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starter guide to Social Media
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www.sevansstrategy.com
STARTER GUIDE: Social media tactics and resources
Facebook (personal, fan page or group)
o Facebook evento Facebook fan page
theFacelift (theKbuzz)
FTML codeo Facebook fan page
messageo Facebook status update
+ tagso Facebook wall posto Facebook share linko Facebook photo + tagso Facebook video + tagso Facebook chato Facebook Connecto Facebook ado Facebook badgeso Facebook gifts
Twittero Twitter account
Desktop apps CoTweet Seesmic
Desktop HootSuite Tweetdeck Tweetlater Co-Tweet
Mobile apps Tweetie
(iPhone) UberTwitter
(BB) Droid app
o Twitter @’so Twitter teaser messageso Twitter DM
o Twitter listso Twitter poll
Twtpoll Poll Daddy Twitter
o Twitter photo Twitpick Tweetphoto
o Twitter appo Sponsored tweeto Live chat (e.g. journchat)
Tweetchat Tweetgrid Tweetdeck
o Hashtag and tracking WTHashtag.com
(Search) BingTweets.com
(Search) Search.Twitter.com
(Search) Orkut LinkedIn
o LinkedIn personal account
o Linkedin groupo Linkedin messageo LinkedIn status updateo Linkedin status updateo Linkedin evento LinkedIn question
List of social networks and apps on Twitter: http://twitter.com/#/list/PRsarahevans/social-groups-tech-app
Emailo Generate email list
Add to blog Add to email Add to Web site
www.sevansstrategy.com
Add to social network profiles
Aweber Constant
Contacto Invitationo Messageo Email address for
campaign Create a social network
o SharePointo Ningo Other
Skypeo Video chato Instant messageo Phone call
Blogger briefingo In persono Via video
Ustream.tv Skype
o Via conference call Location based network
o Bright Kiteo Four Square
Add a location Shout out Check in Add a Tip or To do Mayor Four Square
discount Four Square
coupon Music
o iTuneso Last.fmo Pandora
Video + channel + link to blog + tags
o YouTube Ads
Friends and friend requests
o Vimeoo Seesmic
Friends and friend requests
o Ustream.tvo Tinychat
Photo + link to blog + tagso Flickro Facebook photos
Online resumeo Visual CVo Linkedin
Video and Photo mashups Social media release
o Pitchengine Newsroom T-list Micropitch
Media distribution o Cisiono Vocuso News wireo Technoratio Search engine
Citizen journalismo Add to media list
CNN ireport Huffington Post Examiner.com YourHub.com AssociatedContent.
com AmericanTowns.co
m Westchester.com
Lifestreamo A look into the daily life
through text, audio, video, blogs, photos, etc…
Blogo Blog post
www.sevansstrategy.com
Wordpress Posterous (mobile) Whrrl Blogger
o Blog comments Respond to
comments Private email to
new memberso Blog tagso Blog categorieso Editorial calendaro Blog Roll
Add blogs Request to be
added Search Engine Optimization
o Key wordso SEO for press release
Syndication Online Platforms
o Magntizeo Card.ly
Search Engineso Google
Google Search Google Adwords Google Trends Google Docs Google Alerts
Client Competitor(s
) CEO +
media spokespeople
Key words Google Groups Google Images Google Videos Google Wave Google Voice Google Calendar
Google Maps Google Custom
Search Google News Google Gmail Google Chat Google Groups Google Reader Google Labs iGoogle More…
o Yahoo Yahoo Search MyYahoo Yahoo Images Yahoo Video Yahoo Local Yahoo Email Yahoo Alerts Yahoo Messenger More…
o Bing Bing Search Bing Images Bing Video Bing News Bing Maps BingTweets.com
Diningin.com <group food orders>
Resources to find sourceso HARO
@helpareportero Cision Pointo MediaOnTwittero Profnet
@profnet Online competition
o Crowdcampaign.com Share online identities
o Email signature lineo “Share this” for site and
blog
www.sevansstrategy.com
o Include blog and Twitter feed
o Business cards (trad)o Business cards
(electronic)o Pokeno Swag
Stickers for laptops Skinit
o Your Web site Post social media
identities Secure usernames and
registrationo Knowem.com
Social media informationo Mashableo ReadWriteWebo The Next Webo Techcrunch
Craigslist (in multiple cities)o Event posto Sales posto Job post
Shortened URLso Bit.lyo Ow.lyo Is.gd
Online Newsroomo Pitchengine
Social media releases
Twitter feed Flickr feed YouTube feed RSS feed
Mobile phoneo iPhone appo Droid appo Blackberry appo Text message
ClubTexting.com SMScaster.com Mobilestorm.com
Mobilesmsmarketing.com
o Photo messageo Video message
Social Bookmarkingo Diggo Deliciouso Sphinn
Glueo Likeso Dislikeso Unlock recommendationso Find others similar
interests/dislikes Cinch Cast
o Audio posto Text posto Photo posto Organize folders
Events Hobbies/Interests
News aggregatoro Alltop + personal page
(MyAlltop) Invitations
o Pingg.como Twtvite.como Eventbrite.com
Customer reviewo Yelp!o Amazono Yahooo Google Side Wiki
Syndicationo Ping.fmo Co-Tweet
Geo-trackingo GPS for mobile phoneo GPS devices
Target for outreacho Traditional media
Pitch (online, email)
www.sevansstrategy.com
Press release (new)
o Bloggers Pitch (online,
email) Press release
(new)o Online influencers
Pitch (online, email)
Press release (new)
Conference callo Freeconferencecall.como Gotomeeting.com
Podcast and Online interviews
o Record Cinch Cast Audacity
o Publish Cinch Cast Ourmedia.org Blog Talk Radio Audioblog.com
Live steam evento Web camo Handheld camo Outlet (e.g. Ustream.tv)
Tracking and Measuremento Radian6o Filtrboxo Google Trendso Google Alerts
Virtual giftso Facebook gift
Develop new gifto Harry and David
Badges and Widgetso Post on blogo Post on Web siteo Embed code for blogo Embed code for Web siteo Embed code for email
HTML code basic “must haves”
o <link>o <bullet list>o <photo>o <video>
Children’s networks
o Webkinz Webinar
o Webexo DimDim/Zimbra
Sponsored Messages and Posts
o IZEA Wikipedia entry Instant message
o Gchato AIMo Ping iPhone appo Blackberry Messengero Facebook chato Yahoo
www.sevansstrategy.com
