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Insi
de T
he B
uy-sid
e ®
Inside The Buy-side® | 2
CorbinPercep tion.com
Research Scope
–
–
Responsibility
PM | 42%
Analyst | 29%
PM/Analyst | 21%
CIO/Dir. of Res. | 5%
Other | 3%
Age
22 - 25 | 5%
26 - 34 | 16%
35 - 45 | 37%
46 - 55 | 34%
55+ | 8%
Geography
North America | 61%
Europe | 16%
Asia | 10%
Australia | 8%
Africa | 3%
Middle East | 2%
Investment Style
Value | 33%
GARP | 27%
Growth | 17%
Hedge Fund | 8%
Yield | 6%
Other | 9%
Inside The Buy-side® | 3
CorbinPercep tion.com
52%
56%
Yes
Does Social Media Play a
Role In Your Research?
2010 2013
39% Financial Blogs
39% Seeking Alpha
35% LinkedIn
25% Company Blogs
24% Message/Chat Boards
23% The Motley Fool
19% Twitter
19% The Street
12% Scribd
11% The Fly on the Wall
12% 10% 10%
22%
46% 39%
18% 12%
6%
25%
Daily Weekly Monthly As Needed Never
How Often Do You Monitor Information
On Social Media Sites?
2010 2013
46%
64%
Yes
Has Social Media-
generated Information
Influenced an
Investment Decision?
2010 2013
Inside The Buy-side® | 4
CorbinPercep tion.com
Do You Find Information
on Social Media Sites
Reliable?
Absolutely | 6%
Somewhat | 65%
Not At All | 29%
1.7
2.1
2.5
2.9
2.9
3.1
3.2
3.2
3.3
3.4
3.7
3.8
4.0
4.0
4.4
Social Media Sites
Financial Blogs
Print Media
Subscription Services
Online Media
Contact w/ IR
Sell Side Research
Sell Side Conferences
IR Website
Sell Side Meetings
Earnings Calls
Investor Presentation
Reg. Filings
Contact …
Internal Research
What Information Sources
Most Influence Your
Investment Decisions?
(5.0-point Scale)
18% 9%
64%
47%
On Main Page On IR Page
Social Media Links -
Location
2010 2013
88%
68% 58%
47% 37%
26%
11% 8%
Investor
Presentations
Press
Releases
SEC
Filings
Webcasts Transcripts White
Papers
Management
Videos
Blogs
When Visiting a Company's Website, What Type of Information is
Most Important To You?
Inside The Buy-side® | 5
CorbinPercep tion.com
Will The SEC's Recent
Announcement Lead You to
Utilize Social Media More?
Yes | 43%
No | 49%
Unsure |8%
71%
56%
32%
89% 84%
60%
Twitter Facebook YouTube
Social Media Links - Type
2010 2013
Inside The Buy-side® | 6
CorbinPercep tion.com
PROVEN METHODOLOGY, PROVEN RESULTS Corbin Perception is an IR research and advisory firm assisting
public companies with driving long-term shareholder value.
Our Advisory Services Include:
Perception Studies
Investor Targeting
Investor Presentation Development
Investor Days
IR Diagnostic Reviews
Retainer Consulting
We leverage our broad company and industry experience,
ongoing research on the buy side and knowledge of IR best
practices to achieve results.
We are passionate about what we do and develop relationships that are collaborative and long lasting.
Our client proposition is based on: 1) insightful, research-driven counsel; 2) a talented and experienced team; 3) an in-depth
understanding of best practices and the ability to apply that knowledge to unlock value; and 4) an unparalleled commitment to
client service and satisfaction.
Visit our website or contact us to learn more
www.corbinperception.com
(860) 321-7309
