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Icertis – UW Social Media ClassSocial Media for Enterprise focused products business
About ICERTIS Icertis builds products and solutions in the Microsoft
Cloud Products include
Contract Lifecycle Management Dealer and Channel Opportunity Management
Customers include Fortune 500 enterprises Microsoft partners
Close Microsoft relationship Windows Azure partner
Explosive growth 150+ employees and growing 300% YOY growth
Business challenges Expand Marketing and PR activity to appeal to a broader
base Explain benefits of the Cloud to Business functions Demonstrate leadership position Appeal to a global audience Work with Microsoft Marketing to dovetail efforts
Social Media challenges How can a startup benefit from social media?
Jumpstarting a media campaign Generating ROI for social media campaigns
How can we build a social media campaign targeting large enterprises? Engaging with a technical community Engaging CxO’s / senior management
How can we build social networking into products? Leveraging LinkedIn groups Crowdsourcing as a means of customer feedback
Goals and Expected outcomes Build Social Media Campaign
Twitter, Facebook, LinkedIn, Blogs Work with Icertis PR Partner (Waggener Edstrom) to build
Build brand awareness based on company positioning Coordinate and work with Microsoft marketing efforts
Benefits to students Understand challenges faced by startups (Icertis) Learn from marketing efforts of large companies
(Microsoft) Work with a large Public Relations firm (Waggener
Edstrom) Understand challenges faced by enterprise-class
companies Working with consumer companies is easy in comparison
Be creative in involving users who are not media savvy CxO’s are not typically on the social media bandwagon
Work with cutting edge technologies (Windows Azure) Promoting the Cloud and cloud-based technologies is hard
US Office:
14711 NE 29th Place, Suite 215Bellevue, WA 98007Phone: (425) 296-6053
India Office:
Plot 34/2, Rajiv Gandhi Infotech Park - Phase 1 Hinjewadi, Pune 411057. India Phone: +91 20 6614-3499
Web: www.icertis.com Email: [email protected]
Thank you
ICERTIS builds products & solutions in the Microsoft Cloud
Windows Azure, Office 365 (SharePoint Online), SharePoint on-premise,
• Live reference-able product and solutions implementations at F500 enterprises
• Icertis-Microsoft design wins in Banking, Manufacturing• IP-led solution accelerators and services offering• Full service offering: process automation + 24x7 business desk
service
Products• Contract Lifecycle Management (Departmental and
Enterprise)• Channel Partner Relationship Management
(Manufacturing)
Solutions• Cloud / OnPremise Process, Workflow and Data
Integration• Trading Partner On-Boarding Solution
Services• Microsoft Cloud advisory pack for CIO/CTOs• E2E Device-Cloud Application Development• Big Data services and Hadoop on Azure solution
development
About
ICERTIS
Highlights
Products
Solutions
