Social State Of Mind June/July 2010

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Social Media Marketing Journal For Savvy Tulsa Business People

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  • Social St ate Of Mind

    B u s i n e s s i n t h e s o c i a l s p a c e

    J u n e / J u ly

    2 010

    T-Town So cial Outlo o k

    Corporations in the Social Space

    Leadership in the 21st Century

    Twitter This Twitter That

    Marketing Guru

    T-Town Tech Guy

    Artsy Fartsy and Socially Savvy

    TM

  • S o c i a l l y I n f o r m e d

    H ello and welcome to the first issue of Social State Of Mind, the digital magazine for socially savvy T-Town business people.

    The last 4 years has brought new technology, new marketing, and a whole slew of new

    terms. The way we conduct business, network and market to our customers will never

    be the same.

    Keeping up with technology has become a learning process and a daily renewal for

    many businesses and corporations, challenging us all to integrate and expand our

    minds into the world of the social web.

    As the business climate changes and new media integrates with old media we will be

    bringing you information that will be valuable and worthy of sharing with your net-

    work of followers. But more than that we hope to give you information on Social Me-

    dia that you can actually use.

    Although technology has given us new tools for marketing , one thing remains the

    same and that is relationships. Relationships are still at the heart of what makes any

    business successful.

    Social Media is and will always be about the relationships that you establish with your

    clients and customers first. Through those relationships you establish trust and if you

    are lucky you turn that trust into conversion. Having 5000 friends is great, but quality

    will always be better than quantity. Along with great new connections has come amaz-

    ing new software which has ushered us into the Digital Age of publishing. I am amazed

    almost on a daily basis of how we receive information. The Digital Space has become a

    new market place for traditional print magazines and newspapers reaching many by

    virtue of email, share and text and although we may live in the middle, T-Town hasn't

    been left behind, we have our share of tech savvy folks. Many that you will be meeting

    in the months to come.

    I am proud to showcase some of Tulsas most successful business leaders using social

    media to connect, share and change the way people experience their products and ser-

    vices.

    Thank you for taking the time to check out Social State Of Mind. Please feel free to

    share this publication with your network of followers. For your convenience there is a

    share button at the top of this web page.

    See you in the Social Space!

    Gina Holloway

  • L i n ke d i n S p o t l i g h t

    Page 3

    C o n n e c t S h a r e a n d G r o w

    A t 936 Members Strong Lead Change is a networking group built on - Leadership Development and Change Management. Applying character-based leadership to make a positive difference. Share

    ideas and information with peers in order to bring about a Lead Change. This

    group has evolved to help develop leaders who are equipped to make a dif-

    ference in the world through positive change. Discuss any issues regarding

    leadership development, change management and making a positive differ-

    ence. Challenge your friends to join, participate, take action and make a dif-

    ference. Lead by Mike Henry this community on LinkedIn connects many

    passionate leaders from all around the globe. Were helping one another de-

    velop our skills and our careers as we study the art and practice the craft of

    character-based leadership and positive change.

    John Maxwell said Leadership is influence, plain and simple. We know eve-

    ryone leads, and everyone could do it better. We also know leadership re-quires change, not for the sake of change, but in order to embrace the con-straints of our world and add value to the lives of people in our circle of in-fluence. Join us at the group discussion on LinkedIn. Were looking forward to following you, sharing ideas and stories of how you make a positive differ-ence!

  • S o c i a l l y I n f o r m e d

    Tulsa Networking Professionals

    Page 4

  • Social St ate of Mind

    Page 5

    W h a t s i n y o u r t o o l b o x ?

  • S o c i a l l y I n f o r m e d

    Page 6

    M a r k e t i n g G u r u

    Tulsas #1 News, Weather, and Traffic Station AM 740 and FM 102.3, News Talk KRMG Now, with Fox News

    Listen weekday mornings 5:00 8:30am to The KRMG Morning News with Joe Kelley for comprehensive breaking news, weather, and traffic information.

    Connect with us on Facebook/Twitter now!

    The University of Marylands Smith School of

    Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. Not surprising considering that on any given day I get at least 10-20 invites to become a fan or like a page of a local business. It is truly impressive to see how business owners have caught on to social media and harnessed the power of sharing. Mashable has put together a list of nationwide business owners who Get It and are using It every day in a big way. But at the T-Town level we have our own success stories.

  • Page 7

    T u l s a B u s i n e s s i n t h e S o c i a l S p a c e

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  • S o c i a l l y I n f o r m e d

    Page 8

    The Ac tors

    Company Of

    Tulsa

    Being an artist/ actor and turning your art into your career can be challenging and sometimes impossible. The age old question of "Do I Do What I Love, or Do Something Else in Order to Do What I Love?" seems to always be looming in the back of every artists mind. In this day and age, every arts organization is scrambling to catch up with the vast amount of technological knowledge it takes to run your organization in the 21st Century. After all, 2010 is the year of online contact. Social Media including Facebook, Myspace, Twitter, YouTube, Google Buzz, and many others can be difficult to navigate, and even difficult to set up.

    Here are my best tips for the artist who is trying to get a handle on his audience in the socialsphere.

    1.Twitter is the glue that holds everything together. Almost all of these networks sync with your Twitter account, so

    it is imperative that you get one. Twitter microblogging allows you to connect with almost every network that uses

    status to find out exactly what you are doing at any given time. Find out how to sync all of these networks together

    and you'll be social savvy in the course of several minutes.

    2. Find the peak times that people are on the net. From my experience, it's Tuesday and Thursday morning and right

    before 5pm when people are getting off work. This will allow you to post when they will see it and make yourself

    visible to them.

    3. TEST, TEST, TEST, TEST, TEST. A great way to do this is http://bit.ly/. This link shorter service will tell you

    how many click through you get on your redirect links. Actors Company of Tulsa is selling tickets to "The Visit" and

    our link is http://bit.ly/killschill which I know that 51 people clicked thorough to purchase or see how much tickets

    were.

    4. It's quality, not quantity. If your company has done something fun, groundbreaking or amazing, tell us about it. A Facebook Status or Twitter page is the perfect timeline for your business. You can go back and look at the major achievements that have happened for you and your business in the past. Tell us about interesting things you do, new products, and many other things that make you and your company great. Our company recently read the entire State of Oklahoma constitution at Dwelling Spaces, a perfect thing to post. 5. Have fun. Whether your a Brechtian or Balancing Act, make sure people know that you love what you do. Create your own fan page to keep people posted on what you do and who you are. What better way to control your content and your personal brand than make yourself sound fun and active. The Actors Company Of Tulsa is a actor managed theatre company with an ensemble of nine actors. The mission and commitment of The Actors

    Company of Tulsa is to education and outreach through the production of theatrical performances and to raise awareness of performing arts and

    education in Tulsa. . Starr Hargrove is a working actor in the City of Tulsa, founder of the Tulsa Creative Network and the head contributor of Tulsa

    Theatre Weekly. More information can be found at http://www.actorsoftulsa.org/.

    Art

    sy F

    art

    sy a

    nd

    So

    cia

    lly S

    avv

    y

    Getting Your Show On The Road

    By Starr Harrgrove

  • Page 9

    T u l s a B u s i n e s s i n t h e S o c i a l S p a c e S p a c e

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  • S o c i a l l y I n f o r m e d

    Page 10

    Beautiful br ands In the Social Space

    The Social Space has brought

    about great change for the Fast

    Casual Restaurant Business

    Social media has become the gateway for restaurants

    reaching out to their customers and branding their

    business with Blogs, Social Networking, Email, and

    Text Marketing.

    With its large inventory of franchise restaurants,

    Beautiful Brands is leading the way in using Social

    Media to reach potential franchisees and lovers of

    their Tulsa-based restaurants, Camilles Sidewalk

    Caf and Fresh Berry Cafe. With the launch of a new

    blog aimed at giving advice to entrepreneurs and

    investors, David Rutkauskas, CEO and Founder of

    Beautiful Brands, brings wisdom and insight for in-

    vestors wanting to achieve success through franchis-

    ing.

    Beautiful Brands has launched the blog to provide

    interaction with a growing number of people who

    are looking to invest in business franchise opportu-

    nities. The blog will be written on a weekly basis

    and shared through social media and email.

    Along with the Life is Beautiful Blog, you can connect

    with Camilles Sidewalk Cafe and FreshBerry

    through Facebook and Twitter, where they share

    new store openings, announce new flavors of frozen

    yogurt, share a gluten free menu and receive praise

    and questions from their loyal customers and fol-

    lowers. Beautiful Brands continues to be transparent

    and globally recognized as a leader in the fast-casual

    restaurant segment and the evolution of Social Me-

    dia has made connecting with customers and devel-

    oping lasting relationship much more effective and

    interactive.

    With more than 21 years of franchising experience, Beautiful

    Brands has created an impressive portfolio of widely successful

    brands, ranging from fast-casual salad to fast-casual comfort food.

    Their focus in 2010 is to deliver what their customers want.

    Their growth continues to be driven by where their guests

    take them. According to Beautiful Brands CEO, David Rut-

    kauskas, In 2010, we can expect to see significant growth

    and store openings in the United States, Middle East, and

    China. They have opened their first franchise sales

    office in Malaysia and are excited about the poten-

    tial for growth in this market. China and the Far

    East are new frontiers to the fast casual segment.

    You can find Beautiful Brands in the social space

    and connect with them on Face-

    book, and Twitter and subscribe

    at the new Beautiful Brands Blog

  • Page 11

    Tw i t t e r T h i s Tw i t t e r T h a t M

    ar

    ke

    ti

    ng

    w

    it

    h

    14

    0

    ch

    ar

    ac

    te

    rs

    As attention spans thin, we realize that theres an art and science to what we tweet and when. As documented by Dan Zarrella there are various times and days that reveal when the attention aperture is open and people are amenable to hearing messages and clicking through to shared links.

    Join 7,171 Tulsa Twitter

    followers at Twellow.com

  • S o c i a l l y I n f o r m e d

    Page 12

    Leadership in the 21st Century How does culture affect results?

    By Steve Laswell

    At the end of 2009, Amazon.com bought Zappos for a deal valued at $1.2 billion. Havent heard of them? Zappos is an online shoe and accessory retailer that sur-passed $1 billion in gross sales in 2008, two years ahead of projections. As I read Brenna Fishers in-terview with CEO, Tony Hsieh, I discovered four concepts or keys to success for any company, department or small business. Heres my take on Zappos story and business 1. Freedom to Perform Regarding the sale of his company, Hsieh indicates that it

    was more like a having a new board of directors. They are leaving us alone and independent, [Amazon] recog-

    nizes that its our culture thats gotten us this far, and they

    want to make sure to protect it. 2. Work as Lifestyle Zappos is dedicated to their company culture, which in-cludes creating fun and delivering wowthrough customer service every day. Zappos culture will not work every-where, but the goal will. As Hsieh says, the desired out-come is to unite employees and create a friends-and-family atmos-phere. For us, being a part of Zappos is just a lifestylenot because people are being forced to work crazy hours. Its just

    because people want to hang out with each other and people are passionate about their company. 3. Humility Zappos earned the No. 23 slot in Fortunes2009 best 100 companies to work for list. One of their core values, be humble shows up as Tony Hirsh, CEO gives credit to

    the entire Zappos family. 4. Happiness, Culture, Bottom line Bringing it together, Hsieh seems to see the human side of business better than most.

    Hsieh says putting too

    much emphasis on the bot-tom line is a mistake and motivating employees purely through bonuses is a lazy way to manage. Espe-cially when research indicates that good boss-employee relation-ships, opportunity, and friends all rank higher than money on the...