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©Fluid Studio, 2010 fluid educational series

Social Media Guiding Principles

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fluid educational series

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presentation presented by

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text dyejo to 50500

john [email protected] www.fluid-studio.net

twitter @dyejo

free service provided byhttp://contxts.com

contact Me

©2009 Fluid Studio

TEXT CASEPHILIP TO 50500

PHILIP [email protected] www.fluid-studio.nettwitter @casephilip

Free service provided byhttp://contxts.com

CONTACT ME

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previous presentations

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how many have heard of facebook? twitter? linkedin? youtube?

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how many are on facebook? twitter? linkedin? youtube?

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there is no silver bullet

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social Media is just one tool in the toolbox

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We all have a circle of influence. people are influenced by those they trust

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WHAT YOU CAN DOSOMETHING ABOUT.

WHAT YOU CARE ABOUT.

CIRCLE OF CONCERN

CIRCLE OF INFLUENCE

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WHAT YOU CAN DOSOMETHING ABOUT.

WHAT YOU CARE ABOUT.

CIRCLE OF CONCERN

CIRCLE OF INFLUENCE

viral Marketing

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viral Marketing

+ =

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people do not Want to be sold to. they Want to interact and be heard

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ENGAGE

RESPOND

LISTEN

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you cannot control the conversation, but you can participate in it

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although social Media is “one-to-Many” broadcast Marketing, at the end of the day real results Will occur

When “one-to-one” relationships are forMed

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4 p’s

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product4 p’s

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product, price4 p’s

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product, price,place4 p’s

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product, priceplace, proMotion4 p’s

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3 r’s

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relevant3 r’s

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relevant, real3 r’s

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relevant, real, responsive3 r’s

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relevant, real, responsive, relationship4 r’s

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side-by-side coMparison

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soMe realities to consider . . .

using social Media is like riding a bull— getting on is the easy part.

it requires an investment of time–not only researching and writing, but also reading and engaging

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soMe realities to consider . . .

there are no prereQuisites–just a desire to try

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soMe realities to consider . . .

you need a strategy

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soMe realities to consider . . .

you need a strategy

carve out a certain amount of time each week to spend on social media

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soMe realities to consider . . .

you need a strategy

try to "pull" clients to you by sharing valuable information rather than pushing yourself out to them

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soMe realities to consider . . .

knoW Where your leads are coMing froM

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soMe realities to consider . . .

70-20-10 rule

(70%=share/educate, 20%=soft sell, 10%=show you are a real person)

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key Questions . . .

hoW Much tiMe should i be spending on this?

hoW do i knoW that it's Working?

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advertise

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Make inforMation availableelectronically

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create group/fan pages

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bloW up your fan base!

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Why do you Want More fans?

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Why do you Want More fans?

the future is in “earned” Media, not paid.

Facebook and other social networks are primary platforms for earned media.

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Why do you Want More fans?

large coMpanies With Well-knoWn brands Will

have associates set up pages and those pages can

often groW to Millions of users organically and

Without Much effort.

sMall to MediuM-sized businesses often cannot

just set up a page and let the people do the rest.

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Why do you Want More fans?

sMaller and lesser-knoWn brands need to invest

heavily in brand developMent and leverage the

various social Media channels available to theM

to interact directly With their folloWers, fans,

and custoMers.

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Why do you Want More fans?

the Measure of success should not be Whether

your page boasts 30 or 30,000 fans, but Whether

you have successfully attracted a large nuMber

of targeted fans.

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tips to add MoreQuality fans and folloWers

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tips

use current fans to drive invitations to your facebook page

1.

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tips

use current fans to drive invitations to your facebook page

1.

Facebook currently has no limitation on the number of fans that users can invite to a public profile. This makes invitations one of the most important components of generating fans.

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tips

use current fans to drive invitations to your facebook page

1.

Contests are probably the single best tool for driving more users to your Facebook page if you encourage fans to invite their friends.

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tips

use current fans to drive invitations to your facebook page

1.

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tips

create contests often2.

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tips

create contests often2.Think of new and unique giveaways for those that push new fans your way (and reward them often).

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tips

create contests often2.Most of the time, it is better to give away more things more frequently than a large grand prize every so often.

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tips

create contests often2.Examples of potential contests:

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tips

create contests often2.Examples of potential contests:

• Ticket giveaways (movies, concerts, etc.)

• Restaurant gift certificates

• Etc.

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use a "Widget" to proMote your business

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Widgets

Widgets are like portable Websites that operate With the saMe functionality as the host site but can be eMbedded into a blog, Webpage, or other internet property.

this is an optiMal tool for lead generation that can attract clients froM diverse deMographics.

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©2009 Fluid Studio

What does a Widget look likeand hoW does it function?

big brothers big sisters of utah

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What does a Widget look likeand hoW does it function?

united Way

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What does a Widget look likeand hoW does it function?

national Multiple sclerosis society

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What does a Widget look likeand hoW does it function?

rhodes rolls

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What does a Widget look likeand hoW does it function?

Widgets are viral!

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e-Mail Marketing

• although it has been around for some time, e-mail advertising is one of the most effective forms of direct electronic marketing.

• like most things that are web-based, analytics can be collected and analyzed to help you hone your messaging. used effectively, analytics will help you improve the open and click-through rates over time.

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e-Mail Marketing

• attention: the first part of your write-up grabs the readers’ attention.

• information: the second part gives them information.

• desire: the third part makes them desire your product/service.

• action: the fourth part spurs them to action (buy, click through to a website, etc.)

When Marketing using e-Mail, use the aida strategy.

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e-Mail Marketing

your e-mail provider should allow you to review the analytics from your campaign. see “hot spots,” trends, and patterns to help you improve future mailings.

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sMs (texting) services

94% open rate

15%-50% redeMption rate

connect With your custoMers and consuMers on a personal level

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sMs (texting) services

recent caMpaign exaMples

Text:

To:

IT’S FREE*

NO SPAM*

Receiving mobile alerts costs you nothing, aside from your normal text messaging fees.

Because of our no-spam policy, you’ll only receive the messages you’ve subscribed to.

FOR EXAMPLE: To subscribe

E X C L U S I V E N E W S

TO SUBSCRIBE:

MESSAGE:

SEND TO:

CREATE a new text message

TYPE “

SEND the message to “

1

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*This program enforces a strict NO SPAM policy. To cancel at any time text STOP

Village

29222

Village

29222

Village

29222

to 29222 For assistance text HELP to 29222

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sMs (texting) services

recent caMpaign exaMples

Sign Up to Receive Promotions & Special Offers Via Text Message on Your Mobile Phone

Example: Example:1 34

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