Social Data Monitoring Station

Professor Matthew Kushin, PhDShepherd University | Department of Mass Communication | 2012

Review

We’ve discussed Brand monitoring

Tools for monitoring

Today: Quick look at monitoring stations (automation) Lab

Basics: Getting Started

1) Set up Monitoring Station

Goal: Program web to send data to us

Tools Needed: Social Media Dashboard Alerts Feed Reader (& RSS)

Getting Information

Use technology to train info to find us. Example:

Tool 1

Social Media Dashboard All your social media accts in 1 place Ex:

Hootsuite

Strategy

Integrate all organization’s social media accts into dashboard

Enables posting & monitoring in 1 place Twitter Facebook LinkedIn etc

Strategy

Also enable program Twitter Search & keywords to monitor

= search for “#Utalk” on search.twitter.com

Example

#Utalk hootsuite dashboard Contains

Home feed Twitter search for “#Utalk” @Utalkmod mentions

Tool 2

Alerts!

Email updates of latest relevant Google results based on your parameters

Example

Can monitor any news about a topic

Get auto-emails of new content

Don’t have to waste time searching

Tool 3

RSS Reader

Updates of content from various sites delivered to 1 place.

RSS

RSS = = Real Simple Syndication

A distribution tool for online content RSS gets updated automatically when new content

is published online

Example

Can subscribe to feed in my RSS reader

Many Feeds. 1 Reader.

Can subscribe to feed in my RSS reader

Burt’s Bees Blog

MissNattyBeauty

Tom’s of Maine

Leading Eco-minded products

Sort of things to Track

Key players

Competitors

Mention of our brand, products, etc

Industry news

Keywords (we’ll talk more about w/ SEO)

Image: Laverue

Result: Monitoring Station

Create a command center for important info to come to us

Photo: eyesore9

Lab Guide

Work in teams to complete today’s lab guide

End result should be a Hootsuite monitoring station focused on achieving SPECIFIC tasks described in the lab Each person will create their own

This Hootsuite acct will be used to complete an in-class assignment next class

URL: http://bit.ly/FSM_LabMonitor