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Social Networks & Recruitment
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What is Social Media Marketing?
Knowing how to use the best and most innovative social tools in order to effectively carry your brand message across the Web
“Social Media is about breaking down barriers to engage in conversations…Relationships are the new metric for ROI.” Brian Solis (popular blogger and head of PR 2.0 firm)
Social Marketing is all about having conversations with your users- Becoming an active member in the community
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Listening
Learning
Watching
Interacting
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Why Do I Need Social Media Marketing?
Facebook has over 75 million active users
LinkedIn has over 27 million active users
Xing (Europe’s version of LinkedIn) has over 7 million active users
Ecademy (Social Network for Business People) has over 500,000 users
There are over 180 million bloggers worldwide
Over 150k blogs are created each day
Social media sites represent 60% of the market share of online visits,
across all industries
Statistics taken from LinkedIn, CenterNetworks, Facebook, Ecademy & HitWise sites
According to a study commissioned by Fox Interactive Media (MySpace owner):
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Worldwide Recruitment in the palm of your hand…
The Marker Cafe
XingEcademy
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Rules - How To Work Inside The Networks
Searching for potential candidates within social networks is a
procedure which has several basic rules:
Building a trusting relationship between the recruiter and his/her group of
friends.
Becoming an active member in the communities.
Interacting with network friends and groups on a personal level
Posting current vacancies via all the tools the network provides.
Constantly adding friends and trying to keep a social relationship as well
as professional.
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Rules - How To Work Inside The Networks
Building a trusting relationship between the recruiter and his group of friends.
A message from 21.8.08:The Marker Cafe
A message from 24.9.08:The Marker Cafe
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Rules - How To Work Inside The Networks
Becoming an active member in the communities:
Operating an active profile in each of the networks
Sending personalized messages to friends
Taking part in relevant discussions in groups you’ve joined
Profile at The Marker Cafe
Rules - How To Work Inside The Networks
Interacting with network friends and groups on a personal level
Personal correspondence from FaceBook
Posting a link to vacancy via FaceBook application – sent to the group of friends
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Rules - How To Work Inside The Networks
Posting current vacancies via all the tools the network provides
Opening “888 groups”
Posting open positions in relevant groups, such as:
“Job opportunities in Israel”, “Israel Hi Tech”, “Hi Tech jobs in Israel” and
also in more specific groups as Flash Developers groups, QA & Testing groups,
etc…
Sending private messages to friends who are in the field or know people in with
the expertise needed for specific position we are looking to fill
888 Groups
Number of members at the “888 Jobs in Israel” group at
FaceBook: 98
Number of members at the “888 Jobs in Israel” group at
LinkedIn: 111
888 GroupsLinkedIn Facebook
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Rules - How To Work Inside The Networks
888 Jobs In Israel LinkedIn Group:
Allowing members to know about all the
vacancies first!
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Rules - How To Work Inside The Networks
888 Jobs In Israel FaceBook Group:
Allowing members to know about all the
vacancies first!
Creating 888 Brand Awareness
Besides recruiting employees, by promoting new vacancies, adding photos and videos from company events, and writing blog posts we are also creating 888 Brand Awareness and increasing the desire of people to work at 888.
A posted blog from The Marker Cafe
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Rules - How To Work Inside The Networks
Posting in Flash Coders Group: LinkedIn
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Rules - How To Work Inside The Networks
Sending recommendation request: LinkedIn
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Rules - How To Work Inside The Networks
Constantly adding friends and trying to keep a social relationship as well as
professional:
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Finding Relevant Candidates
The are many different ways to find potential candidates:
Finding relevant groups and promoting there (as mentioned earlier)
Promoting vacancies in 888 groups and allowing all members to be in the know
Via our already existing group of friends
Searching for profiles with specific professional experience
Privately approaching relevant group members, for example, SEO specialists
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Finding Relevant Candidates
Correspondence from The Marker Cafe
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Finding Relevant CandidatesVia our group of friends: All friends know the recruiter on a personal level and are
familiar with 888’s vacancies that have been promoted. Since there’s a relationship
between the recruiter and her friends, they feel comfortable to forward relevant CV’s.
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Finding Relevant CandidatesSearching for profiles with specific professional experience
(such as “Web Developer or “System administrator”) and getting in
touch with the member.
Searching for relevant group members in specific groups such as
“DBA Specialists” and privately approaching them
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CV’s: The Numbers
CV’s: The Numbers
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Thank You
