Social Networking & Video Sharing

An Overview

Colin Jamieson

Duncan MacIver

Video Sharing

Video Sharing Websites

• What is a Video Sharing Website

– “A Website that lets people upload and share their video clips to the public at large or to invited guests”. Source: PCMag - http://www.pcmag.com/encyclopedia_term/0,2542,t=video+sharing+site&i=57378,00.asp

– Examples:– Google Video - http://video.google.com/– Yahoo Video - http://video.yahoo.com/– YouTube – http://www.youtube.com/

– MySpace - http://www.myspace.com/

Video Sharing Websites – Some StatisticsYoutube www.youtube.com

• 60+ million videos – Source: www.youtube.com

• 13 Hours of video content uploaded every minute Source; NY Times - http://www.nytimes.com/2008/08/16/technology/16tube.html?_r=1&8dp&oref=slogin

Youtube – UK– 20.5 million viewers/users (March 2008) – 48% share of online UK video market– Each viewer is watching an average of over 100

videos per month Source: ComScore http://www.comscore.com/press/release.asp?press=2292

Youtube - Cost– To You – no cost– To Youtube - $1 million per day on network costs alone

Video Sharing – YouTube

Reasons for using Youtube:– Personal

• share/view friends, family videos, video blogs• Share/view videos on hobbies, sport, etc.

– Business• Promotion – showcase for work output• Advertising, marketing, campaigns• Training• Monitoring content related to your organisation

Video Sharing - YouTube

• Good Points/Advantages– Huge resource library – Cost effective way of distributing video– Promote your organisation

• Potential Issues– Staff viewing material at work– Lack of control on what content is uploaded

• Difficulty in removing videos • Dealing with unofficial video filmed in a workplace

YouTube – How to Upload Material• Create/capture some video

– You tube accepts a wide range of formats• Mpeg, avi, mov, wmv (ie from a high quality camera and from mobile phones/digital cameras)

• Create a youtube account– Two minute signup process– Requires a valid email address

• Upload Video– Log in to youtube and click on “upload” icon– Browse to the video file on your camera/computer– Add some information about the video/assign it to a category– Click “Upload”

• Whole Process?– 1 minute to record video on digital camera– 2-3 minutes to sign up to Youtube (only has to be done once)– 2-3 minutes to upload video– 2-20 minutes for Youtube to process video

Social Networking

What are Social Networking Websites

Potential Uses of Social Networking Websites

• Personal– Communicate with friends, people with similar interests,

work colleagues by way of:• Online diaries (blogs), chat text, sharing video, photos, playing

games

• Business– Communicating with colleagues and individuals/groups with

shared interests and expertise– Marketing– Job Recruitment and research

Social Networking Websites

• Bebo – www.bebo.com – High Market share of teenagers/students

• MySpace – www.myspace.com – Generally used for music

• LinkedIn – www.linkedin.com – For Business Users – to share contacts/information

• Facebook – www.facebook.com – Arguably the most popular among graduates and “older” users

Social Networking Sites - Facebook

• Statistics– 100 million users (7 million in the UK)

source: comscore

– Fastest growing demographic is those

25 years old and older

Social Networking Websites - Facebook

• Good Points/Advantages– Huge contact database for researching friends, groups,

societies and other businesses

• Potential Issues– Access to personal information and how this is used– Harassment/Liable/Reputation– How to deal with content that relates to a business– Lack of control over data– Amount of time spent by staff using sites for personal use– Identity theft

How to Use Facebook

• Process– Sign up (2-3 minute process)– Require a valid email address– Find and add friends– Join groups/networks– Start blogging, chatting, adding photos, etc

• Whole Process– 2-3 minutes to sign up – Searching and talking to friends – unlimited!– Cost - Free

Facebook – a short look!

• Let’s take a look at what Facebook offers…

Back over on YouTube…

• Has our video finished processing?

• http://www.youtube.com/