Social Media Report Brokers 2014

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We have analysed the Twitter activity of the most important brokers and traders: FXDD, FOREX.com, FXCM, CM Markets UK, XM, Hantec Markets, OANDA, FXTM, xCFD.

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  • SOCIAL MEDIA REPORT

    BROKERS How are the Brokers doing in Social Media?

    TIME PERIOD: 02/11/2014 to 17/11/2014

    November 2014 17

    C/ Llacuna 162-164, box 113, 08018 Barcelona (Spain) - www.socialwinapp.com

  • The Advanced Social Media Analytics Tool - SocialWin Industry Report

    SOCIAL NETWORKS: TWITTER

    ANALYZED COMPETITORS:

    FXDD Forex.com FXCM CM Markets UK XM Hantec Markets OANDA FXTM XCFD

  • The Advanced Social Media Analytics Tool - SocialWin Industry Report

    Methodology In this report we will use a simplified version of the tool focusing on Twitter platform, analyzing key indicator like audience,

    interaction and engagement, regarding the main competitors of the Brokers industry and verifying it in the perspective of

    Benchmarking. To reach this goal we will use the analytic tool SocialWin that will allow us to monitoring the different social

    networks in a defined time. Finally we will be able to provide a global vision of the sector, utilizing different metrics, like the

    total audience, the number of mentions or the average of followers for every brand.

    Metrics and KPIs Metrics and KPIs, rise as key elements of Social Media Analytics, which allow us to measure, quantify and check the critical

    process of Social Media in a methodical and accurate way, aligning them whit the global goals of the organization and

    measuring the range of the defined goals during the time.

    KPIs Facebook Twitter YouTube

    AUDIENCE GROWTH POSTING INTERACTION

    ENGAGEMENT [%]

    Total Number of Fans Total Number of New Fans Total Number of Posts Total Number of Likes;

    Comments and Shares Global score between 0 and 100.

    Total Number of Followers Total N of New Followers Total Number of Tweets Total Number of ReTweets;

    Comments and Global score between 0 and 100.

    Total Number of Suscribers Total Nof New Suscribers Total Number of Videos Total Number of Likes;

    Comments and Shares. Global score between 0 and 100.

    Technical Profile

    Study Typology: Social Network Analysis

    Time of Monitoring: 02/11/2013 - 17/11/2013

    Social Network Analyzed:

    Twitter

    /

    Industry: Brokers /

    Month / Year: November 2014 Audience Analysis Yes

    Geographical Area: Worldwide Growth Analysis Yes

    Number of Competitors: 9 Posting Analysis Yes

    Selection Criteria: Industry Competitors with the

    largest number of followers

    Interaction Analysis Yes

    Engagement Analysis Yes

  • The Advanced Social Media Analytics Tool - SocialWin Industry Report

    Twitter Analysis

    Twitter, was born in 2006, as a microblogging platform and positioned itself in few years like the most popular media

    for news spreading in the world. Its simplicity and the 140 characters limitation hugely speeded up the utilization of this

    media, converting it into the favorite communication tool for professionals, businesses and fans.

    Twitter is an asymmetrical social network, where we can follow a person is not following us and vice versa. Nowadays the

    platform counts more than 500 millions of users, the average of time navigation is of 89 minutes/month and the average

    is of 165 mil tweets/minute. These data makes Twitter the second most important social network of the world. Below we

    highlight some of the main advantage to be present in this social network:

    To realize special offers, competitions, and launch news goods.

    To offer a personalized service of Customer Care.

    To improve your own supply of goods and services.

    To strengthen the relationships with customers.

    To create an strengthen brand evangelists.

    To know better your audience.

  • The Advanced Social Media Analytics Tool - SocialWin Industry Report

    Audience Analysis

    The Audience indicates the amount of followers of a community. For Facebook its the number of fans, on Twitter its the number of followers and on YouTube its the number of subscribers. This metric provides the communitys audience size; it shows how many users can be potentially reached.

    Audience Ranking on Twitter

  • The Advanced Social Media Analytics Tool - SocialWin Industry Report

    Growth Analysis

    Growth is an indicator that provides the speed of our communitys audience change and reflects the number of followers gained or lost within a period of time. It is calculated based on the variation of the audience in a given period of time. The growth value can be positive, if the community increases the number of followers or negative in the case the community loses audience.

    Growth Ranking on Twitter

  • The Advanced Social Media Analytics Tool - SocialWin Industry Report

    Posting Analysis (Content)

    Posting is the metric that shows the volume of content published in a given period of time. This helps us measure the efforts of the community management team, counting the number of published posts, sent tweets or uploaded videos in the past day, week or month. We count the content posted by the community management team and, if the page allows so, the content posted by other users in the timeline (in case were measuring Facebook).

    Posting Ranking on Twitter

  • The Advanced Social Media Analytics Tool - SocialWin Industry Report

    Interaction Analysis Interaction shows the total volume of interaction that has been generated in a given period of time. On Facebook, it counts Likes, Comments and Shared content. On Twitter, it counts Retweets, Mentions and Favorite items. On Youtube it counts number of Likes, Dislikes and Comments.

    Interaction Ranking on Twitter

  • The Advanced Social Media Analytics Tool - SocialWin Industry Report

    Engagement Analysis

    The Engagement is one of the main KPIs in social media and the value represents the level of loyalty or commitment of the fans towards the brands fan page. The engagement score reflects the level of success of our content strategies and our channel management activities. The algorithm used to calculate the engagement value considers the different types of interaction in a period of time and assigns a score to each one. It then compares it to the audience of each community and the result is a score from 0 to 100.

    Engagement Ranking on Twitter

  • The Advanced Social Media Analytics Tool - SocialWin Industry Report

    C/ Llacuna 162-164, box 113,

    08018 Barcelona (Spain)

    www.socialwinapp.com

    info@socialwinapp.com

    Measure your Engagement for Free!

    SocialWin allows playback of all text from the PDF Social Networks Analytics Report, except the contents of this website where otherwise indicated, provided the source is acknowledged in the terms and conditions

    of a Creative Commons license CC BY- SA 3.0. http://creativecommons.org/licenses/by-sa/3.0/deed.ca

    Copyright copyright texts: the authors, Barcelona, 2014