adds a light sweetness to round off the bitterness of a gin.

LONDON ESSENCE SODA WHITE PEACH & JASMINE

Made using lots of real pressed raspberry juice, blended with squeezed lemon juice and lightly sparkling spring water.

Containing more than 50% Mandarin juice, enhanced by a particularly fine Mandarin oil, orange is the predominant aroma and taste with just a hint of ginger.

BELVOIR RASPBERRY LEMONADE

FENTIMANS MANDARIN & SEVILLE ORANGE JIGGER

BELVOIR

Organic Ginger Beer 17379 12 x 250ml Glass NRB 4

Raspberry Lemonade 16297 12 x 250ml Glass NRB 3

Sparkling Elderflower Pressé 16296 12 x 250ml Glass NRB 3

BOTTLEGREEN PRESSÉ

Crisp Apple 61093 12 x 275ml Glass NRB 2

Elderflower 59668 12 x 275ml Glass NRB 2

Pomegranate & Elderflower 59874 12 x 275ml Glass NRB 2

FENTIMANS

Apple & Blackberry NEW 12 x 275ml Glass NRB 3

Dandelion & Burdock 57533 12 x 275ml Glass NRB 3

Elderflower 15598 12 x 275ml Glass NRB 3

Ginger Beer 56860 12 x 275ml Glass NRB 3

Mandarin & Seville Orange Jigger 60796 12 x 275ml Glass NRB 3

Rose Lemonade 60794 12 x 275ml Glass NRB 3

Victorian Lemonade 57534 12 x 275ml Glass NRB 3

FRANKLIN & SONS

Apple & Rhubarb 15306 12 x 275ml Glass NRB 2

Dandelion & Burdock 15307 12 x 275ml Glass NRB 3


Strawberry & Raspberry 15302 12 x 275ml Glass NRB 2

LONDON ESSENCE

Soda Rhubarb and Cardamom NEW 12 x 200ml Glass NRB 2

Soda White Peach & Jasmine NEW 12 x 200ml Glass NRB 2

R WHITES

Raspberry Lemonade 18538 24 x 330ml Can 2

SANPELLEGRINO

Aranciata 13722 24 x 330ml Can 2

Aranciata Rossa 15507 24 x 330ml Can 2

Limonata 13721 24 x 330ml Can 2

Pompelmo 15701 24 x 330ml Can 2

ADULT PREMIUM ADULT PREMIUM

Sugar key:



1

2

3

4

RASPBERRY ORANGE ORANGE PREMIUMSPARKLING JUICE SPARKLING PEACH

ZINGY CRAFTED REFRESHMENT REFRESHMENT GIN



2 0 2 1

CRAFTED & PREMIUM


CRAFTED & PREMIUM

Robinsons Fruit Cordial is a sophisticated twist to squash with combinations of real fruit and botanical flavours.

ROBINSONS PREMIUM LIME & MINT

A genuine Jamaican brand, made from the potent flavourful roots of ginger. It is as amazingly refreshing and crisp as it is unique and original.

It’s a lightly sparkling citrus cocktail chameleon made with the zing of real grapefruit and a dash of glorious Jamaican sunshine.

OLD JAMAICA GINGER BEER TING

BUNDABERG


OLD JAMAICA

Diet Ginger Beer 18440 24 x 330ml Can 2

Ginger Beer 12898 24 x 330ml Can 2

TING

Ting 17531 24 x 330ml Can 2

BOTTLEGREEN

Elderflower Cordial 59667 6 x 500ml Glass NRB 2

ROBINSONS PREMIUM

Crushed Lime & Mint NEW 8 x 500ml Glass NRB 2

Pressed Pear & Elderflower NEW 8 x 500ml Glass NRB 2

FROBISHER’S

Apple Juice 20214 24 x 250ml Glass NRB 1

Cranberry Juice 20213 24 x 250ml Glass NRB 1

Mango Juice 20212 24 x 250ml Glass NRB 1

Orange Juice 20215 24 x 250ml Glass NRB 1

CARBONATES JUICE

CORDIAL

PAMPERO’S ESPECIALCARACAS MULEINGREDIENTS:

50ml Pampero Especial Fentimans or Old Jamaica Ginger Beer Orange sliced

METHOD:

Fill a tall glass or copper mug with the desired amount of ice Pour in Pampero Especial Fill the glass with Fentimans ginger beer Garnish with a slice of orange

INSPIRATION #01

GINGER GRAPEFRUIT LIMEJAMAICA JAMAICA MINT

RUM MIXER COCKTAILS ZINGY PREMIUM

SKU SKU

SKU

Case Size & Quantity Case Size & Quantity


Sugar Sugar

Sugar

Smooth and rich, using only the best Alphonso mangoes, our mango juice drink delivers fabulous freshness that is delicious served over ice, topped up with soda or mixed into a mocktail or cocktail.

FROBISHER’SMANGO JUICE

MANGO JUICE

TROPICAL


2 2 2 3

FRUIT SHOOT

Apple & Blackcurrant NAS NEW 24 x 200ml PET 2

Summer Fruits NAS NEW 24 x 200ml PET 2

Orange Low Sugar NAS NEW 24 x 200ml PET 2

FRUIT SHOOT WATERS

Hydro Apple & Raspberry 58228 24 x 350ml PET 2

Hydro Orange & Pineapple 58227 24 x 350ml PET 2

FRUIT SHOOT JUICE

Juiced Apple & Pear 19167 24 x 200ml PET 2

Juiced Orange & Pineapple 19168 24 x 200ml PET 2

KIDS

KIDS

Spend is

12% 70%

if kids are present

of parents are

about sugar content in their child’s diet

more per household

concerned

Kids want fun and tasty drinks made for them. Parents are often willing to pay a premium for this.

Sugar key:



1

2

3

4

KIDS SKU Case Size & Quantity Sugar

Simply pressed from tangy apples and juicy ripe pears grown in the best climates for delicious tasting fruit.

Give your taste buds a burst of sunny, tropical flavours with Hydro Orange & Pineapple low sugar.

FRUIT SHOOTJUICED APPLE & PEAR

FRUIT SHOOT HYDRO ORANGE & PINEAPPLE

79%to have a range of soft drinks for their children,

and are willing to

of parents think it’s important

pay a premium

1MCA Eating Out Panel Full Year Dec 2017. 2Mintel focus on Soft Drinks 2016. 3Britvic online research, total foodservice, July 2017.

3

1

2

APPLE LOW SUGARPEAR SPRING WATER

SCHOOLS COMPLIANT SCHOOLS COMPLIANT


2 4 2 5

not drunk alcohol

66% of consumershave visited a licenced venue

on a night out and

1

don’t drink alcohol

1/3of consumers state they

on a night out for health reasons

NO/LOW ALCOHOL & WATER

Consumers are increasingly looking to moderate their alcohol consumption, and soft drink choice is becoming more considered. This has led to an increase in the appetite for non-alcoholic alternatives across all categories, including beer, spirits, soft drinks and water.


1CGA consumer panel September 2018. 2CGA Brand Track April 2018. 3CGA consumer panel September 2017.

healthy lifestyle

62%of consumers

proactively try to lead a

2

3


2 6 2 7



REFRESHMENT MINERAL WATER

NATURAL SPRING

BRITISH

A unique taste coming from a land like no other.

ACQUA PANNA NATURAL STILL MINERAL WATER

Voted ‘Best Sparkling Water in the World.’ This subtly carbonated spring water is recognised for its exceptional mineral balance and clean, refreshing taste.

HARROGATE SPARKLING WATER

SPAIN

HOPPY SPICE PURE SPARKLING

DISTILLEDFOOD COCKTAIL

San Miguel 0,0 is light and fresh on the palate with a somewhat sweet finish in which the initial notes of cereal, pear and flowers linger.

An aromatic and complex blend of allspice berry, cardamom, bark and citrus peel distillates. Serve with tonic.

SAN MIGUEL 0,0

SEEDLIP SPICE 94

BEER & CIDER

Adnams Ghost Ship 20167 8 x 500ml Glass NRB 0.5%

Brooklyn Special Effects 20144 24 x 355ml Glass NRB 0.4%

Carlsberg 0,0 20504 24 x 330ml Glass NRB 0%

Erdinger Alcohol-free 18499 12 x 500ml Glass NRB 0.5%

San Miguel 0,0 13186 24 x 330ml Glass NRB 0%

Kopparberg Mixed Fruit No Alcohol 61712 8 x 500ml Glass NRB 0%

SPIRITS

Gordon’s Ultra Low G&T Grapefruit 20932 12 x 250ml Glass NRB <0.5%

Gordon’s Ultra Low G&T Lime 20933 12 x 250ml Glass NRB <0.5%

Seedlip Grove 42 20905 1 x 70cl Glass NRB 0%

Seedlip Spice 94 20904 1 x 70cl Glass NRB 0%

TORRES

Torres Natural Low White Wine 13825 1 x 75cl Glass NRB 1%

ACQUA PANNA

Natural Still Mineral Water 17412 24 x 250ml Glass NRB 1

Natural Still Mineral Water 13711 12 x 750ml Glass NRB 1

BALLYGOWAN

Pure Irish Still Water 15647 24 x 330ml Glass NRB 1

Pure Irish Sparkling Water 15649 24 x 330ml Glass NRB 1

Pure Irish Still Water 12560 24 x 500ml PET 1

Pure Irish Still Water 15648 12 x 750ml Glass NRB 1

Pure Irish Sparkling Water 15650 12 x 750ml Glass NRB 1

HARROGATE

Still Water 59749 24 x 330ml Glass NRB 1

Sparkling water 59748 24 x 330ml Glass NRB 1

Still Water 58541 30 x 500ml PET 1

Sparkling water 58540 30 x 500ml PET 1


Sparkling water 58538 12 x 750ml Glass NRB 1

SKU SKUCase Size & Quantity Case Size & QuantityABV SugarNO/LOW ALCOHOL WATER

NO/LOW ALCOHOL & WATER CALL OUR SALES TEAM ON 0800 0854646

2 8 2 9


CAN SPARKLINGNON-PLASTIC WATER

CanO Water was created in response to the damaging impact that plastic bottles have on the environment, it is an infinitely recyclable alternative to plastic bottles. Recycle your can and it will be back on the shelf in as little as 6 weeks.

Can0 STILL SPRING WATER

Sourced from Scotland, Strathmore Spring Water is a pure, clear spring water created by nature in a 50 year filtration process through the sandstone layers of the Vale of Strathmore.

STRATHMORE SPARKLING WATER

WATER WATERBRITISH ITALY

Hildon comes from beneath the chalk hills of the beautiful Hampshire countryside in the South of England. The water is wholesome, naturally filtered and crystal clear.

S.Pellegrino is a fine quality natural mineral water that flows from natural springs in the San Pellegrino Terme area.

HILDON STILL NATURAL MINERAL WATER S.PELLEGRINO

STRATHMORE


Sparkling Water 57177 24 x 330ml Glass NRB 1

Still Water 57180 24 x 500ml PET 1

Still Water Sports Cap 57176 24 x 500ml PET 1

Sparkling Water 57179 24 x 500ml PET 1

Still Water 57175 12 x 1L Glass NRB 1

Sparkling Water 57178 12 x 1L Glass NRB 1

Can0 WATER

Still Water NEW 24 x 330ml Can (ringpull) 1

Sparkling Water NEW 24 x 330ml Can (ringpull) 1

HILDON

Still Mineral Water 17347 24 x 330ml Glass NRB 1

Sparkling Mineral Water 17346 24 x 330ml Glass NRB 1

Still Mineral Water 17376 12 x 750ml Glass NRB 1

Sparkling Mineral Water 17349 12 x 750ml Glass NRB 1

S.PELLEGRINO

S.Pellegrino 17411 24 x 250ml Glass NRB 1

S.Pellegrino Natural Mineral Water 13710 12 x 750ml Glass NRB 1

WATER WATER

Low and no alcohol salesdrink tap watergrew by 20%

1 in 5 guests

last year therefore there’s a BIG opportunity to trade guests up

1 2

1CGA Dec MAT 2017. 2MCA May 2018.

PREMIUM MINERAL REFRESHMENT REFRESHMENTPREMIUM



NO/LOW ALCOHOL & WATER CALL OUR SALES TEAM ON 0800 0854646

3 0 3 1

ENERGY

GATORADE

Gatorade Cool Blue 14710 24 x 500ml PET 2

Gatorade Orange 57619 24 x 500ml PET 2

KICK

Kick Energy 57890 24 x 250ml Can 2

MONSTER

Monster Energy Ultra 17578 24 x 355ml Can 2

Monster Export 17582 24 x 355ml Can 4

Monster Energy Ultra NEW 24 x 250ml Can 2

Monster Export NEW 24 x 250ml Can 4

Monster Mango Loco NEW 24 x 250ml Can 4

PURDEY’S

Purdey’s Edge 19395 12 x 250ml Can 2

Purdey’s Rejuvenate 19397 12 x 250ml Can 2

RED ALERT

Red Alert Energy 59125 24 x 250ml Can 2

RED BULL

Red Bull Sugarfree 56897 24 x 250ml Can 2

Red Bull 56704 24 x 250ml Can 4

Red Bull Editions Tropical 16146 12 x 250ml Can 4

A unique blend with dark fruit juices, sparkling spring water and botanical extracts, enhanced with vitamins to help you stay sharp.

Smooth Monster Energy blend giving you that traditional energy buzz, a brand built for the current generation of consumers. Monster is not just another energy drink, it’s a lifestyle in a can.

PURDEY’SEDGE

MONSTER EXPORT

Sugar key:



1

2

3

4

ENERGY

SPARKLING ENERGYBOTANICALS SPARKLING

VITAMINS CAFFEINE TAURINELOW SUGAR

SKU Case Size & Quantity Sugar

ENERGYThe energy drink market is growing rapidly and consumers have a growing consciousness regarding health and fitness, especially amongst the younger crowd.

2nd is growingis the in health/fitness consciousness

the demand for energy drinkssegment in the on-trade,

growing at +1% Val.

Energy drinks The increase

fastest growing

1CGA On Premise Measurement Service P06 2018, MAT vs. YA.

1


3 2 3 3

MIXING MUST HAVES

Guests are seeking interesting flavours and seasonal serves, both with or without alcohol.

MIXING MUST HAVES

Mixers is the

in line with thecompelling serve

fastest growing

Mixers growth

sales growthwould buy more

mixed drinks

gin boom

sub-category +25% YoY

has been driven from tonics, as a result of the

Premium mixers

crafted spirits revolution

are driving significant share of premium soft drinks value;

if staff were more accomplished at delivering a

1/3

1CGA - On premise Aug 2018. 2CGA Aug 2018. 3MCA On-Trade bespoke research June 2017.

1

23


3 4 3 5

THE DEFINITION OF CLASSIC GIN, CLEAN AND BITTERSWEET

MIXING MUST HAVES


MIXING MUST HAVES

MIXING MUST HAVES:

Don’t forget to stock at least one gin from each flavour profile in your range

KNOW YOUR GIN FLAVOURS:

JUNIPERSWEETER FLAVOUR PROFILES BRING FRESH FRUIT TO THE FRONT OF THE G&T EXPERIENCE

BEEFEATER

BOMBAY DRY

BONAC 24

BROKERS

BURLEIGH’S SIGNATURE

CHASE GB DRY

FIFTY POUNDS

GORDON’S

HARRINGTON

HAYMAN’S

HAYMAN’S OLD TOM

KING OF SOHO

LANGLEY’S NO 8

LIVERPOOL

PORTOBELLO RD

SIPSMITH LONDON DRY

SOUTHBANK

TANQUERAY

WARNER’S

BLOOM

BOË PASSIONFRUIT

BOSFORD ROSE

BROCKMANS

BULLDOG

BURLEIGH’S PINK EDITION

CHASE ELEGANT 48

CHASE RHUBARB & BRAMLEY APPLE

FOUR PILLARS BLOODY SHIRAZ

GORDON’S PINK

GORDON’S SLOE

HENDRICK’S

MONKEY 47

SIPSMITH SLOE

WARNER’S RHUBARB

WARNER’S SLOE

WHITLEY NEILL RASPBERRY

WHITLEY NEILL RHUBARB

ABER FALLS

BEEFEATER 24

BOMBAY SAPPHIRE

CHASE PINK GRAPEFRUIT

COPPERHEAD

FOUR PILLARS

MALFY CON ARANCIA

MALFY CON LIMONE

MALFY CON ROSA

PLYMOUTH

SIPSMITH LEMON DRIZZLE

TANQUERAY FLOR DE SEVILLE

TANQUERAY NO. TEN

TANQUERAY RANGPUR

THOMAS DAKIN

WHITLEY NEILL DRY

ADNAMS COPPER HOUSE

BLOOM

BOË VIOLET

BROCKMANS

BULLDOG

GORDON’S ELDERFLOWER

NORDÉS

SILENT POOL

THE BOTANIST

WARNER’S ELDERFLOWER

WARNER’S HONEYBEE

CYGNET

DEATH’S DOOR

EDINBURGH

GIN MARE

LIVERPOOL

MARTIN MILLER’S

MARTIN MILLER’S WESTBOURNE STRENGTH

AVIATION

LONDON NO.1

OPIHR SPICED

STAR OF BOMBAY

FRESH, ZESTY, BURSTS OF FLAVOUR ADD A TWIST TO ANY GIN DRINK

GIVES A SMOOTH, FRAGRANT AND DELICATE LIFT TO ANY G&T DRINK

REFRESHINGLY DIFFERENT FOR A MORE COMPLEX GIN EXPERIENCE

FRUITCITRUS FLORALHERBACEOUS OTHER

As gin goes from strength to strength, it’s no longer acceptable to have a handful of bottles behind the bar. And the growth isn’t slowing: with new distilleries popping up on an almost monthly basis, you can expect sales to continue the upward surge. The WSTA’s end of year market report showed a massive boost in gin sales over the summer, taking the total UK sales value to over £1.9 billion in 2018. But with literally hundreds now available, it does help to have a bit of guidance, and unless you’re planning to run a ‘gin bar’ you need to present a

selection that covers all bases, keeps the customer interested and makes sense for your business. Here then, is a flavour map, which provides a simple insight into the core flavours at the forefront of gins and combines profile guidance with price point. A quick glance through it will massively help you navigate through the massive selection and help you create a gin section on your menu that satisfies the palates of the most demanding gin customers.


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FEVER-TREE

Aromatic Tonic 17820 24 x 200ml Glass NRB 3

Elderflower Tonic Water 14836 24 x 200ml Glass NRB 3

Ginger Ale 13717 Calvados, Armagnac 24 x 200ml Glass NRB 3

Lemon Tonic 16432 24 x 200ml Glass NRB 3

Sicilian Lemonade 13719 24 x 200ml Glass NRB 3

Light Tonic 13715 24 x 200ml Glass NRB 2

Madagascan Cola 16803 Rum, Bourbon, Whisk(e)y 24 x 200ml Glass NRB 3

Mediterranean Tonic Water 15554 24 x 200ml Glass NRB 3

Soda Water NEW Vodka 24 x 200ml Glass NRB 1

Smoky Ginger Ale 20513 Bourbon, Whisk(e)y, Vodka 24 x 200ml Glass NRB 3

Spiced Orange Ginger Ale 20520 Cognac, Malts & Whisk(e)y 24 x 200ml Glass NRB 3

Tonic Water 13720 24 x 200ml Glass NRB 3

FRANKLIN & SONS

Elderflower Tonic Water with Cucumber NEW 24 x 200ml Glass NRB 2

Indian Tonic NEW 24 x 200ml Glass NRB 3

Light Tonic NEW 24 x 200ml Glass NRB 2

Rhubarb and Hibiscus Tonic NEW 24 x 200ml Glass NRB 2

MIXING MUST HAVES


MIXING MUST HAVES

MIXERS MIXERSSKU SKUGoes great with Goes great withCase Size & Quantity Case Size & QuantitySugar Sugar

The balanced sweet and sour flavour of pink grapefruit is perfectly rounded by the subtle addition of quinine, complemented by a sweet and warming hint of orange. The finish is refreshingly dry and crisp.

FENTIMANS PINK GRAPEFRUIT TONIC

Elderflower is the perfect partner for gin and wine-based serves and cocktails due to its light and natural sweetness. Cucumber provides a wonderful fresh cut through the subtle bitterness of quinine.

A blend of essential oils from the flowers, fruits and herbs of the shores of the Mediterranean, combined with the highest -quality quinine from the ‘fever trees’ of the Democratic Republic of the Congo.

FRANKLIN & SONS ELDERFLOWER TONIC WATER WITH CUCUMBER

FEVER-TREE MEDITERRANEAN TONIC

The subtle bitterness and zesty notes of Britvic Indian Tonic Water complement a range of gins, from floral to juniper-heavy, providing the perfect pairing for a classic G&T.

BRITVIC TONIC

ADCOCKS

Soda Syphons 57411 6 x 850ml Glass RB 1

BRITVIC

Bitter Lemon Low Calorie 18575 24 x 125ml Glass NRB 2

Diet Lemonade 16805 24 x 125ml Glass NRB 2

Spicy Ginger Ale 57270 Rum & Whisk(e)y 24 x 125ml Glass NRB 4

Tonic 57272 24 x 125ml Glass NRB 2

Tonic low calorie 57271 24 x 125ml Glass NRB 2

Bitter Lemon Low Calorie 16609 24 x 200ml Glass NRB 2

Spicy Ginger Ale 16608 Rum & Whisk(e)y 24 x 200ml Glass NRB 4

Ginger Beer 16612 Rum & Whisk(e)y 24 x 200ml Glass NRB 4

Soda Water 16606 Vodka 24 x 200ml Glass NRB 2


Tonic low calorie 16607 24 x 200ml Glass NRB 2

FENTIMANS

Light Tonic Water 60793 24 x 125ml Glass NRB 2

Pink Grapefruit Tonic 17532 24 x 125ml Glass NRB 3

Premium Indian Tonic Water 57806 24 x 125ml Glass NRB 2

Valencian Orange Tonic NEW 24 x 125ml Glass NRB 3

Sugar key:

Exempt (milk or fruit based)

Sugar content 5-8g/100mlSugar content <5g/100ml

Sugar content >8g/100ml

1

2

3

4

‘Goes great with’ Gin key:

= JUNIPER = FLORAL = FRUIT

= CITRUS = HERBACEOUS = OTHER

BITTERGRAPEFRUIT CUCUMBER REFRESHINGCRISPCRISP ELDERFLOWER FLORAL

GINGIN GIN DELICATE


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MIXING MUST HAVES


MIXING MUST HAVES

A precise balance of crisp grapefruit oils and distilled rosemary essence, with a hint of quinine. This pairs well with citrus-led gins.

LONDON ESSENCE GRAPEFRUIT & ROSEMARY TONIC

Schweppes Canada Dry Ginger Ale is part of the Schweppes Mixers range. It can be enjoyed on its own or combined with alcohol or fruit juice.

SCHWEPPES CANADA DRY

MIXERS

LONDON ESSENCE

Ginger Ale 17423 24 x 200ml Glass NRB 2

Grapefruit & Rosemary 17420 24 x 200ml Glass NRB 2

Orange & Elderflower 17422 Vodka 24 x 200ml Glass NRB 2

Pomelo & Pink Pepper Tonic 20485 24 x 200ml Glass NRB 2


SCHWEPPES

Canada Dry Ginger Ale 56914 Whisk(e)y 24 x 125ml Glass NRB 2

Bitter Lemon 56913 24 x 125ml Glass NRB 2

Slimline Indian Tonic 56912 24 x 125ml Glass NRB 2


Canada Dry Ginger Ale 57454 Whisk(e)y 24 x 200ml Glass NRB 2

Bitter Lemon 57104 24 x 200ml Glass NRB 2

Slimline Bitter Lemon 56892 24 x 200ml Glass NRB 2

Lemonade 57105 Vodka 24 x 200ml Glass NRB 2

Slimline Indian Tonic 56891 24 x 200ml Glass NRB 2


FEVER-TREE CUBA LIBREINGREDIENTS/METHOD:

Highball glass full of ice 50ml Premium golden rum 200ml Fever-Tree Madagascan Cola 1 lime squeezed 1 lime wedge to garnish

GIN & PINK GRAPEFRUIT TONICINGREDIENTS:

50ml Floral or citrus gin 125ml Fentimans Pink Grapefruit Tonic Cubed ice 1 x wedge of fresh lime

METHOD:

Fill a copa glass with ice Pour 50ml Floral or citrus gin over the ice Add 125ml Fentimans Pink Grapefruit Tonic water to the glass Garnish with a wedge of fresh lime

INSPIRATION #02

INSPIRATION #03

GRAPEFRUIT GINGERCITRUS SPARKLING

GIN RUM

Sugar key:

Exempt (milk or fruit based)

Sugar content 5-8g/100mlSugar content <5g/100ml

Sugar content >8g/100ml

1

2

3

4

‘Goes great with’ Gin key:

= JUNIPER = FLORAL = FRUIT

= CITRUS = HERBACEOUS = OTHER

SKU Goes great with Case Size & Quantity Sugar

WANT TO KNOW MORE ABOUT OUR SPIRITS RANGE?GET IN TOUCH: DISTILLEDUK.COM

DISTILLEDUKTW/FB +44 (0)845 072 7092


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MIXING MUST HAVES


MIXING MUST HAVES

Big Tom – a powerful blend of spices to make the ultimate Bloody Mary mix. Add a dash of vodka and we’ve done the hard work for you!

Made from 100% pure juice and not from concentrate, just full of natural goodness. Best served in a tall glass, over plenty of ice.

BIG TOM SPICED TOMATO DRINK

BRITVIC 100 APPLE

Eager naturally cloudy pressed apple juice comes from a variety of the finest European apples. They’re less sweet with more bite, resulting in a lighter cleaner taste.

Pure squeezed Pink Grapefruit juice is sourced directly from the groves of the finest Cuban grapefruit growers. We’ve banished the bits, resulting in the perfect balance between taste and consistency.

EAGER APPLE

EAGER PINK GRAPEFRUIT

BIG TOM

Spiced Tomato Drink 58309 24 x 250ml Glass NRB 1

BRITVIC

Grapefruit 57267 24 x 125ml Glass NRB 4

Orange 57268 24 x 125ml Glass NRB 1

Pineapple 57266 24 x 125ml Glass NRB 1

Cranberry 16615 24 x 200ml Glass NRB 4

Grapefruit 16613 24 x 200ml Glass NRB 4



Tomato 16610 24 x 200ml Glass NRB 2

100 Apple Pure 58241 24 x 250ml Glass NRB 1

100 Orange Pure 58240 24 x 250ml Glass NRB 1

FROBISHER’S

Apple Juice 20214 24 x 250ml Glass NRB 1

Cranberry Juice 20213 24 x 250ml Glass NRB 1

Mango Juice 20212 24 x 250ml Glass NRB 1

Orange Juice 20215 24 x 250ml Glass NRB 1

SCHWEPPES



Tomato Juice 56902 24 x 125ml Glass NRB 2



Tomato Juice 56979 24 x 200ml Glass NRB 2

DEL MONTE

Pineapple Juice 15153 6 x 1l Tetra 1

EAGER

Apple 59671 8 x 1l Tetra 1

Cranberry Juice 17310 8 x 1l Tetra 1

Orange 59672 8 x 1l Tetra 1

Pineapple 59673 8 x 1l Tetra 1

Pink Grapefruit 21191 8 x 1l Tetra 1

SUNPRIDE

Apple 57996 12 x 1l Tetra 1

Cranberry 57994 12 x 1l Tetra 2

Orange 57536 12 x 1l Tetra 1

JUICE JUICE

TOMATO PINK GRAPEFRUITAPPLE APPLEVODKA REFRESHMENT REFRESHMENT

SPICE MIXER BITTERJUICE JUICE



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MIXING MUST HAVES


MIXING MUST HAVES

The wonderful taste of freshly made caramel, cooked to the point of sticking. Just enough ‘burnt’ flavour to offer real character.

TEISSEIRE CARAMEL

It tastes sweet and tart, all at the same time. A rich, intense, tropical fruit flavour with plenty of texture and a long-lasting exotic note of passion fruit at the finish.

TEISSEIRE PASSION FRUIT

A twist on the classic Funkin Mojito, combining raspberries sourced from Chile and Serbia, with mint and lime to create a perfect blended cocktail mixer.

STEP BY STEP GUIDE TO BUILD YOUR FAVOURITE COCKTAIL WITH FUNKIN MIXERS:

FUNKIN RASPBERRY MOJITO

FUNKIN

Espresso Martini 20477 Vodka 6 x 1l Tetra 1

Raspberry Mojito 15509 Rum 6 x 1l Tetra 1

Passion Fruit Martini 60553 Vanilla Vodka 6 x 1l Tetra 1

Strawberry Daiquiri 59481 Rum 6 x 1l Tetra 1

TEISSEIRE

Almond 14002 1 x 70cl Glass NRB 1

Cane Sugar 61874 1 x 70cl Glass NRB 1

Caramel 61096 1 x 70cl Glass NRB 1

Cherry 61165 1 x 70cl Glass NRB 1

Coconut 13996 1 x 70cl Glass NRB 1

Grenadine 13979 1 x 70cl Glass NRB 1

Hazelnut 61097 1 x 70cl Glass NRB 1

Passion Fruit 12436 1 x 70cl Glass NRB 1

Peach 12445 1 x 70cl Glass NRB 1

Raspberry 12435 1 x 70cl Glass NRB 1

Strawberry 14538 1 x 70cl Glass NRB 1

Vanilla 12444 1 x 70cl Glass NRB 1

COCKTAIL MIXERS

PURÉES

SYRUPS

COCKTAIL CARAMEL FRUITRASPBERRY

JUST ADD RUM

COCKTAIL COCKTAIL

MOJITO RUM MARTINI

SKU

SKU



Sugar

SugarSKU Goes great with Case Size & Quantity Sugar

Coconut 17639 5 x 1kg Pouch 1

Lemon 17371 5 x 1kg Pouch 1

Lime 17370 5 x 1kg Pouch 1

Mango 17372 5 x 1kg Pouch 1

Passion Fruit 17373 5 x 1kg Pouch 1

Raspberry 17374 5 x 1kg Pouch 1

Strawberry 17375 5 x 1kg Pouch 1

White Peach 17357 5 x 1kg Pouch 1


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RANGING BY OUTLET

RANGINGBY OUTLET

WET-LED FOOD-LED

An excellent choice of soft drinks will satisfy your guests’ needs; with many guests looking to moderate alcohol consumption, you need to inspire them with some great soft alternatives.

Mixers are critical – 71% of spirits are drunk with a mixer1, making the combination the most profitable drink you can sell.

Mixers and Juices Ideally, mixers and juices should be stored on ambient shelves, close to spirits, as long as they are perfectly served over ice.

Water should be stored as ambient, as guests don’t choose water from the fridge.

Softs are important to food occasions with 7 in 10 food occasions involving a soft drink2. Families are important to food-led pubs and they spend more than any other guest type – there must be a range to satisfy younger children’s needs.

Softs are more important to food occasions than alcohol, with flavoured cola and juice drinks over indexing.

Mixers and Juices Ideally, mixers and juices should be stored on ambient shelves, close to spirits, as long as they are perfectly served over ice.

Water should be stored as ambient, as guests don’t choose water from the fridge.

Alcohol - 65% Alcohol - 40%Soft drinks - 35% Soft drinks - 60%

Bottled Beer Bottled BeerBottled Beer

Bottled Beer Bottled BeerBottled Cider

Fruit, Mixers & Lemonade Fruit, Mixers & Lemonade

Fruit, Mixers & LemonadeCola Cola

Pure Juice

Energy

Juice Drinks Juice DrinksKids

Kids

Juice Drinks Juice Drinks

KidsManager’s SpecialBottled Beer Bottled Cider RTDRTD

1CGA on premise data 2016. 2MCA Consumer Panel 2018.

4 6 4 71MCA on-trade bespoke research June 2016.

Menus are the

For more information, please speak to your local sales manager

Spend on drinks is it is key to have soft drinks on

the menu

No.1 tool

17% higher

when guests choose a soft drink

when a menu is provided

BESPOKE MENU SERVICE

1

71%

1

of guests would choose something different if they

were more aware of the range:

BESPOKEMENU SERVICE

Having a good drinks menu in your venue is a critical tool to help maximise sales. Not only will a good menu showcase your range to your customers, but more

importantly, if used correctly, it will help with upselling and incremental purchases, and promote your profitable listings.

carlsbergwedelivermore.co.uk

Customer Contact Centre 0800 0854646

Carlsberg UK is a proud member of the Portman Group promoting responsible drinking.

Documents

SOFT DRINKS - Carlsberg We Deliver More · 4 1CGA Licensed w/e 11.8.2018 vs LY. 2Drink Differently Britvic Soft Drinks Growth ... PEPSI Pepsi 62002 1 x 7L 4 Pepsi Max 62003 1 x 7L