Understanding Platform Social Media Questions Marketers Need to Answer

Braj: How long do readersspend with a specific socialnetworking site?

Braj: Should the traditionaladvertising content beshared on social networkingsites?

Braj: Do audience engage onissues that are important toyour campaign?

Braj: How is the contentdelivered to your audience?

Braj: what is preferredcontent delivery platform,mobile or internet?

Braj: In what format doreaders consume content?

Braj: What are supportingdigital marketing toolsrequired to connect withaudience?

Braj: Do paid ads stand outin the social media marketingcontext?

Braj: Do you need to createdifferent ads for yourcampaign to be portrayedeffectively across differentchannels?