SOCIAL MEDIA MANAGER

POSITION OVERVIEW

Reporting to the Vice President of Marketing, the Social Media Manager will

oversee messaging and content management across various digital mediums

including livestreaming events. The Manager will also create content, manage

and expand the various social networking channels dedicated to the National

September 11 Memorial & Museum.

The Manager will work across the organization to create key messages, shape

content and manage engaging online campaigns for the Memorial and

Museum’s website, blog and social media sites.

The Manager will be responsible for sustaining and building an engaged online

community and social media presence to increase awareness, engage

following, help attract visitors, deepen involvement, and provide educational

information related to 9/11. This person will be responsible for the strategy,

execution and growth of all of the organization’s social media channels.

The Manager will also support the various tasks of the Communications and

Marketing Department, including managing media partnerships, tracking

relevant news, live social coverage, and monitoring all pertinent third party

social channels. The Manager will work closely with other members of the

Department to develop content for interactive projects and mobile apps as

well as help implement and support long-term media, content, and marketing

strategies.

ESSENTIAL FUNCTIONS

Develop engaging content, monitor daily posts and create engaging

campaigns on various social media outlets including Facebook, Twitter,

Google+, Pinterest and Instagram.

Track and report on key metrics across social channels, and use findings

to maximize engagement opportunities.

Routinely improve existing social media channels as well as identify and

pursue emerging social media opportunities and platforms.

Maintain strong relationships with internal departments and external

partners to create social media campaigns that support the Memorial’s

mission.

Plan and manage webcasting events.

Help manage content development for mobile apps.

Monitor third party social platforms, mainly Trip Advisor and Yelp.

Provide content for The MEMO blog.

Build social media campaigns to supplement communications and

marketing efforts.

Create and maintain content calendar for social media platforms.

Help promote public programs, special events and other initiatives

through digital communications.

QUALIFICATIONS/SKILLS REQUIREMENT

Bachelor’s degree in journalism, marketing, media affairs or

communications or certification in related fields preferred.

3-5 years’ experience managing content with at least two years working

in social media.

Website administrator with knowledge of content management system

Drupal is a plus, but not required.

Must possess strong writing and editing skills and have deep knowledge

of social media trends.

Excellent written and oral communications skills.

Ability to build creative social media campaigns with high levels of

engagement.

Experienced marketer with proven expertise in developing and

implementing strategic plans is preferred.

A keen sense of judgment and tact when developing and delivering

messages across social networking sites.

Ability to engage meaningfully with a global online community.

Experience with new media and its trends.

A keen understanding of how social media best integrates/supports

larger marketing and communications strategies.

Ability to manage multiple projects in a fast-paced, deadline-driven

environment.

Knowledge of Radian 6 is a plus, but not required.

GENERAL INFORMATION

This is a full-time position.

We offer a competitive salary and full benefits package.

HOW TO APPLY

Include job title “Social Media Manager” in the email subject field.

State the location where job posting was seen.

Please submit a resume and cover letter, which must include your salary

requirements to careers@911memorial.org by 9/14/15.

o Please include a list of social media accounts you presently

manage or managed with your cover letter.

Please visit our website at www.911memorial.org.

The National September 11 Memorial and Museum at the World Trade Center

Foundation, Inc. is committed to workforce diversity. EEO.