Social Media Tip

Using LinkedIn Groups and Discussions

Karl Dolder

Why Join Groups?

LinkedIn Groups are another version of networking

Meet new people from all over the world

Introduce yourself!

Become known as a person with expertise and insights

Group membership also provides access

What groups should I join?> Professional societies> Alumni groups

Your goal is to network, make connections, and establish your expertise, so choose accordingly

Group membership provides access to valuable information

Become a top contributor

Start a new discussion, or participate in a discussion“Give to get”

Automatically keep in touch with your group with e-mail updates

Weekly or daily updates

Which Discussions?

Discussions are an ongoing conversation among group members

What discussions should I participate in?

Remember your personal brand

Establish and maintain your credibility and expertise

Starting discussions: look for interesting topics (Google Alerts)

Become known as an expert who stays up-to-date

“Group participants get 4x the number of profile views”

Participate and help these folks get to know you

Social Media Help

One-on-One Social Media Help:• Tuesdays 9:30 am.

• Wild Boar Coffee Shop

basement

• LinkedIn Handout on Back Table

• NoCoNet.org Social Media Committee page

• Social Committee Business Meeting • Tuesdays at 8:30 am to 9:30.