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I see dead people
Saturday, December 11, 2010
2
It is not the strongest of the species that survivesNor the most intelligent But the ones most responsive to change
Saturday, December 11, 2010
Change is friction Friction is painful
The change will hurtIt *will* fuck you up
Digital changes everything
Saturday, December 11, 2010
hunter ⇒ agriculture ⇒ industrial revolution ⇒ digital revolution
Saturday, December 11, 2010
Some shit you just can’t stopSaturday, December 11, 2010
It is not about “digital” (the tools)
It is about behaviors & infrastructures
Saturday, December 11, 2010
It is not about now: It is about the trajectory
Saturday, December 11, 2010
8
Saturday, December 11, 2010
http://www.sacmeq.org/statplanet/StatPlanet.html
Saturday, December 11, 2010
Saturday, December 11, 2010
its about the trajectory
not the now
Saturday, December 11, 2010
Jordan FB Statistics
the unstoppably of networked communications platforms
Saturday, December 11, 2010
It is NOT either/orNot: digital OR analogueit is the melding of both
Old skills still needed but applied to a different set of conditions
Saturday, December 11, 2010
storytelling⇒storybuilding
broadcast⇒conversation⇒participation⇒collaboration
traditional advertising/marketing one to many. Monologue. In a digital world conversation becomes the model: Multilogue
and if content is king then context is emperor where am I?
Saturday, December 11, 2010
The shift to Networks
Analogue:
everything private till we make it public
monologue/broadcasting
Ad-vertising
Off till we switch on
just me
Digital:everything public till we make it private
Dialogue/networking
Use-vertising
On till we switch off
We
Saturday, December 11, 2010
We walk alone
Saturday, December 11, 2010
No More: The invisible posse
Saturday, December 11, 2010
No More: The ghost gang
Saturday, December 11, 2010
The target audience is no longer who you reachit is who they reach
Saturday, December 11, 2010
Saturday, December 11, 2010
