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Social media for third sector organisations
Martine TommisPrincipal Digital Development Officer
MDDA, 25th March 2010Creating Connections, Huddersfield Media Centre
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Who is MDDA
Web 2.0
How MDDA uses social media
Working with others
Food for thought
Part of Manchester City Council
Started in 2003
Team of 15 staff
Has a key role in supporting the digital sector of the Manchester city region
Does a wide range of technology–related projects, from a range of funding
Workshops about web stuff for community and arts organisations Small business e-commerce seminars British Sign Language videos Technology for home energy monitoring Wifi mesh networks using cheap kit Fibre To The Premises
Oxford Road Fibre Broadband Project
A few words aboutsocial media and “Web 2.0”
Source: http://www.flickr.com/photos/7855449@N02/3623323696/and http://darmano.typepad.com/
A Web 2.0 siteallows its users
tointeract with other users
or tochange website content
Source: Wikipedia, http://en.wikipedia.org/wiki/Web_2.0
Working smarter
How MDDA has used social media and “Web
2.0” sites and services to support our own work…
Series of five weekly workshops to help local small businesses learn
about trading online
First three years we used paper to support practical
things like registration; distributing hand outs,
and so on…
But then we got fed up using paper, because…
Last minute changes cost money and time
No way to get statistics
Had to cart heavy boxes full of paper materials to every venue… and take them away afterwards
So, we looked at what online tools we could
use that would make our lives easier…
MDDA on the web
Supporting others
FrontPage, Dreamweaver
Talking
Listening
MoodSwings network
Wythenshawe’s Got Talent
Manchester Libraries
In Short
Organisational Change
Overheads
Writing for the web is different
http://www.virtual-construction.co.uk/advice/writing-for-email-blogs-and-social-media
Stay within your limits
Connecting 2.0 Communities
Manchester Digital LaboratoryMadLab
A networking event to introduce third sector
organisations to Manchester’s digital
communities and get free advice and guidance
InspirationBeth's Blog: How Non-profit Organisations Can Use Social Media to Power Social Networks for Changehttp://beth.typepad.com/What the f**k is social media? http://bit.ly/R9mpB
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Thanks for listening
Martine [email protected]
