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Alma van der Veen Sebastian Eckert
From publication to dissemination
Social media lab PPM, Paris, Wednesday, October 11
• Overview/introduction to social networks/media
• SUSFANS social media tools and channels
• From publication to dissemination: Put your research (outcome) on the Website, post it on Twitter & Facebook, discuss it on Linkedin and blog about it on the (e.g.) Food Climate Research Network (FCRN)
• Webinars: Make an audio or video statement
Social media lab: set-up
Social media are computer-mediated technologies that facilitate the creation and
sharing of information, ideas, career interests and other forms of expression via virtual
communities and networks.
https://en.wikipedia.org/wiki/Social_media
• Overview/introduction to social networks/media
• SUSFANS social media tools and channels
• From publication to dissemination: Put your research (outcome) on the Website, post it on Twitter & Facebook, discuss it on Linkedin and blog about it on the (e.g.) Food Climate Research Network (FCRN)
• Webinars: Make an audio or video statement
• 2 billion monthly active users (6/2017) https://techcrunch.com/2017/06/27/facebook-2-billion-users/
• Largest social app in terms of logged-in users
• Private / corporate PR usage
• FB Messenger / WhatsApp / Instagram part of FB
Social networks
Youtube
• 1.5 billion (logged in!) monthly active users https://techcrunch.com/2017/06/22/youtube-
has-1-5-billion-logged-in-monthly-users-watching-a-ton-of-mobile-video/
• Logged-in users spend an average of more than one hour per day
• 300h of videos uploaded every minute
Social networks
• 800 million monthly active users https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/
• photo/video/blogging/storytelling community
• fast growing!
• “influencer” network
Social networks
• 328 million monthly active users (2q/2017)
https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/
• online news and social network
• micro-blogging, real-time
• “tweets” with 140/soon 280 letters
• used by multiplicators
Social networks
• 106? Million monthly active users https://medium.com/@wtfmitchel/linkedin-10-million-monthly-active-users-a482e2ecc086
• 500m users
• B2B Network, CVs
Social networks
WhatsApp and Facebook Messenger
• 1.2 billion monthly active users each
• personal network
• mostly used as tools for messages, but also experiments as news platform
Social networks
• Overview/introduction to social networks/media
• SUSFANS social media tools and channels
• From publication to dissemination: Put your research (outcome) on the Website, post it on Twitter & Facebook, discuss it on Linkedin and blog about it on the (e.g.) Food Climate Research Network (FCRN)
• Webinars: Make an audio or video statement
The SUSFANS media channels: • Website: susfans.eu (~500 sessions/month; (3,368
sessions/365 days)
• Facebook: facebook.com/susfans_eu (300 likes)
• Twitter: twitter.com/susfans_eu (600 follower (+450)
• Linkedin: linkedin.com/company/10588963 (21)
• Linkedin/Facebook Groups
• Newsletter
• Youtube for uploading videos
SUSFANS and social media
FOLLOW US NOW! ^__^ (on Twitter and LinkedIn)
SUSFANS and social media
twitter.com/signup
or
via app (2 mins)
SUSFANS and social media: signing up
linkedin.com/ 15 mins
In the meantime…
• Overview/introduction to social networks/media
• SUSFANS social media tools and channels
• From publication to dissemination: Put your research (outcome) on the Website, post it on Twitter & Facebook, discuss it on Linkedin and blog about it on the (e.g.) Food Climate Research Network (FCRN)
• Webinars: Make an audio or video statement
From publication to dissemination
Content source: Publication
1st step: Know your target audience
“Grandma” (non-scientific audience)
Colleagues (“peers”, scientific audience)
Stakeholders (scientific interested audience)
From publication to dissemination
Content source: publication
2nd step: know your message(s)
• What are your research questions
• Why is it important (to the life of your target audience)? Why should people listen/read/view?
• What are your key findings?
From publication to dissemination
Content source: publication
3rd step: deliver your message
• Find the appropriate language
• Keep it easy
• Make it short(er)
From publication to dissemination Make a tweet!
Content source: publication
Describe your research /publications / findings in a few sentences as a news item for the website.
From publication to dissemination Make a tweet!
Content source: publication
Let’s tweet about some of your recent research /publications / findings
From publication to dissemination Make a tweet!
Remember: 140 letters
@ = Mention another user, ie @SUSFANS_eu for an interaction
# = Hashtag for better finding / following of discussions or events, i.e. #ppm3 or #fish #sustainability
From publication to dissemination Make a tweet!
Windows 10:
1
2
Android: iOS / w10m:
From publication to dissemination Make a tweet!
#EU citizens consume too much #livestock products. #Seafood, #fruit & #vegetables consumption could be #increased
http://susfans.eu/portfolio/baseline-sustainability-assessment-current-state-livestockfish-and-fruitvegetables-supply
Message:
Link to paper:
Photo:
From publication to dissemination Make a photo card!
How can we meet increasing global seafood demand
Message:
Tool: Powerpoint
From publication to dissemination Post in LinkedIn Groups & blog in FCRN
Join the Food Climate Research Network to express your research insights in Blogform.
How to blog: https://3.basecamp.com/3607923/buckets/2205581/uploads/605780596/download/Social%20Media%20and%20Cmmunication%20Manual.pdf?attachment=true
Join the LinkedIn groups to share your Publications
• Overview/introduction to social networks/media
• SUSFANS social media tools and channels
• From publication to dissemination: Your research (outcome) on the Website, on Twitter and Facebook
• Webinars: Make an audio or video statement
Create audio soundbites
Windows: - Voice Recorder (Windows 10/8) - Audacity (free)
MacOsX -QuickTime 10 player
• Use a (quality) microphone • Absolute silent environment • Speak loud and clearly • Save as *.wav, flac or *.mp3 (196kbps or higher)
Android / i0s - Integrated tools
Create a video statement (a “must” for webinars)
Devices: • Camera + tripod (good) • Smartphone + tripod / selfie stick (best) • Laptop / webcam (poor quality) • Record sound with smartphone or microphone
Message:
• What do you want do say? Every sentence counts. • Can this statement be used in an interview / movie?
Tips: • Pay attention to your background • Light should come from front (and side) • Golden Ratio • Try (again and again and again) out before you record and send the footage!
Thanks for your attention
