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Social Media: It’s Not Just For Fun. Minnesota Food Access Conference August 2013. Agenda Social Media: It’s Not Just For Fun. Intro Communications: Past, Present, Future USDA & Social Media. Communications: Past. One-way Slow, s tatic , labor intensive Gatekeepers - PowerPoint PPT Presentation
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Social Media: It’s Not Just For Fun
Minnesota Food Access ConferenceAugust 2013
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AgendaSocial Media: It’s Not Just For Fun
• Intro• Communications: Past, Present, Future• USDA & Social Media
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Communications: Past
• One-way• Slow, static, labor intensive• Gatekeepers• Shared sources
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Communications: Present• Transitional• Quick, ever-changing, dynamic• Brief• Interactive• Fewer shared sources, communicating by community • Gatekeepers role is diminished • Arab Spring• Trayvon Martin
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Communications: Future
Less traditional? No traditional?
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Food & Nutrition ServiceUse of Social Media
• Facebook• Twitter• Partners• USDA Blog• YouTube
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Food & Nutrition ServiceUse of Social Media
Case Study: Summer Food Service Program CampaignSpring & Early Summer 2013
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There were 47,773 visits to theSFSP website during this campaign
As we ramped up our engagement in traditional and social media, our site traffic increased.
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The SFSP website received 289 referrals from social media
• Over half of socially-referred visitors are getting to the SFSP site from Twitter
• One-quarter of socially-referred visitors are getting to the SFSP site from Facebook
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#summermeals appeared in Twitter users’ timelines 16,194,669 times!
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Twitter Town Halls were great conversation drivers
Food & Nutrition Coalition’s Twitter
Town Hall
FNS’ Twitter Town Hall
Use of partners increases reach
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Twitter Town Halls also enabled us to positively influence the conversation
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FNS was the top influencer of the #summermeals conversation on Twitter
We’re hustling!FNS has been
very influential in the discussion
about #summermeals.
Feeding America is a very
influential (and, thus, valuable)
partner for FNS.
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FNS’ SFSP webinars live on YouTube, with 1,449 views
Local Economic Development through SFSP in North Carolina
Afterschool At-Risk Centers and SFSP
Partner with UPS or Transit Authority to Deliver Meals
Use Volunteers to Deliver Summer Meals
Transporting Kids to Sites
Local Elected Officials and SFSP
Being a CACFP and SFSP Sponsor
Florida Department of Agriculture's Amazing Summer Food Service Program
Transitioning from CACFP to SFSP When School Ends
Share Our Strength on Raising Awareness about Summer Meals
Faith-Based Sponsor Success Story
Using USDA Foods (commodities) in SFSP
CACFP At-Risk Center and CACFP Sponsors and SFSP
Mobile Summer Meals Sites
Recruiting Sites and Sponsors
Addressing Transportation Challenges
Ohio Department of Education Presents the Summer Food Service Program
State Elected Officials ans SFSP
Grants Available to SFSP Sponsors
How I Became a Sponsor
Faith-Based Organizations and SFSP
Como Su Organización Puede Ayudar a Alimentar Niños Necesitados este Verano
How You Can Help Feed Hungry Children This Summer
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Food & Nutrition ServiceUse of Social Media
Case Study: The Role of Partners
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5 Tips:Social Media: It’s Not Just For Fun
• Set up accounts, promote your presence• Follow/like/engage with peers & leaders• Use it regularly• Tweet at partners/peers/leaders• Hold a Twitter Town Hall
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Social Media: It’s Not Just For Fun
• Follow/Like us! • Twitter: @USDANutrition, @USDA• www.facebook.com/USDA
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Social Media: It’s Not Just For Fun
Alan Shannon, Public Affairs DirectorUSDA Food & Nutrition Service, [email protected]
