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Social Media Marketing DEGREE Associate of Applied Science OVERVIEW Social Media Marketing jobs outnumber qualified candidates. Come learn through real-life experiences the strategy and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign. CAREER OPPORTUNITIES Companies are eager to hire people with both the strategy and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their own career in Social Media Marketing, there are really four main career paths students could focus on:

1. Content Creation 2. Customer Service 3. Advertising/Customer Advocacy 4. Analytics

LEARNING OUTCOMES Upon completion of the program, successful graduates will be able to:

Confirm personal testimony in the restored gospel of Jesus Christ. Collaborate with others using interpersonal skills in an honest, ethical, and Christ-like manner. Communicate effectively using written and verbal presentation principles. Construct new knowledge using technology and information resource tools. Comprehend and think critically to solve problems. Cultivate a strong, professional work ethic and lifelong learning opportunities. Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies. Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and

scope. Create a highly-engaged social community of empowered brand advocates. Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention. Prove the ROI of campaigns and marketing initiatives. Create relevant and engaging content in the form of copy, pictures, videos, and infographics. Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations. Identify the various learning resources that will help their knowledge remain current with changing technologies, best practices,

and trends.

Course Requirements Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course. Course # Title Credit

Hours REL Two cornerstone religion courses (REL 200, 225, 250, or 275) 4 REL Two additional religion courses 4

Total Religion Credit Hours 8 College-wide Courses COM 122 Interpersonal Communications 3 ENG 101 Introduction to College Writing 3 ENG 220 Professional Business Communications 3 FIN 101 Personal Finance 3

Total College-wide Credit Hours 12

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Program Core Courses ENTR 150 Entrepreneurship 3 IT 110 Intro to Business Technology 3 BUS 101 Survey of Business 3 SMM 105 Introduction to Social Media Marketing 3 SMM 120 Social Media Marketing Strategy I 3 SMM 130 Social Media Marketing Content I 3 SMM 140 Social Media Marketing Web Management 3 SMM 150 Social Media Marketing Analytics 3 SMM 160 Social Media Marketing Advocacy & Advertising 3 SMM 199 Social Media Marketing Lecture Series 1 SMM 210 Social Media Marketing Strategy II 3 SMM 296 Social Media Marketing e-Portfolio 1 SMM 299 Social Media Marketing Internship 2

Total Program Core Credit Hours 34 Electives Select from the following: BAP 201; BUS 201; ENTR 210; ENTR 290; PM 140; SELL 120 3

Total Elective Credit Hours 3 Badge Options include: Hootsuite certifications, Google Analytics or Adwords and Facebook Blueprint. levels of

badges; Blitz Metrics Certificates; Google and Google Partners Analytics, Adwords and/or Advertising Certificates

Total Minimum Degree Credit Hours 57

Recommended Sequence of Courses Depending upon the number of preparatory courses a student must take, an additional semester may be required to complete the program. First Semester BUS 101 Survey of Business 3 COM 122 Interpersonal Communications 3 ENG 101 Introduction to College Writing 3 SMM 105 Intro to Social Media Marketing 3 Religion Cornerstone Religion course 2

Total Credit Hours 14 Second Semester ENG 220 Professional Business Communications 3 FIN 101 Personal Finance 3 IT 110 Introduction to Business Technology 3 SMM 120 Social Media Mktg. Strategy I 3 SMM 199 Social Media Mktg. Lecture Series 1 Religion Cornerstone Religion course 2

Total Credit Hours 15 Third Semester ENTR 150 Entrepreneurship 3 SMM 130 Social Media Mtkg. Content I 3 SMM 140 Social Media Mtkg. Web Management 3 SMM 296 Social Media Mktg. e-Portfolio 1 Elective 3 Religion Cornerstone or Religion Elective 2

Total Credit Hours 15 Fourth Semester SMM 150 Social Media Mtkg. Analytics 3 SMM 160 Social Media Mtkg. Advocacy and Advertising 3 SMM 210 Social Media Mktg. Strategy II 3 SMM 299 Social Media Mktg. Internship 2 Religion Cornerstone or Religion Elective 2

Total Credit Hours 13 Graduation Requirements

1. Minimum of 57 total semester credit hours as outlined 2. Grade of C or better in all core courses 3. Cumulative grade-point average of 2.0 or higher 4. 2 cornerstone religion courses, 2 additional elective religion courses