Brilliant Social Media Campaigns : #LikeAGirl Rocks YouTube, from Always

Video gets up 53 million views during a World Cup — touching story catch attention. https://www.youtube.com/watch?v=XjJQBjWYDTs

Budweiser Encourages Responsible Drinking with a Cute Puppy

https://www.youtube.com/watch?v=eubWYPhcEEo

Google Demonstrates HR, Not Just Tech, Expertise

https://www.linkedin.com/company/1441?trk=tyah&trkInfo=tarId%3A1419971405813%2Ctas%3Agoogle%2Cidx%3A2-1-4

How Socail Media Could Increase Page Rank. What is the steps required?High-Quality Content.

Many businessman still not very sure how social media impacts search engine optimization.

It’s not enough to have a popular website with good content anymore. If you want better search engine results for youRight quality content – fundation of your SocialMedia.

Search engines have begun to incorporate social signals (Facebook likes, retweets, +1s and so on) to inform their search results

Google still count quality over quantity approach to drive search traffic to a website.

Social media is an essential component to better search results because search engines want to deliver the best results to every user, and also provide increased visibility for legitimate companies who have developed a voice and presence on the web. Delivering engaging content that your followers want to share will signal to search engines that you are interacting with your audience, which will in turn provide a boost to your position in search results.

Word of Mouth: Digital ‘word of mouth’ is becoming just as valuable as the age-old marketing method. With more people talking about your services and sharing ideas, you are sure to generate a great deal of indirect impact, including:Increased inbound links due to improved online visibility and brand awarenessIncreased positive reviews (in Google Local, Yelp, etc.) from happier customersDecreased bounce rate, a longer amount of time spent on your site, and more repeat visitors.

Social Network make Sharing More Easy

Due to terrific popularity of variety Social Networks : so easy to share your content on Facebook, Twitter, Pinterest, Google+ and other networks connects your brand to the wider social web, which allows your message to potentially reach thousands of prospects.

If your social media posts are being shared and linked to frequently, the content may rank higher because search engines may consider it to be of greater value for users. Make sure you have social sharing icons on your website!

Define & integrate targeted keywords

Write a list of the keywords (or phrases, thanks to Google’s Panda algorithm) your audience would type into a search engine to find your website. Now think about keywords that could be used to find your competitors. This will help you build your targeted keyword list. You don’t need hundreds of keywords; you should focus on the most relevant and start incorporating them into your website’s elements, like title tag, page URL, image alt tags, image file names, meta descriptions and, most importantly, page content.

Dell has estimated that the TechCenter is indirectly responsiblefor many millions of dollars in sales each year.That’s despite the fact that Dell TechCenter isn’t charged withselling anything. The site is free of advertising, and the member listmay never be used for promotions. Those sales are generated by the affi nity that the staff has developedwith these key corporate customers. I Twitter, the DellTechCenter staff had set up a common Twitter account as a secondarychannel of communication. But it turned out that customers wantedto speak to people, not brands.

Dell Case Study

Dell TechCenter and other are sweeping across the corporate world asa consequence of the rapid growth of social media tools like blogs,communities, and user-generated multimedia.Companies like Dell, which does 80 percent of its sales volumewith corporate customers, are ideally positioned to take advantage ofthese new channels.C than in style. Fortunately, B2Bsocial media is all about substance.

In fact, B2B companies were among the earliestadopters of social media. Technology leaders such as Microsoft,IBM, and Cisco had hundreds of thousands of employees bloggingas early as 2005, and those same companies are now expanding theirfootprint into social networks like Facebook, YouTube, and, overwhelmingly,Twitter.

Microsoft Case StudyMicrosoft has featured interviews with thousandsof its own employees in video programs on its Channel 9 website. The company wanted to expose its human side to a market thatsaw it as closed and secretive.

B2B technology companies have also been among the most creativeusers of social channels to reach the highly skilled people they need to hire in competitive labor markets. Recruiters have foundthat social channels are far more effective in identifying prospective.

employees than recruitment advertising sources, and that prospectscame into the hiring cycle with a better understanding and moreenthusiasm about the company they were hoping to work for.Yet B2B applications of social media get remarkably little attention.

Perhaps that’s because their focused communities of buyerspale in size to the millions who flock to Facebook

Official Pages forCoca-Cola and Nike. Perhaps it’s because glitzy video contests andgames don’t resonate with the time-challenged professional audience.

It doesn’t really matter. Few B2B companies seek the consumer spotlight,and their audiences, which may spend millions of dollars withthem, are more interested in substance

Social media marketing is a way to humanize the business, to turnfrailties into endearing qualities that encourage experimentation, loyalty,and forgiveness. Today’s most admired social media marketers—Dell,Cisco, Starbucks, Google, Ford, Procter & Gamble, and Wal-Mart, toname just a few—have adopted a philosophy of open experimentationlayered upon a culture of risk tolerance. But one thing they all share incommon is that they all had the good fortune of making high-profi le,public mistakes, which compelled their upper management to updatetheir communications strategy.

Using social media allows companies to engage customers in real-time dialogue and build brand loyalty. "At least half of Twitter and Facebook users said they had become more likely to talk about, recommend or purchase a company's products after they began following the company on social media," according to eMarketer.More social media applications today cost nothing and add tremendous value that's an attractive alternative for businesses looking to cut costs. And it takes practically no time to setup an account on social networking sites and applications.The Center for Marketing Research at the University of Massachusetts Dartmouth conducted a study from 2007 to 2009 on the use of social media in Fortune 500 companies. They found that about 80 percent or more of those surveyed found blogging, online video and podcasting to be successful uses of time and resources.Facebook, Twitter and Wordpress' simple design and broad appeal boast some of the largest social media mindshare on the Internet. Facebook sees about 50 percent of its members log in on a daily basis. That's more than 300 million users who interact in the social network every day and a reservoir of potential customers that businesses can reach with a few clicks.

Integrate a customer service presence through social media. By having readily available support through Facebook, Twitter, and other social channels, brands show their customers that they care about their experience. According to Social Habit, 32% of social customers expect a response within 30 minutes; 42% expect a response within 60 minutes. Consumers want answers now, and they want those answers through social media.

Social Customer Care A guide from NM Incite shows us that 71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others, compared to just 19% of customers who do not receive a response. Brands that are publicly engaging their customers through social media are showing they’re commitment to providing exceptional service, and this is visible for the entire world to see. Customers are happy when their issues have been resolved quickly and they feel heard. Happy customers become loyal customers.

Sources:

1.http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/2. http://www.pewinternet.org/2011/11/15/why-americans-use-social-media/3.http://www.skyword.com/wp-content/uploads/2013/03/Social-Marketing-Business-Customer-Chapter1.pdf4.http://www.exacttarget.com/blog/30-brilliant-social-media-campaigns-last-half-2014/5.http://cdn.theatlantic.com/static/mt/assets/science/socialcast_infographic_0711.jpg6. http://www.surdellpartners.com/4-ways-improve-search-engine-rankings/7.http://www.socialnomics.net/2014/10/07/how-to-develop-brand-loyalty-through-social-media/8.http://www.keywebconcepts.com/blog/2013/07/24/social-media-boosts-seo-page-rank/9.http://wearesocial.net/tag/sdmw/