Embed Size (px)
DESCRIPTION
Citation preview
John Owens
Social Media Strategy
(a whistle-stop tour!)
Agenda
• The Social Media Landscape
• Permission and Engagement (Participation) Marketing
• What are the benefits?
• What should you use?
• FaceBook / Twitter / LinkedIn Example
Social Media Landscape
Participation
• Interruption marketing – TV ads, radio, print, billboards etc
• 3,000 + messages /day – but people tune them out......SO
• Permission and Engagement (Participation) Marketing
• Participating in a conversation – 2–way• Engagement
• Can then lead to business
Have a look at www.SethGodin.com
Benefits
www.socialmediaexaminer.com – “2012 Social Media Marketing Industry Report”
Benefits - setting goals
Be clear about what you are trying to achieve e.g.
• Create a buzz to improve awareness of your product /service
• Establish yourself as a subject leader
• Create prospective clients / generate sales
• Meet like-minded people to share knowledge / experience
• Be seen as being up to date
• Because you like to socialise!
Which ones to use?
Most commonly used media
www.socialmediaexaminer.com – “2012 Social Media Marketing Industry Report”
An alternative viewpoint....
What should you do?
• Select 2 or 3 types most likely to help you achieve your goals – B2B or B2C?
• If possible - commit around 5 hours /week - be consistent!
• Add relevant, quality content
• Think of it like a commercial TV channel.....don’t “sell” all the time or people will switch (you) off – 30/70 split?
• Add YOU to it – don’t be a “stuffed shirt”
• You can have more than 1 account, so perhaps keep personal and business separate?
Keep the personal separate!
A few warnings
• If your website is poor – sort it out before engaging hard with social media• Have social media as part of a strategy (e.g. including emails, offline news releases?) • Social media can be an enormous timewaster if it’s not tied in to your business
• Be consistent across all the media types – you might want to “slice and dice” e.g. news items across different channels
Example – www.ArtGrad.net
How do ArtGrad promote themselves?
• They need:• Artists (Suppliers) &• Buyers (Private and Commercial)
• Both types – via Search Engine Optimised website, other online and offline marketing
• Artists – via Word of Mouth, FaceBook, Twitter
• Buyers (Commercial) – via LinkedIn, email marketing to Interior Designers etc
• (The channels do overlap – so a consistent message is important!)
Get started!
• Go and get accounts at FaceBook / Twitter / LinkedIn – free
• Watch for a while to get the hang of it
• Then start to participate – “Like” things in FaceBook
“Follow” people in Twitter “Add Connections” in Linked In
• Then start to do things yourself – Tweet in Twitter or Make your own Business Page in FaceBook, Promote an event to your Connections in LinkedIn
Have a look at:
• www.twitter.com• www.facebook.com• www.linkedin.com• www.socialmediaexaminer.com• www.sethgodin.com
• www.twitter.com/jowensassociate• www.linkedin.com/in/johnowensassociates• www.facebook.com/artgrad.net
• Gail Z. Martin “ 30 Days to Social Media Success”
John Owens tel: 01522 822 302 mob: 0780 9631597
email: [email protected] web: www.johnowens.biz
“Converting the online..... .....to the bottom line”
